Net Natives Social Media ExpertisePPC Advertising & Best practice

AoC North PR & Marketing7th February 2013

What we do...

• Digital Intelligence Audits

• Consultancy /Training

• Social & Online Ads

• Social Marketing So!ware

• Mobile Solutions

Who for...

What we will talk about today• What is PPC?

• How to effectively use PPC

• PPC in action- St.Christophers Fostering

• Recent Developments

PPC (Pay-Per-Click) Advertising

SearchDisplay & Remarketing

Reporting

Minimum Spend

£3,750 £4,560

NONENONE

£4,650

NONEClicks, Likes, Applications,

Enquiries, Audience Reached,

Specific Advert results

Targeting

Broad Times RoutesToo many to list...

Ad Types

Reach

The Argus Juice FM

56,247 120,000 56,781Facebook 393,340Linkedin 119,271

Google 33,100 “Courses Sussex”

Length of AdvertTime Slot

Position on BusSize of Advert & Page number

Facebook Adverts, Sponsored Stories, Google

Search, Google Display, Google Remarketing,

Linkedin Adverts

£5,880

Why we do it...Example campaign comparison

Location

Age

Job TitleIndustry

Interests

Seniority

Relationship Status

Workplace

Gender

Company Size

Company Name

Education

Why we do it...Targeting options online

How we do it...Google Advertising - Search

How we do it...Google Advertising -Display

How we do it...Facebook Advertising Page Post Ad

Sponsored Page Like

Sponsored Page Post

Targeted Advert

How we do it...Facebook Multi-variate Advert Testing

How we do it...Linkedin Advertising

How we do it...Google/Facebook Remarketing

Data is KING - detailed reporting as standard

Destinations - landing page best practice...

What’s Big Top?

Demonstrable Results!

Number of Enquiries & Cost per enquiry

Measurement of Success

• Reach

• Click through rate (CTR)

• Response

• Return of investment (R.O.I)

• Benchmarking / market analysis

Engagement Developments

Forums

Quiz & Business Card

Voucher Code

Thank you

Any Questions?

Alex Watson & Don Skinner

t: 01273 783 850m: 07590 414 990e: alexw@netnatives.com

@steveevo @netnatives