APAC Online Marketing Campaign

John Seng – Digital Marketing Manager APAC

Overview

About AVLTimes

AVLTimes is a online portal and it offers easy access of free information in a mobile friendly and print like feel to the Audio, Visual, Lighting, and DJ communities around the World.

Information Accessibility

AVLTIMES provides online Monthly magazines on their website.Every release of the new magazine publication, it will be blasted to around 5000+ readers every month.

AVLTIMES INSTALL

X

Information FocusProfessional Audio, Visual, and Lighting rental and staging markets in Asia and the Middle East.

Information FocusInstall and Systems Integration segments in Asia and the Middle East.

AVLTimes Install magazine is a preferred choice as it is targeted to our specific audiences.

AVL TIMES INSTALL Circulation / Costing

Total readership 5000+

Countries•South East Asia 63%•North Asia 9%•South Asia 10%•Middle East 4%•Oceania 2%•Others 12%

Advertisement Cost

•Full page (A4) P2/P4 – US$1500•Full page (A4) Random – US$1250•Half page (A5) Random – US$800

Our Objective

Promote Christie as a projector & display solution provider.Showcase Christie Roadster-S22K-J Projectors, Christie Spyder X20 and Christie Brio.

Campaign Plan

Place a half page Horizontal advertisementfor 2 months

This allow us to appear on two months of the magazine.

Tentative Total cost: US$1600

Christie Advert

Call To Action

Visit our website: www.christiedigital.com For more enquiries, contact us now.(Online form)

1. Visit Christie website

2. An online form will be created to allow interested audiences to send us their enquiry.

Data Analysis

1. Will insert script code on the URL link appear on the advertisement, this will track the audience visiting our website or fill up our online form. This is will be record in Google analytics.

2. Once the form is submitted, leads information will be captured in Envoke system and it can be disseminate to respective country sales rep for following up.

Thank you

Q&A