KEEP CALM & ADOPT THE
Rashwan ZazaArabic Copywriter
ARABIC FIRST APPROACH
Habibi!
internet users search in Arabic
in MENA
45.9 Million
internet users search in Arabicoutside MENA
9 Million+
Of users in KSA & Egypt
Search in Arabic
70-80%
weakest regionIn English proficiency
MENA is the world’s
And declining*
*According to EF English Proficiency Index
73% of them in Arabic
10 million tweetsArabs produce around
Google Domains for Arab countries (like google.ae)
with integrated Arabic language options
15
1. Arabic writing is from
write to left(Duh!)
2. There are no abbreviations in Arabic
3. Arabic requires more words to convey meaning/messages than English
(as a general rule)