Drishtee Foundation

AnnualReports2014-15

Contents

MESSAGEFROMTHEPRESIDENT........................................................................................................2

ABOUTUS.......................................................................................................................................................3

SkillDevelopment.........................................................................................................................4

Livelihood.........................................................................................................................................7

Education.........................................................................................................................................10

RuralImmersion..........................................................................................................................11

CommunityDevelopment........................................................................................................12

Ventures.........................................................................................................................................13

FINANCIALREPORT..............................................................................................................................15

Revenue..........................................................................................................................................15

Expense..........................................................................................................................................16

GOVERNINGBODY.................................................................................................................................17

PARTNERS...................................................................................................................................................19

AnnualReport2014-15

1

DearFriends,

Asweapproachtheyear2015,were�lectbackandseeayearofgreatsigni�icancehaspassed.Thisyearwehaveexpandedourhorizonfromcapacitybuildingtootherinterventionsthatwillcreatedeeper andpositive impact to the rural economy.Our strategy atDrishteeFoundation is not awelfareengagementbutaprogrammetoattainsustainableeconomicgrowthbystrengtheningtheexistingpotential.

Intheruraleconomy,agricultureplaysanimportantrolebutthissectorhasbecomelessattractivefortheruralyouth.Thereforethereisincreaseinruralyouthmigratingtocitiesforbetterlivelihoodopportunities.Thereisastrongneedoftransformingtheagrarianeconomyintoviablebusinessmodelbylinkingagricultureproductiontocommercialusage.ThisyearDrishteeFoundationhaspromotednewventure,“Madhukrishi.”Ruralfamilieswhoarevegetablesgrowers'arelinkedwithurbanfamiliestocreatesharedprosperity.Morethan50famers'clubhasbeenformedbyuswiththesupportofNABARD.Weunderstandtheimportanceofagricultureinruraleconomyandthereforewithourundertakingsweintendtopromoteruralentrepreneurshipinthe�ieldofagriculture.

Year2014-15hasalsofocusedalotonCommunityEngagement.Ithelpsustounderstandtheneedsand aspirations of people. It supports us to segment the people into like-minded groups orentrepreneursandbuildsarelationshipoftrustandithelpsincreatingownershipandstakeofthecommunity inwhatever intervention is required.Programs likeRebuildingLives -Sasaktikaran(Empowerment) supported by Give 2 Asia and Drishtee Samaahit Immersion has given ustremendousopportunitiestoengageandempowercommunitiestoparticipateinrebuildingtheirownsociety.

ThisyearwewerealsooneofthewinnersofEconomicInclusion-EcosystemGrantFundsupportedbyeBayFoundation,GIZandtheGermanMinistryforDevelopment.

WeallareawarethatonequarterofruralIndia'spopulationlivesbelowpovertyline,populationofsuchmagnitudecannotdependonmigrationtocitiesforbetterstandardofliving.Laborabsorptioninurbaneconomyhasbeenvery slow.Consequently, ruralpopulationhas to �inda solution toimprove their quality of life by transforming village economy towards a self-suf�icient andsustainableeconomy.ThisiswhereDrishteecomesin,andwewanttoempowereveryIndianvillagecommunitytotransformtheirlivesforbetterfuture.Wearethankfultoallourpartnerstoshareourmammothresponsibilityandwearecommittedtocontinuouslystrivetoworkforthebettermentofruralcommunitiesandtheirfuture.

MamtaMishra

MessageFromThePresident

AnnualReport2014-15

2

AnnualReport2014-15

AboutUsWhere we work:We work in the remotest areas of Uttar Pradesh, Rajasthan, Bihar, Assam,Maharashtra,Orissa,Uttarakhand,MadhyaPradesh,andWestBengalandsparselyinsomeareasofothernortheasternstates.Ourfocusismainlytheruralareasandvillageswherelivelihoodsandaccesstoopportunitiesisanissue.

Ourtargetbene�iciaries:Weworkforruralcommunitieswhoaredeprivedofvocationalskills,livelihoodandopportunitiesforsustainabledevelopment.Weworkforruralyouth,butwomenandfarmersareourprimefocus.Webelieveinholisticapproachesinsolutionsandthereforeitneedstoengagetheentirecommunityinthedevelopmentprocess.

OurStrategicApproach:Webelieveeverysocietyisthechangemakeroftheirownlivesandtheircommunity.Alltheyneedisinspiration,guidanceandsupport.DrishteeFoundationpractices4Capproach(Community,Capacity,CreditandChannel)to

• Encouragecommunityparticipation• Empowerandstrengthentheaspiringruralpeople• Reinforceeffectiveleadershipandinstitutionbuildingatlocallevel• Promoteandsupportlivelihoodopportunitiesforruralcommunities

Drishteehasapassionateandprofessionalteamof400fulltime,parttime,volunteersandinterns.Ourteamwithsupportofruralentrepreneurshavereachedandimpactedlivesofpeoplein5000villages.

