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The Inevitable ‘Appification’ of Wi-FiFrom transport to application & service delivery

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Devin AkinChief Evangelist AirTight NetworksDevin@AirTightNetworks.com

@AirTight@DevinAkinhttp://blog.airtightnetworks.com/

Appi-Fi

© 2013 AirTight Networks, Inc. Proprietary and Confidential. 2

Devin ‘Devinator’ AkinChief Evangelist at AirTight Networks

• @DevinAkin• Devin@AirTightNetworks.com

2001 - 2009 2009 - 20132013 - Present

© 2013 AirTight Networks, Inc. Proprietary and Confidential.

Source: Forbes, July 2012

© 2013 AirTight Networks, Inc. Proprietary and Confidential. 4

User Experience

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Mobile-First User Interface Strategy

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Modern, SimpleAccessible on any smart mobile device

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Logical & Intuitive Usability

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Freeform search in location tree

Folders represent logical grouping (geographic, brands,

other attributes)

Nodes are at the lowest level in the tree and represent floors

Controls to add, rename, move, delete folders/nodes

Wireless networks & security management in logical context

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Cloud. Yes, cloud.

© 2013 AirTight Networks, Inc. Proprietary and Confidential.

Cost Competitiveness

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The cloud leverages resources sharing and economies of scale

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Public Cloud Private Cloud VMware Appliance

Flexible Deployment Options

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“Zero-Touch” Provisioning

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Scale without adding IT resources

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SMAC: Cloud-based Social Wi-Fi and Analytics

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Cloud Footprint

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Massively scalable, multi-tenant, fault-tolerant cloud architecture

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Managed Service Provider (MSP) Enablement

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Pricing Models

Avoid feature based licensingAvoid user seat based licensing

üPure OPEX

üBundled

üCAPEX

© 2013 AirTight Networks, Inc. Proprietary and Confidential. 15

Application. What Application?

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Does Your Wi-Fi Match Your Business?

Retail/Hospitality:Guest Wi-FiCaptive portalsAnalyticsPCI complianceWIPSLoss prevention

Education:Guest Wi-FiSocial integrationCIPABYOD onboardingNo Wi-Fi zonesCellular detection

Banking:Guest Wi-FiWIPSPCI complianceIdentity management

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Social Wi-Fi and Analytics

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Social Wi-Fi Flow

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1. Custom branded captive portal 2. Customers turn loyal promoters 3. Engage your customers

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Social Analytics for Opt-in Customers

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Sample Presence Analytics (Anonymous)

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No.

of v

isito

rsN

o. o

f vis

itors

Dwell Time

Total Foot Traffic

© 2013 AirTight Networks, Inc. Proprietary and Confidential. 21

Why Should IT Care?

© 2013 AirTight Networks, Inc. Proprietary and Confidential.

New Businesses Forces: SMAC!

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Convergence of social, mobile, information (analytics), and cloud will transform business and IT

© 2013 AirTight Networks, Inc. Proprietary and Confidential.

Collaborate or Die

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© 2013 AirTight Networks, Inc. Proprietary and Confidential.

Collaborate or Die

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