VIA: GIF CONNOISSEUR.

<Beyond Pixels></Youth Marketing in the Digital Era>

by the #wabisabians 23·11·12@Helsinki.

we are the #wabisabians.we live in Barcelona the Internet.

Barcelona, Spain. 2011

we explore the futureand translate it forbrands, companies and consumers peopleconnecting the digital worldwith real life,and viceversa.

trend research · digital strategy · experiments!

be

doknow

value

imperfectfuture.

.img: “RGB experiments” x Emilio Gomariz

WTF!!!

NOSTALGIAFUTURA[NEW AESTHETIC]

‘CONNECTION’ BY EMILIO GOMARIZ.

’56 BROKEN KINDLE SCREENS’ X SEBASTIAN SCHMEIG AND SILVIO LORUSSO.

NOSTALGIAFUTURA

NOSTALGIAFUTURA

Angry Birds All LevelsInk on tracing paperx Evan Roth

NOSTALGIAFUTURA

Blogs = Magazines

WEME

[SHARING ECONOMY]

‘EXTREMITY I’ BY EMILIO GOMARIZ.

WEME

ArduSatopen-sourcesatellite

Chris Milkon Think Quarterly (Google)

Let’s ask Bruce...

Empty your mind

be shapeless

Less advertising and more relevant content.

be formless

Be inspiring.Be Beta.

like waterdigital

digital isnot just aboutscreens (pixels)anymore

digital is nowaboutculture.

you put waterinto a cup, it becomes

the cup

digital

Big idea > Small Ideas!

you put waterinto a bottle, it

becomesthe bottle

digital

From controlto collaboration.

you put itin a teapot, it becomesthe teapot

digital

makers.

water can flowdigital

From silos tostreams.

From silos tostreams.

+ hint.fm

campaigns > platforms!

or it can crash

“If we no longer see the internet as a free and open, Facebook, automatically becomes the enemy”.

be water my frienddigital

how should we connectwith a new generation of consumers?

how should we connectwith a new generation of consumers people?

+ MENEO by DEVICE

WTF!!!

“Human after all.”- Daft Punk.

SPEED · HACK · remix

SPEED · HACK · remix

“We want to be faster”.

SPEED · HACK · remix

“We want to participate”.

SPEED · HACK · remix

“We want to collaborate”.

Keep it cool.Embed the Y-factor.

Dreams

Facts

Our belief is, unless marketing contributes to society or inspires, it’s pollution.

- Ajaz Ahmed /AKQA

be

doknow

value

be

doknow

value

Let’s change hack the world!

+ SALVADOR DALI by FAB CIAROLO

kiitos!

VIA GIF CONNOSSEIUR!

ask the #wabisabians

mail:andres@wabisabilab.com

twitter:@colmenares

+ facebook.com/wabisabilab