Directbene�iciaries:Ourdirectbene�iciariesarearound1millionpeople.

Partners:Ourdedicatedpartnershavesupportedintransformingthelivesofruralpeopleforbetterfuture.WehaveseveralpartnersfromCentralgovernment,Stategovernments,internationaldonors,nationaldonors, corporatedonors, research institutionpartnersand individualdonors.NotableamongstthesehavebeenAcumenFund,GreaterImpactFoundation,Godrej,Sumitomo,Ricoh,Rion,SMBC, Microsoft, Halloran Philanthropies, IFC, ACC, IBM, Novartis, Merck, P�izer, Nestle, NikeFoundation,IDRC,OikoCredit,StateBankofIndia,MinistryofRuralDevelopment,NSDC,Severalstategovernments,MinistryofPanchayatiRaj,CentralInformationCommission, MicroSave,ShellFoundation,Panasonic,HullCollege,UKEIRI,Finproandmanymore.Apartfromthis,Drishteehasworked on various programs supported by JICA through their BoP program for corporateengagement.

3

Indian economy is undergoing structural transformation from agriculture economy tomanufacturingandservices.Aprimaryreasonthatisevidenthasbeensubstantialdeclineinthenumberofpeopleengagedinagricultureespeciallyruralyouth.Migrationofruralyouthisdrivenbythefactthatthere isnoworkinthe leanagriculturalseasonsandtostriveforbetter livelihoodopportunities.AccordingtothePlanningCommission,eightypercentofIndia'sfarmersaresmallandmarginal,cultivatingonlylessthan2.5acresofland.Ruralpeoplewhomigratetourbanareashave no vocational skill or partial skills. Drishtee Foundation has been working with ruralcommunities fromlast13years. It isevident fromourgrass-rootexperiencethe importanceofvocationalandentrepreneurialskillstoempowertheruralsociety.

Understanding the importance of the skill based training for rural youth, Drishtee FoundationemphasizesonCapacityBuildinginallitsinitiatives.Since2010,MinistryofRuralDevelopmenthassupportedDrishteeFoundationinitsskilldevelopmentinitiatives,predominantlyinConstructionandTextilesectorunderSGSY-SP.

In2012,NationalSkillDevelopmentCorporationalsoprovidedtheirsupportinformofsoftloantotrain 0.75million rural people in sectors like Construction, Textiles, Agriculture, Banking andFinanceservices,Retail,IT&ITESandmanyothers.Ourcoreeffortistocreatejobslocallyandtoinduceentrepreneurshipspiritinthecommunity.TocarrythisforwardandtocreateanimpactinPanIndia,DrishteeFoundationnurturedandpromoted,“DrishteeSkillDevelopmentCentrePrivateLimited (DSDC)” thatdistinctively implementsSkillDevelopment initiatives. It is af�iliatedwithvariousSectorSkillCouncils.

DrishteeFoundationhasalsosignedaMOUwithHullCollege,aleadingVocationaltrainingcollegeinUnitedKingdomtoimprovecurriculumanddeliveryofmasontraining.

AnnualReport2014-15

SkillDevelopment

Sectors

Construction

Agriculture

Textiles

IT&ITES

WomenEntrepreneurship

Regions

UttarPradesh,MadhyaPradesh

UttarPradesh,Bihar,Assam,Haryana,MadhyaPradesh

Assam,UttarPradesh,Bihar

Assam,UttarPradesh

Assam,Bihar,UttarPradesh

No.ofTrained

208

8397

794

2836

2300

4

AnnualReport2014-15

Project:CattleTrainingPartner:GodrejAgrovetLimited,NSDCStatus:OngoingDuration:2013-PresentLocation:Mathura,UttarPradesh

Drishtee Foundation partnered with Godrej Agrovet Limited and National Skill DevelopmentCorporationtoprovidecattletraininginvillagesofMathura.DespiteIndiabeingthelargestmilkproducingcountryintheworld,itsshareininternationaldairymarketisnotimpressive.Therearemulti-factorialreasonslikefragmenteddairymarket,traditionalstyleofmilkproductionsandcattlerearingandlimitedgovernmentparticipation.

Milk production is one of the primary sources of livelihood for marginal farmers in MathuraDistricts.SinceDrishteeFoundationisworkinginMathuradistrictover10yearsandunderstandtheplightofsmallmilkproducersinthevillages.Farmersinthisregionfacechallengesintermsofproductivityandpro�itability.Poormilkyield,availabilityoflowstandardofhealthfacilitiesandlackofnutritionmanagementaretheprimaryreasonsofpoorproduction.Calfmortalityandmorbidityrateisquitesigni�icantinthisregion.

