GROUP - 2

• Shruti Vyas – 6

• Priyanka Sarda – 30

• Sunita Sur Roy- 44

• Nitin Chinta – 48

• Tarmeen Shaikh- 53

• Savio Pillai - 93

• Megha Jain- 133

Mission

‘To bring the best inventions in technological offering to their customers around the world

through its innovative ideas’

Objective

‘To pioneer in technological world’

Question 1: Trace the History & Apple through

the Years

1st April 1976

Steve Wozniak & Steve Jobs

APPLE - I

A.C. “Mike” Markkula Jr.

APPLE – II1978

IPO – Dec 1980

Entry of IBM 1981

MACINTOSH 1984

John Sculley – New CEO 1985

Job found NeXT

Mac Classic 1990

PowerBook Laptop1991

Apple & IBM – Joint Venture1991

‘Kaleida’ – Multimedia applications

Newton (PDA)1993

Micheal Spindler – New CEO1993

Gilbert Amelio – New CEO1996

Apple acquired NeXT Software1996

Steve Jobs returned as interim CEO1997

Apple launches its website1997

• Jobs announced that Microsoft would invest $ 150mn in Apple

• Also develop its core products like Microsoft Office for Macintosh

Apple launches iMac1998

Apple launches project to create Final Cut Pro1998

A

Apple launches its 1st retail store in McLean, Virginia

2001

Apple launches iPod2001

Apple introduced Mac OS X based on UNIX2001

Apple introduces iPod for Windows2002

Apple launched iTunes Music Store2003

Apple developed web browser – Safari2003

Apple created a video iPod2005

Apple abandoned PowerPC chips & began building Macintosh with Intel Core Duo chips

2005

Apple entered into joint venture – for new flash memory

2005

2007

Apple released Apple TV2007

Apple launched iPhone2007

Macintosh sales increased by 40%2007

Ultra thin mac book Mac pro

MacBook Pro Mac mini

Jobs released ‘Apple TV, take two’2008

Apple operated 215 stores & retail divisions – 19% total revenue

2008

Apple offered the iPod range2008

Apple launched iPhone 3G2008