Mark JuleenJ.C. Hart Company &

The Resident Connection

Apartments & Neighbors

• Outreach 180◦ (WIIFM)• Memorialize It• Map It• Broadcast It• Measure It

Outreach 180◦ (WIIFM)

Live the Life

Benefits of Outreach 180◦?

• Actually talking to business owners/managers

• Leasing teams more confident• Something for you take away vs.

just leaving something behind• Actually building a relationship

to follow up on

Memorialize ItBlogging & The Resident Hub

Featured Business

Community News

Map It

Share Their Info

Coupons

Broadcast It

Facebook Can Be Your Radio Station

People May Surprise You

This isn’t Field of Dreams

It’s Probably More like The Land of Make Believe

Measure It

Analytics Year over Year• Overall website traffic up over 35%.• Absolute unique visitors up 30%• About half of that increase attributed to new

properties added• Majority of other increase from organic

search via Google, Bing, Yahoo!, or other local search engines

• Facebook “Likes” increased 191%• Facebook referral to websites increased 70%

Keyword Analytics

Google Searches

Keyword Analytics

Summary

• Outreach 180◦

• Memorialize your efforts• Map your neighbors• Measure what you can• Be a better neighbor

The Thank You Economy

mark@markjuleen.com

Twitter - @mbj

MarkJuleen.com

TheResidentConnection.com

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