Drishtee Foundation trained 5000milk producers in cattlemanagement for better health andproductivity.Theprimaryresponsibilityforcattlehusbandryrestswithwomenofthehousehold.Thereforeourprimarytargetoftheprogramiswomen.Weconductedtrainingin122villagesofMathuradistricts.

Trainingwasdesignedfordurationof2weeks,2hoursperday.ParaVeterinariansarerecruitedastrainers.ThetraineeswerechargednominalfeeofRs100toensure100%attendance.Averagebatchsizeis20.Posttraining,basedonattendanceandassessmentofthecandidate's,programcerti�icatesareissued.Priortothetraining,baselinesurveyoftheeachbatchisconductedandposttrainingend-linesurveyisconductedtoassesstheimpactoftheprogram.

Signi�icantimpactcanbeseenposttraininginthevillages.Forfutureintervention,opportunitiescanbeseeninareasofinput/outputlinkages,creditandinsurancecattlehealthcareandpromotingbalancednutritionpractices.

Objective:Toprovidetrainingtoruralwomenincattlehusbandrybestpracticestoenablethemtoincreasetheirmilkyield.

TrainingImpact:Increaseinmilkyieldby25%ofcurrentproductivityIncomeenhancementbyRs600-1000 per month Better Health condition of cattle and adoption of the practices like de-worming,hygienicfeedingAdoptionoftimelyvaccinationImprovedreproductivehealthcare

5

“Sakhi”isacapacitybuildingprogramforimpartingentrepreneurshiptrainingtowomeninrural

areas.Inconsonancewithourvisionandmission,acapacitybuildingprogramfortrainingrural

womentosetupandmanagetheirownenterpriseef�icientlywasundertakenbyDrishteeduring

2014-15. This programwas supported by Godrej Consumer Products Limited. The aim of the

programwastoempowerandenablewomentosetuptheirownenterpriseorimprovetheoverall

managementandrunningofanexistingenterprise.Ruralwomenwereimpartedtrainingduringthe

periodof8months.Potentialentrepreneurswereimpartedtrainingfor3monthsincludingonthe

jobtraining.Nearly2500womenwereimpartedentrepreneurshiptraining.

Apart fromclassroom training, the focus is largelyon thehandholding support included in the

program. An associationwith Drishtee's Udyami-Sakhi Support Centrewas value added in the

program.ContentpackagingbyDrishtee'sexperienceofsupportingruralentrepreneurshasbeen

puttogetheralongwiththecorebusinesssetupandotherrelatedconcepts,inthemostusableand

practicalway.Also,GCPLhasaddedvaluebysuggestingpracticalretailingandmarketingcontent.

Deliveryofcontentisamixofclassroomtraining,practicalandhandholdingsessions,liveprojects,

sitevisits,etc.

PosttrainingandwithsupportofDrishtee,existingentrepreneursreportedasigni�icantincreasein

footfall which impacted positively on their pro�its. Enthusiastic and new entrepreneurs have

con�identlysetupnewstart-upsintheareaoftextiles,broomstickandincensestick.Womenare

runningthesestarts-upscon�identlyandfeelingeconomicallyindependent.

DrishteeintendstocreatemorewomenentrepreneursinIndiaandwillcontinuetosupportwomen

entrepreneurs,“Udyami”.

Objective: To create women entrepreneur, “Udyami” and to empower and enable women to

engenderenterprisesandgenerateincomeforthemselvesandtheirfamilies.

AnnualReport2014-15

Project:DrishteeSakhiPartner:GodrejConsumerProductsLimitedStatus:CompletedDuration:2014-15Location:Bihar,UttarPradesh,Assam,WestBengal,

6

Womeninruralareasfaceaccessaffordability,awarenessandavailability issues,particularly inareasofBihar,UttarPradeshandotherareasoftheCentralandNorthEasternIndia.Theseissuesarepronounced,coupledwithdeeprootedsocio-economicconditioning,hamperingthedevelopmentofwomen.Toensurethatwomenfromthesemarginalizedcommunitieshaveaccessto,areawareaboutandcanavailservicesandproductsthatarespeci�icallysoldbythewomenandareforthewomen;theconceptofMomoRangoliwasoperationalized.Itmeantthatwomenwouldnolongerhavetodependontheirhusbandstobuysomethingthatisspeci�icallyoftheiruseandwouldnolongerhavetowaitforwhattheywouldliketobuy.AnaimofMomoRangoliwasalsotocountertheawkwardnessandtaboothatwomenfacewhentheyortheirdaughtershadtobuyfromavillageshop,generallyrunbyamale.

