Post on 18-Jul-2015
transcript
Part 1: Some of the Tools We’ve Had All Along
• Annotations
• Campaign Tracking (_utm)
• Table Filtering
• Site Search
• Events
• Custom Variables (3 Types)
• Advanced Segments
Annotations:
• Communicate between departments
• Measure Linkbuilding effects
• Identify server outages
• TV, radio or offline advertising dates
• Integration/Dev changes
• And…
Google Algorithm Updates: Annotate them!!!!
• April 52-Pack May 4, 2012
• Panda 3.6 April 27, 2012
• Penguin April 24, 2012
• Panda 3.5 April 19, 2012
• March 50-Pack April 3, 2012
• Panda 3.4 March 23, 2012
• Panda 3.3 February 27, 2012
• Venice February 27, 2012
Campaign Tracking (URL Builder):
Turn This:
http://www.khanacademy.org/science/biology/v/intelligent-design-and-evolution
Into This:
http://www.khanacademy.org/science/biology/v/intelligent-design-and-evolution?utm_source=Parish_Contact_List&utm_medium=Email&utm_campaign=Evolution
Table Filtering (Segment on-the-fly)
• Branded vs. non-branded keyword reports
• Filter URLs with common parameters
• Anchor-text related reports
Site Search
• Are users finding what they are looking for?
• Are any new searches being made this month vs. last?
• How many searches lead to a purchase?
• How many searches lead to an exit?
• For Publisher sites: Do visits with searches increase Pageviews/visit
Events
• Product ratings (what products get more interaction?)
• Video/music players
• Outbound clicks & Document Downloads
• Live chat usage (What pages live chat was initiated)
• Newsletter widget signup
• Internal ads or page sections (blocks)
• Gaming
Events
• Product ratings (what products get more interaction?)
• Video/music players
• Outbound clicks & Document Downloads
• Live chat usage (What pages live chat was initiated)
• Newsletter widget signup
• Internal ads or page sections (blocks)
• Gaming
Events
• Product ratings (what products get more interaction?)
• Video/music players
• Outbound clicks & Document Downloads
• Live chat usage (What pages live chat was initiated)
• Newsletter widget signup
• Internal ads or page sections (blocks)
• Gaming
Events
• Product ratings (what products get more interaction?)
• Video/music players
• Outbound clicks & Document Downloads
• Live chat usage (What pages live chat was initiated)
• Newsletter widget signup
• Internal ads or page sections (blocks)
• Gaming
Events
• Product ratings (what products get more interaction?)
• Video/music players
• Outbound clicks & Document Downloads
• Live chat usage (What pages live chat was initiated)
• Newsletter widget signup
• Internal ads or page sections (blocks)
• Gaming
My Favorite V.5 Features
• Visitor, Events and Social Flow
• Channels & Multi Channel Funnels
• Social Reporting & Engagement Metrics
Channels & Multi Channel Funnels
Can only create channels with referral information (PII not allowed)
Channels & Multi Channel Funnels
Can only create channels with referral information not Device(PII not allowed)
Social Reporting
Assisted/Last interaction Conversions:
> 1 = Likely to convert as last interaction< 1 = Source serves more as an assist role1 = Serves as an assist role equally as a last interaction