Anu Adegbola Founder/CEO

Data & PPC Automationansicles mindswanppc

Agenda

Evolution of PPC

Converting Data to Decisions

Fast tracking Decisions

@ansicles @mindswanppc

About Me@ansicles @mindswanppc

Evolution of Paid Search

• Text ads Only

• No competition

• Simple Account Structures

• Bidding towards position/traffic

Evolution Of Paid Search - 2002@ansicles @mindswanppc

Evolution Of Paid Search - 2002@ansicles @mindswanppc

Evolution Of Paid Search - Now

• Text ads/Shopping Ads/Dynamic Ads/Sitelinks/Multiple Extensions

• So many competitions

• Complicated and granular account structure

• Bidding towards ROI/CPL

@ansicles @mindswanppc

Evolution Of Paid Search - Now

••

@ansicles @mindswanppc

Solution - ToolsBidding

Reporting

Ad Testing

Campaign Management

Attributi1on

Competitive Analysis

Automation

@ansicles @mindswanppc

Solution - Tools @ansicles @mindswanppc

My Solutions @ansicles @mindswanppc

Data @ansicles @mindswanppc

More Data… @ansicles @mindswanppc

And Even More Data… @ansicles @mindswanppc

For a Digital Marketer…

@ansicles @mindswanppc

@ansicles @mindswanppc

• What is in this report? - everything

• Putting something like this can be time

consuming – but once the template is

set…you’re laughing

• Easter Egg – SEOTools extension – gives you

extra formulas to use:

http://seotoolsforexcel.com

@mindswanppc

Formulas• TEXT

@mindswanppc

Formulas• SUMIFS

@mindswanppc

Formulas• SEARCH

• ISNUMBER

@mindswanppc

Formulas•

@mindswanppc

Formulas•

@mindswanppc

For a CMO…

@mindswanppc

@ansicles @mindswanppc

My Solutions @ansicles @mindswanppc

AdWords Scripts

• AdWords scripts provide a way to

programmatically control your AdWords data

using simple JavaScript in a browser-based

IDE.

@ansicles @mindswanppc

Problem…

•

…

@ansicles @mindswanppc

Solution@ansicles @mindswanppc

Solution

•

@ansicles @mindswanppc

Solved@ansicles @mindswanppc

Campaign Management

Ad TestingAttributi1on

Competitive Analysis

ReportingBidding

@ansicles @mindswanppc

Scripts??

But I’m not an engineer

Coding??

@ansicles @mindswanppc

Resources

■

@ansicles @mindswanppc

Summary

•

•

•

@ansicles @mindswanppc

Thank YouQuestions??

ansicles mindswanppc