The overall aim is to build Rangoli as amodel to empower and inspire otherwomen to seekopportunitiesfordevelopmentandanimprovedstandardofliving.TheWomenShopisnotonlyashopbutaspaceforWomen–wherethey�indhealth,beautyandvibrancy through products, services, training and opportunities. Rangoli provides a stronglivelihoodopportunityfortheshopkeeperandherstaffmembers.

Asofdate,wehave37MomoRangolishopssetupbywomenin40villagescateringtomorethan4000womencustomerswithaproductrangeofmorethan3000products.Eachofthesewomenincreasedtheirhouseholdincomeby30%.Therearemorethan3500productsthataresoldatthesestoresandwomenuseef�icientaccountingaswellasmobileappstoaccountfortheirsales.Innearfuture,weintendtoexpanditto250moreshopsalongwithadditionofmoreproductsandservices

VisionToempower thewomenof theruralcommunities,byprovidingaccess toavarietyofwomen'sproductsandbycreatinglivelihoodopportunitiestoimprovethequalityoftheirlives.

AnnualReport2014-15

LivelihoodProject:Momo-RangoliShop

Partner:Ricoh

Status:Scaleup

Duration:2011-Present,

Location:Lucknow,UttarPradeshandMadhubani,Bihar,

7

Thereislackoflivelihoodopportunityforeducatedruralyouthhavingsmalllandholding.Thesmall

pieceoflanddoesn'tgivesuf�icientincometosustainthemselvesinthevillage.Thisforcesyouthsto

migratetocitiesinsearchofjob.Incities,inmostcases,theyhavetosettlewithlowendjobandpoor

livingconditionduetolackofskills.

In2013,DrishteeFoundationinitiatedaBPOCenterinMathurawithsupportofNABARD,theaimto

createlivelihoodopportunitiesforeducatedruralyouth.Bene�iciaryofthisprojectareunemployed

educatedyouthsfromthevillagesofMathuradistrict.A30seaterruralBPOwassetupatMathura

withthreeprongedapproach–1.Buildingcapacityofruralyouthtomatchthequalityrequired2.

Setupinfrastructuretoaddressurbancustomers3.ConvincecorporatestotrustruralBPOscapacity

andgivework.

AkeyreasonbehindthesuccessoftheBPOhastodowiththedesignanddeliveryofthetraining

offered.ThetrainingDrishteeoffersisdesignedexpresslykeepinginmindtheskillsandeducational

backgroundthatruralyouthbring,andtheneedsoftheruralmarket.Todeliverontheseactivities,

theoperationisfullyequippedwiththenecessarycommunicationinfrastructure-reliableinternet

connectivity,powerbackup,computerandtelephoneinfrastructure.RuralBPOcurrentlytakesboth

databasedjobsandvoicebasedjobs.

SomeofourclientsaredealersofTVSmotorsinUttarPradeshandHaryana,SimpaenergyIndia

Privatelimited,MathuraCooperativeBank,FoodandCivilSupplyDepartment(GovernmentofUttar

Pradesh), NABARD regional of�ice, Lucknow and Drishtee Skill Development Centres Pvt Ltd.

Corporatesandotheragenciesaresatis�iedwiththequalitydelivered.Ournextstepistoscaleup

thisRuralBPOfrom30seaterto50seater.

ImpactLongtermsustainablelivelihoodopportunitiesforruralyouthImprovementinhousehold

incomeBoosttoself-con�idence

AnnualReport2014-15

Project:RuralBPOPartner:NabardStatus:ScaleupPlanDuration:2013-PresentLocation:Mathura,UttarPradesh

8

AgricultureisthebackboneofIndianeconomy.Nearlytwothirdofthepopulationisengagedinagriculture.AspertheAgriculturalCensus,agriculturecontributesabout30%towardsNationalIncome.Populationpressure,small&fragmentedland,inadequateirrigation&storagefacilities,depletionofsoilfertilityandnaturalresourcesandinsuf�icientusageofmoderntechnologies&equipmentaresome of themajor challenges faced by agriculture in India. Some of the key challenges can beaddressed by �irstly, disseminating useful information to the farmers especially aboutmoderntechnologies.Secondly,byprovidingfarmersbackwardandforwardlinkagestomakeagriculturetheirsustainablelivelihoodoption.Farmers'ClubcreatesaplatforminruralagriculturallandscapethatoffersintegratedsolutionforthefarmersinIndia.Theobjectiveistocreatefarmers'clubtobuildfarmers'capacity,totransfertechnicalinformationaboutagricultureandtoprovidebackwardandforwardlinkagestoimprovelivelihoodopportunitiesfortheruralsegment.DrishteeFoundationoffershandholding services to these farmers' club in the followingareas:Technologytransfer,CreditCounsellingandMarketLinkages.WiththesupportofNABARD,DrishteeFoundationhascreatedandsupportedaround50farmers'clubs and trained them in areas which have market potential such as Aromatic Plants(Khus,Palmarosa,KasturiBhindietc),ChipsonaPotatoes,Poultry,andSeri-culturein Bihar,AssamandUttarPradesh.

