Post on 19-Aug-2014
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What does digital mean for planning?Nick Emmel, Planning Director, Dare
@ewarwoowar
ewarwoowar.com
DIGITAL BRIEF
=
MAKE OUR
POSTER INTO A
BANNER AD
STREAM OUR TV AD ONLINE
LETS SELL OUR
STUFF WITH
• OTT flash website that no one would use
LETS PUT ALL
OUR CONTENT
ON A WEBSITE
=
MAKE ME A “VIRAL”
BUILD ME AN ISLAND IN
SECOND LIFE
I WANT UGC
LETS WRITE A BLOG
I WANT A
PAGE
AND AN APP
WHILST YOU’RE
AT IT…
DIGITAL
DIGITAL
=
PLANNING FOR THE DIGITAL MINDSET
I hear and I forget,I see and I remember,I do and I understand.
Confucius
NOT JUST ABOUT WHAT YOU SAY
IT’S ABOUT WHAT YOU GET PEOPLE TO DO
Make Winky Dink
the most popular
kid’s TV show
Sell more iPods
than Sony MP3
players
Get people
running again
Sell off
refurbished stock
to IT managers
Making people “do” stuff
Promote the new
series of Primeval
Involve people in
Malkovich’s weird
creative world
Make Sony
Ericsson useful
Make XPERIA’s
functionality
famous
Create reasons to
consider Beck’s
Any questions?(Be nice…)