ACHIEVEMENTS

SKILLS

Graphic & Web DesignMotivating Consumer Behavior Generating Value Solution-Focused & Action-OrientedHuman-Centered Innovation

EDUCATION

M.A. OF WEB DESIGN & ONLINE COMMUNICATION

2013 - 2016, University of Florida

B.F.A. OF GRAPHIC DESIGN

2004 - 2008, University of Michigan

734-395-0050 | Ann Arbor, MI | LibbyRaggett@gmail.com | AnnArborDesign.com

MARKETING MANAGERAug 2016 - May 2019

ARGENT INTERNATIONAL

Feb 2011 - Aug 2016 GREATERGOOD NETWORK

Oct 2008 - Feb 2011IDEATION, INC.

I managed the addition of a digital division within an o�set environment. The strategy included rebranding, market planning with a budget, tailoring a buyer’s journey, and determining necessary insights. The plan resulted in the permeation of two new markets producing a 33.97% boost in revenue.

GRAPHIC WEB DESIGNEROne of two designers performing all aspects of catalog design for eight publications annually. Daily functions included product photography, photo editing, page layout, pre-press, and press checks. Proposed and produced a digital version of each catalog. The digital editions increased profit margins while also o�ering a more versatile product lineup.

SENIOR EMAIL DESIGNERDesigned, coded and analyzed metrics of ten to 20 email blasts per day. Recommended and implemented the conversion of all email marketing collateral to responsive design. Additionally performed thorough target market analysis to create more relevant content. Revenue immediately increased and our team saw a significant gain from the year prior.

M.A. OF WEB DESIGN & ONLINE COMMUNICATION

2013 - 2016, University of Florida

B.F.A. OF GRAPHIC DESIGN

2004 - 2008, University of Michigan

SKILLS EDUCATION

734-395-0050 | Ann Arbor, MI | Libby@AnnArborDesign.com AnnArborDesign.com

FREELANCE May 2019 - CurrentCREATIVE CIRCLE

Short term remote positions ranging from design to digital marketing.

Graphic & Web DesignCreative Cloud & CRM SoftwareCertified in Google AdvertisingA/B Testing & List SegmentationMarketing & Communication Strategies