AnnualReport2014-15

Project:Farmer’sClubPartner:NabardStatus:ScaleupPlanDuration:2011-PresentLocation:UttarPradeshandBihar

9

Thepresenturbansystemofeducationhasslowlyalienatedthekidsintheschoolsfromourcultureandvalues.Morepainfully,theeducationalframeworkanditsrelationshipwiththemostlyurban-basedlivelihoodoptionshavedistancedthestudentsfromthelocalculture,trades,skills,art,musicandotherinherentknowledge-base.Andthisresultsinafuturegenerationnotatallreadyforlocallivelihoods and not contributing to local sustainable development The Disha Program, as co-.conceptualizedbyDrishteeandSMBC,isawayofintegratingtheBASICSKILLSofMathematicsandLanguagesinavibrantandengagingmannersothattheyoungstudentshaveastrongcapacitytoreach out to various sources of knowledge. It is an effort to transformeducation by impartingindigenous knowledge&helping childrenbecome independent learnerswith appreciation andincorporationoflocalknowledgesystem.

DISHAprogramoffersadeepconnectwithlocalvaluesandcultureinvariouswaysandalsoinductsthestudentsataveryyoungageonthelocalskillsandtradeslikeAgriculture,handskillsthatoftextile based works, wood-work, pottery, arts and crafts. Local connect and enhancement ofknowledge basewith skill is expected to not only impact the young generation grow asmoreresponsibleandcapablecommunitybutalsothosewhoaremoreproudandself-reliant.

st thYoungstudentsof local schools in the rural andsemi-urbanareasbetween1 standardand5 standardareselectedsincetheyarereceptiveandintheformativeyearsoftheirgrowthwhentheycanbemaximumimpacted.Currentlytheprogramisatpilotstage.TwoschoolsfromNaujheelBlockof Mathura districts have been selected. These schools are catering to lower andmid incomesegmentofthelocalcommunitywithmanyruralandsemi-ruralstudents.Inthe�irstyear,wehaveinducted around500 kidswith some activity based learning experiences designed for randomimplementation.Insecondyearbasedonourlearning,wehavedevelopedasixmonthversionoftheprogramwithmainfocusonthecorevisionofmakinghandskills,culture,self-exploration,mathsandlanguageasbase.4teachershavebeeninducted,45sessionsforeachclasshavebeendesignedand200sessionsforeachschool.

AnnualReport2014-15

Project:DishaPartner:SumitomoMitsuiBankingCorporationStatus:PilotStageDuration:2014-PresentLocation:UttarPradesh

10

Weknowhowharditcanbeforcompaniesandmajorsocialsectororganizationstogetemergingandruralmarketproduct,serviceandpolicyofferingsright.Evenwiththebusinessworld'sbestefforts,toooftennewproductsfailtotakehold.Thisisdespitetheincredible19%annualgrowthinconsumptionamongstIndia'sburgeoning850Millionruralinhabitants.Thedominantparadigm,knownas'shakti',involvesadaptingurbanordevelopedmarketproductstoruralconsumersorrecipientsbystrippingfeatures,reducingsizeand/orquality.Allinordertoprovidealowestpriceoffering.Thisapproachfailsoftenduetoatop-downdevelopmentprocessrelyingondatamining-drivenassumptionsthatcannotidentifyanddecodetheuniquecharacteristicsandspeci�icneedsofruralcommunities.Drishtee'sexperienceofcountlesssimilarscenarioshighlightsafundamentalmismatchbetweenproductofferingandconsumerneeds.Therehastobeanothermoreinsightfulandsustainableway.Itisaholisticofferingthatutilizesworld-leadingmethodstosensitizeandprepareparticipants,promoteempathicrelationships,andsense-makingpluggingtheseinsightsintotheirorganisationalinnovationprocesses.DrishteeSamaahitImmersionisanewwayofcreatingsustainablesolutionsandenablinginnovationwithlocalcommunities.WefacilitatepartnershipbetweenstakeholdersandremotecommunitiesforcocreatingsustainablesolutionsthroughImmersionapproach.

Samaahit Immersion is a tool and an experiential program for corporate to engage, immerse,understand,absorb,analyse,co-create,testandenableimplementationofsolutionsforgrowth.ThisyearwehadbeenhosttoRicohteamandBASFteam.

