Architecting a Sustainable Experience Design Team for Long-Term Growth

Post on 17-Aug-2014

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From the IA Summit 2014 site: The design team for a large experience design agency has been growing at an alarming rate over the last year and has reached a point of critical mass. The balance between utilisation, quality, and thinking time has been lost. Roles and responsibilities do not respond to the need to distribute and delegate the design work across the team. In short, the team is at breaking point and it’s starting to show. Experience designers working on long-term projects are lost to the studios in the corner. New starters aren’t getting the support they need. Seniors are being dragged across multiple projects while still being resourced on delivery. Heads of design practice are losing sight of everything. They’re even losing their sight. This is a story about recognising the pain points in an evolving design team before they have serious impact on the team, the client relationships and the company as a whole. We will talk about the challenge faced when beginning to think about the restructuring the team to support a long-term, extensible practice, dealing with promotion, recruitment, work/life balance, and close collaboration with the rest of the agency. It’s a success story. But with the bad bits left in. Attendees can learn about the simple steps we went through to re-engineer our design team to focus on quality and sustainability, rather than delivery. We’ll talk about how we introduced a team hierarchy to enable cascading ownership and accountability to alleviate single points of stress. We’ll also cover specific role definitions and responsibilities and how the team integrates with the rest of the agency and the joys of resourcing and team management. Original session page: http://2014.iasummit.org/architecting-a-sustainable-experience-design-team-for-long-term-growth/

transcript

ARCHITECTING A SUSTAINABLE EXPERIENCE

DESIGN TEAM FOR LONG-TERM

GROWTH

@timcAynes

interaction design

design

I hate it when people

just put words on the screen and read them out

because that might get a bit, like, you

know, boring for

you, the audience

I might

I will

21

14

3

false pretence

(photo of impossibly happy conference goers)

actually, I did

spend hours

what are you

doing?

5

StructureFlat

StructureTall

StructureBalanced

Structure(Single extensible model)

Structure(Single extensible model with a number 3 on

it)

33

Structure(Extend diagram to show lines of

mentoring)

Structure(growing team diagram)

Structure(growing team diagram)

Structure(growing team diagram)

Structure(growing team diagram)

Structure(growing team diagram)

StructurePathways

(diagram of structure with roles)

(diagram of structure with accountability by roles)

massive thing about delivery

delivery

massive thing about delivery

change

Change

flexibility sustainability growth

hey. where’s my nose?

dude. I’m not sure.

Building a teamrule 2:

interaction dEsign InfroMatin Arhciekture Visual designering InnoVationating DREEMWEEVER

“I WAs involved in a project where we

designEd a chair

out of nuns where I was given the role

of nun direCtor”

?

this may not

be true

do I like you?

!

values & culture

for clarity,

!

for the long term,

!

i love you

!

people, not

process

architect the team find the people provide vision,

strategy & direction love the people let them do it

@timcAynes