ANGELA MONSALVEJONATHAN ESPAÑASCARLET ROSALES

VESL/SPRING 2012

John Pemberton ( Atlanta 1886)Jacob’s Pharmacy (sale the first glass)Frank Robinson, Pemberton’s

bookkeeper( named the mixture Coca Cola.Asa Griggs Candler ( 1888-1891 ) Company first

president.Syrup plants in Chicago, Dallas, and Los

Angeles.

Company History

Joseph Bredenharn ( Coca Cola in Bottles)

Safeguarding the brandRobert Woodroff 1923 became the

company president.1928 Olympic Games.1941 World War II ( Coca Cola six pack)New flavors in 1940

1980’s New Coke ( Diet Coke)

Sandy DouglasPresident, Coca Cola North America.

Coca-Cola President

Energy Drinks Coffee

Juice drinks Juices and Juices drinks

100 % juice

Products

Soft Drinks Sport Drinks

Tea Varieties of Water

Global businessManufactures and sells concentrates.Bottling partners.

The Coca Cola System

Coca Cola HeadquartersAtlanta, Georgia

1.7 billion services per day#1 sparkling beverages soldRevenue US$35.119 billion

Facts

Branding 500 brand, 3,300 beverages over 200 countries

Bottling and packingFrom small family to large international traded company

Why is the Coca Cola Company successful?

Television, online programs, sponsorships, package design

Marketing/Advertising

The Coca Cola Scholar Foundation (CCSF)Was founded in 1986

Scholarships