AnnualReport2014-15

Project:DrishteeSamaahitImmersion,Partner:Status:OngoingDuration:2013-PresentLocation:UttarPradeshandBihar

11

There is lack of awareness campaign conducted by government on the various centrally or statesponsored schemes especially for people living in rural areaswhere there are nomeans to accessinformationongovernmentschemesandhowtoavailthem.87,000croresannuallyspentbyCentralgovernmentonBharatNirman,around8,00,000croresannuallyspentbyCentralandStategovernmenton development schemes. Schemes by government cover areas of education, health, water,infrastructure, livelihood,socialsecurityetc.However,poorstillcouldnotreapthebene�itsoftheseschemes.Attheendofthe�inancialyear,mostfundsremainsunutilizedandgoesbacktoCentralandStategovernments.

AspartofDrishtee's4CApproach(Community,Capacity,CreditandChannel)toprovidecomprehensivesolutiontotheruralcommunitiesforabetterwayoflifeandlivelihoodoptions,itbecamecrucialtoempowerruralpeopleabouttheirrightsandgovernmentschemes.Drishteeidenti�iedvolunteersfromtargetvillagesitselfandnearbyvillageswhoareworkingonthisprojectandarecalled“DrishteeGramMitr(DGM).”DGM isalocalindividualwhoworksin5-10villagesandheistrainedongovernmentschemes. He reaches out to BPL/APL families by going house to house. He understands the familysituationandsuggestsgovernmentschemesaccordingly.Heeducatesthehouseholdabouttheschemesandtrainthemonthefollowup,complainsandRTI.DGMisnotanagent,hedoesnot“doit”forthebene�iciaryanddoesnotpromisebene�its.

Ourvisionistoprovidesupporttomaximumruralcommunitieswhocanavailgovernmentschemesandgetmuchbetterlivelihoodoption.

“RebuildingLivesEmpowerment”supportedbyGive2Asiafocusedonrehabilitationandresettlementofpeoplefrom�loodaffectedareasfromUttarakhand.Though90%ofpeopledidreceivebene�itsfrom�loodschemessinceitiswasacatastrophethereforegovernmentactedfastonitbutpeopleinaffectedareas were not aware of any other schemes that can improve their lives and provide livelihoodopportunities.

CASESTUDYLocation:Kuleth,MushadGaon,BhatwariPanchayat,Uttarkashi,UttarakhandCasestudy:BhatwariPanchayatlostitsonlybridgeduringthe�loodsintributaryofBhagirathiRiverthatconnectedvillagescomingundertheBhatwariPanchayat.Itwastheonlymodetotravelfromplacetoother.DrishteeGramMitradidmanyhouseholdinterviewsintheareaandalsocommunicatedwiththeleadersofthevillages.Withthevillagedatahewasabletomatchtheschemesandeducatedvillagersaboutit.WiththesupportofDrishteeGramMitra,villagersappliedfortheschemeVidhayakNidhi,thevillagers have received fund of Rs 12,00,000 to build the bridge between the village. Currently theconstructionofthebridgehasbeencompletedandthevillagershavenowresumedtheirnormalroutine.

AnnualReport2014-15

CommunityDevelopmentProject:RebuildingLives-Sasaktikaran(Empowerment)

Partner:Give2Asia

Status:Completed�irstphaseoftheproject.Scalingup

Duration:2014-Present

Location:Uttarakhand

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DRAP is a social enterprise owned by rural women producers and supervised by textileprofessionals.Theorganizationenvisionsenablingunderprivilegedwomencommunityandcraftclustersbyprovidingsustainableemploymentopportunitiesintraditionaltextiles.DRAP'smissionistoimpactlivelihoodof5000marginalizedwomenby2020.Incomingyears,DRAPwillbecomeaself-sustainableproducercompanyandglobalbrandname forauthentichandmade fabricsandapparelscateringtomassmarket.In2010-11,Drishteehadtrainedaround5000marginalizedruralwomenofBiharinmanualtextiletechniquesofspinning,weavingandstitchingunderSGSYschemeofGovernmentofIndia.Thecorefocuswastoprovideruralpopulationwithaskill-setforlocalincomegenerationopportunities.Later,itturnedouttobeachallengeashowtolinkthisskilledworkforcetomainstreammarket.InMarch2012,Drishteehelped110womeninBhagalpurandMungerdistrictsofBihartoformaproducercompany.Itwasnamedas“DrishteeRuralApparelProducerOrganization”andbrandedasDRAP.OperationmodelofDRAPcomprisesof'hubandspokes'arrangement.Theintentionistoestablish an internal value chain of hand-spinning, handloom weaving, manual stitching andhandcraftedvalueadditionprocesses.Thisruralmanufacturingisbackedbyateamofdedicatedprofessionalsusingstateoftheartmethodstoreachouttoglobalmarket.Since2012,600womenfromBhagalpurandMunger(Bihar)weretrainedbyDRAPinadvancedmanual stitching, basic spinning and preparatory weaving skills. In three years duration, 360women have become skilled producers and are earning sustainable livelihood. 90 women areengagedinhandspinningofcottonyarns,120womenarehelpingweaverstoproducehandwovenfabricsand105womenareengagedinstitchingapparels.UndertheumbrellaofDRAP,alltheseclustersareinterconnectedaslinksofasystematicvaluechain.AlongwithearninglivelihoodsfromDRAP,womenareestablishingtheiridentityinthecommunityandseekingnewhorizonsofself-reliancewhilemarkingapositiveimpactonoursociety.Withregularpracticeanddedication, thewomenhavebeenable toproducemarketacceptableproductswhicharegettingsoldonleadinge-commerceplatforms.DRAPisbecomingabrandforqualityandpricesensitivemarketandcanbe foundon Jabong, Jabongworld,Flipkart,Amazon,Snapdeal,PayTmandShopclues.

AnnualReport2014-15

VenturesProject:DrishteeRuralApparelProducerOrganization

Partner:GreaterImpactFoundation

Status:ScaleupPlan

Duration:2013-Present

Location:BhagalpurandMunger,Bihar

13

MadhuKrishiisaventureofDrishtee–asocialbusinessdedicatedtodevelopingsustainablelivelihoodsinruralIndia.Marginalfarmerstodayarethemostdisaggregatedworkforcewithlittlesecurityovertheirfutureincome.Thereisalsoacompletedisconnectbetweenthemarket/actualconsumersandthefarmerswhoproducebulkoftheconsumed.Thecentralideaistheaggregatingofruralfarmingfamiliesintocommunitiesandlinkingthemwithurbanfamiliestocreatesharedprosperity.

Asmembers andownersof theFarmerProducerOrganisation (FPO),whichwill beoneof theprimarysupplierstoMadhuKrishi,marginalwomenfarmerswillbene�itinmultipleways.TheFPOwillprovidethefarmerswith:•Betterpricesforproduce(whencomparedtotheirlocalmandi);•Accesstoagriculturaltrainingandinputstoincreasetheiryieldandbettertheirincome;

BackwardandforwardlinkagesFromtheconsumerperspective,MadhuKrishiprovidesitssubscriberswiththeirownkitchengardeninthevillages,fromwheretheyreceivefreshandhealthyvegetables.Ourplatformhasde�inedstagesofengagement,enablingbothfarmerandconsumertoconnectatmanyplanesotherthanjustvegetables.Weenvisagethatthebene�itsoftheconnectionexperiencedwillleadtoasenseofsharedprosperityforboth.Projectaimstoworkwith3,500marginalwomenfarmersand21,500subscribersby31stofMarch2020.

•TodevelopaninteractivewebsiteforurbanwomenconsumerstomeaningfullyconnectwiththemarginalwomenfarmersbyMarch31st2016•Tocreateasustainableplatformforrural-urbanconnectthatwillbreakevenbyMarch2016.

Attheruralend,wehavebegunmobilisingmarginalwomenfarmerstojoinourFPOandwehavebeenregularlyprocuringvegetablesfromonedozenmarginalwomenfarmers.Inthe�irstphase,wehavecreatedaround150activecustomers(urbanusers). WeintendtolaunchourpeerreferralprogramcalledMadhuKrishiChampionsbyNovember2015.Bytheendof2016,weareanticipatingthat70%ofoursubscriberswilleitherhaveregisteredasaMadhuKrishiChampionorwillhavebeenreferredtousbyaMadhuKrishiChampion.

AnnualReport2014-15

Project:MadhukrishiPartner:NABARDStatus:MovingfrompilotphasetoCommercialOperationsDuration:2014-Present,Location:NoidaandMathura,UttarPradesh,

14

DuringtheFinancialYear2014-15thegrossrevenue/incomefromitsactivitiesisRs.562,93,782.Outof theTotal fund �lowduring theyear, thesocietyreceivedRs483,17,278.00 fromvariousprojects itundertook.A statementandapie chart givingprojectwise contribution to the totalrevenueisgivenherebyforunderstanding:

ValuesinINR

ChartTitle

AnnualReport2014-15

FinancialReport

Revenue

RevenueFromProjects

RevenueFromMicro�inance

RevenueFromOtherSources

Total

483,17,278

50,80,010

28,96,494

562,93,782

15

RevenueFromProjects

RevenueFromMicro�inace

RevenueFromOtherSources

5%

9%

DuringtheyearthetotaloperatingexpensesofthesocietyhasbeenRs525,41,568.00againstthe

previousyearexpensesofRs.69,530,137.00.

AnnualReport2014-15

Expense

RevenueFromProjects

RevenueFromMicro�inance

RevenueFromOtherSources

Total

483,17,278

50,80,010

28,96,494

562,93,782

16

ProjectExpenses

FinancechargesandInterests

CommissionandHandlingExpenses

ManpowerExpenses

AdministrativeExpenses

Depreciation

AnnualReport2014-15

GoverningBody

MamtaMishra,President,DrishteeFoundationAcommittedandinnovativeladyhailingfromaneducatedmiddleclassfamily,whichhasitsrootsinasmallvillageinBihar(India).SheholdsaBAdegree(HonoursinHindi)andpossessesanoutstandinglevelofexpertiseandexperienceinthe�ieldsofsocialentrepreneurship.Sheis�ifty-plusbutstillbubblingwithenergyandcreativitytobringinapositivechangeintherural sectors through ICTs. She has been the � lag-holder ofDrishteeFoundationsinceitsinceptionandplayedapivotalroleinoutreachandcommunity-orientedprogrammes

NitinGachhayat,Vice-President,DrishteeFoundationNitinisoneoftheco-foundersofDrishteeandholdsanMBAfromFORESchool of Management. He brings with him a innovative strategy fordevisingpath-breakingresearchfrontalswithbesttechnologicalinputs.Heis instrumental in building the not-for-pro�it character of DrishteeFoundationalsokeepingtheentrepreneurialstrengthofDrishteekiosksintact,beingapartofthesocial-enterprisenetworkofDrishtee.

SwapnaMishra,GeneralSecretaryandFounderMemberofDFSwapnajoinedDrishteeFoundationin2003tocombinehersocialpassionwithITworkexperience.Shehasworkedonvariousprojectssincelast4yearsrelatedtoWomenEntrepreneurshipPromotionwithvariouspartnersofDrishtee,likeNikeFoundation,IFC,DFIDetc.HeplaysavitalroleinenhancingprocessandqualityatalllevelsofOperationsandProjectManagement.

ChandanKumar,Secretary,DrishteeFoundationChandanisadynamicanddedicatedfoundermemberofDFwhohasbeenasourceofenergyfortheorganisation.HehasplayedakeyroleininitiatingtheNeedAssessmentSurveysofthedistrictsandestablishinglinkageswiththe government while sensitising the local administration and thegovernmenttowardsICTimplementations.

17

ShaileshK.Thakur,Treasurer,DrishteeFoundationShailesh is a �inancial management consultant to the organisation. Heplayed a lead role in advocacy and government sensitisation on e-Governance. He has promoted Drishtee e-Prashasan Kendras i.e. singlewindowsatthegovernmentof�icesforservicedeliverytothecitizens.

AnnualReport2014-15

GoverningBody

SatyanMishra,GoverningBodyMember,DrishteeFoundationAnAshokaFoundationFellowandDrishtee'sManagingDirector,Satyanhasanextensiveexperienceincreatingandimplementingsustainablemicroenterprise models. Satyan takes a lead role in streamlining DrishteeFoundation's role in facilitating the values through social enterpriseapproachandcreatingaplatformforeconomicandsocialempowermentofmarginalizedcommunitiesandpopulations.HeiskeystrategicconsultantincarvingoutthebestroleforDrishteeFoundationintheglobalICTsector.

MeenuMishra,GoverningBodyMember,DrishteeFoundationMeenu is a former secretary and a dynamic member of DrishteeFoundation.Shehasbeenanathleteandbasketballplayerinheruniversityyears but still continueswith her sportsman spirit and inspires DF fordedication andhard-work. Shebrings in speci�ic social andnetworkingstrengthstotheorganisation.

18

AnnualReport2014-15

19

OurValuedPartners

NOVARTIS

RICOH-JAPAN

AMARON

NIKE FOUNDATION

UNIVERSAL SPECS (U-SPECS)

CLINTON GLOBAL INITIATIVE

NESTLE INDIA

OIKOCREDIT

TELECENTRE.ORG

HALLORAN PHILANTHROPIES

ACC

MINISTRY OF PANCHAYATI RAJ,

GOVT OF INDIA

SCOJOFOUNDATION

DANONE

JRI-JAPANRESEARCHINSTITUTE

COLGATE-INDIA

SHELL FOUNDATION

STATE BANK OF INDIA

MINISTRY OF RURAL DEVELOPMENT

GOVT. OF INDIA

DEPARTMENT OF RURAL DEVELOPMENT, GOVT. OF BIHAR

NABARD

Other partner NGOs , Governmental Organizations and Corporates.

Drishtee FoundationKnowledge Boulevard, Tower B, 8th Floor,

Plot No. A-8 A, Sector 62, Noida – 201301, Uttar Pradesh, India

Tel : +91-120-4661000 | Fax : +91-120-4661002

Email :info@drishtee.com | Website : www.drishtee.org