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Arrowhead Chips
S.I.D.Z.A Enterprise
Introduction Company Name : SIDZA Enterprise
Address :No 2, Jalan Bunga Raya 7/1, Kawasan Perindustrian Seri Kembangan, 43300 Seri Kembangan, Selangor Darul Ehsan
Business Nature : Manufacturer and distributor
Factors in selecting the proposed business : To introduce new snacks in Malaysia
Future Prospects : To conquer the snacks market in Malaysia and produce variety of product using water chestnut as the main source
Purpose
To obtain loan RM 397, 257 from finance institute to start the business
Act as a guide to achieve vision and mission of our business
To convince suppliers to obtain raw materials for our product
Business BackgroundName:S.I.D.Z.A Enterprise
Address:No. 2, Jalan Raya 7/1, Kawasan Perindustrian Seri Kembangan 43300 Seri
KembanganForm of Business:Partnership
Main Activities:Produce water chestnut chipsDate of Registration:1st April 2014
Date of Commencement:1st January2015Number of Registration:JM1342603-X
Name of Bank:SME BANKAccount Number:7456901243678997
Partners BackgroundPartners Position Qualificatio
nExperience
Muhammad Zul-Hilmi Bin Mohamed Tahrim
General Manager
Master in Business Management, UM
• Manager at Levi’s Co•Oriented Restaurant at Kulai jaya, Johor
Nurul Adibah Binti Mokhtar Marketing Manager
Master in Business Marketing, UM
• Marketing Assistant in Maxis• Bookstore at Kuala Pilah, Negeri
Sembilan
Amar Safwan Bin Muhammad Ali Hanapiah
Operation Manager
Bachelor in Biology, USM
• Wedding Caterer
Salma Izati Binti Sinar Mashuri
Financial Manager
Bachelor in Finance and Accountancy (Hons), University
of Dublin
• Accounting Assistant at Seoul Garden• Accounting Assistant at H&M Co.
Iwani Binti Mahadi General Supervisor
Bachelor in Business Studies,
UPM
• Manager at Sushi KingBakery at Indonesia
Location Of Business
S.I.D.Z.A
Enterprise
Advantages •Located at the industrial park •Great infrastructure accessibility•Large population•Our premise is along side of the main road
Type Of Building Factory
Address No 2,Jalan Raya 7/1 Kawasan Perindustrian Seri kembangan,43300, Seri Kembangan, Selangor Darul Ehsan
Product Description Main ingredient is water
chestnut and mix with several ingredient (sugar, salt, food flavoring, food additive)
Four flavor (original, cheese, hot&spicy, tomato)
Packed in two different sizes (70g and 15g) and sold by boxes
Expiry date is about 1 year after manufactured
GMP & Halal certification
Mass per unit
Packet per box
Total mass per
box70g 40 packets 2.8kg15g 5 bags x 30
packets=150 packets
2.25kg
Target Market,Market Size and Competition
List Total
Population in Peninsular Malaysia
23,500,000 people
Estimated demand (per month)
For 70g : 40boxesFor 15g : 150boxes
Percentage Buyers 35%
Target Market 8,225,000 people
Market Share 10%
Market size RM 8,340,150.00
Sales Per Year RM 8,340,150.00
Brands Strength WeaknessChipster Commercial
More ExperienceStable Financial
Expensive
Mister Potato Hold Market SaleCommercialHave Loyal Customers
Expensive
Jack&Jill Potato Chips
CheapStable Financial
No Variety of ProductLow Advertisement
Our company’s strength and weakness:
Strength:•Cheaper•Unique•Easy to get
Weakness:•New brand•Less experience
Variable Description
Age 5-40 years oldGender Male and FemaleIncome Working adults : RM100 and above
Students :Rm40 and above
Consumers
Kids, Teenagers and Adults
Buyers Hypermarket and Independent Distributors
Occupation
Students and Working Adults
Region Peninsular Malaysia
Market Share and Sale Forecast
Janua
ry
Februa
ryMarc
hAp
ril May June July
Augu
st
Septem
ber
Octobe
r
Novem
ber
Decembe
r665,000.00670,000.00675,000.00680,000.00685,000.00690,000.00695,000.00700,000.00705,000.00710,000.00715,000.00
SALES FORECAST
SALES FOREC...
MONTH SALES FORECASTPERCENTAGED IN INCREASED AND
DECREASEDJanuary 695,012.50 0
February 695,012.50 0
March 701,962.63 1
April 708,912.75 2
May 701,962.63 1
June 701,962.63 1
July 688,062.38 -1
August 695,012.50 0
September
701,962.63 1
October 695,012.50 0
November
688,062.38 -1
December
681,112.25 -2
TOTAL (2016)
8,354,050.28 2
TOTAL (2017)
8,374,900.66 5
TOTAL (2018)
8,388,800.91 7
Marketing Strategy Product Pricing
use minimum modal
not too high mark up
affordable for all buyer
Flavour PackagingOriginal
Cheese
Hot & Spicy
Tomato
Marketing Strategy Place(distribution)
Manufacturer > Independent distributor > Consumer
Main target is to distribute product to the big wholesaler such as Tesco, Giant, Mydin, Jusco, Econsave, Carrefour and independent distributors.
Product will be distributed using two lorries.
Promotion
Printed and Broadcast Media
Billboards Shelf Competition
Marketing BudgetItem Monthly
(RM)Other (RM) Total (RM)
Brochures - 50 50Advertisement
s and Billboard
- 3000 3000
Business Card - 100 100Salary (+
EPF )3450 - 3450
TOTAL 3450 3150 6600
Process PlanningTransfer the water chestnut slice from
the store to the production area
Measure the salt, sugar, addictive
and food flavoring
Mix the ingredient and
the slice
Fry the chips
Rest the fried chips for a
minute
Ensure the chips is of
right quality
The chips is packed into 15g and 70g
The package are inspect before
being placed into boxes
The boxes are placed in the store before being distributed to
the market
The product is distribute
Lorry load raw material from
the port
The raw material is transport to
the factory
The raw material is
unload
Frozen water chestnut is store in the refrigerator, while other in the store
room
The temperature and quality is
controlled under suitable situation
Production Raw Material
Operation Layout
Production PlanningAmount (RM)
Average sales forecast per month 695 012.50Price per unit 70 g: rm1.30
15 g: rm0.60Number output per month 70g
RM 374,137.50/ RM 1.30=287,875 units per month=7,197 boxes per month15gRM 320,775 / RM 0.60=534,626 units per month=3,565 boxes per month
The amount of output to be produced per day (24 days)
70g287,875 units / 24 days=11,995 units per day=300 boxes per day15g534,625 units / 24 days=22,276 units per day=149 boxes per day
Material Planning & Machine and Equipment Planning
Item Price per unit
Number required
Total Cost (RM)
Frying Machine
15 000 1 15 000
Mixer Machine
10 000 4 40 000
Packaging Machine
15 000 2 26 000
Sealing Machine
20 000 2 40 000
Washer 5 000 1 5 000
Items Quantity Required
Safety Stock
Price per unit
Total Purchase (RM)
Water chestnut slice
30 450kg
550kg RM 3.10/kg
96 100
MSG 304.5kg
45.5kg RM 7.44/kg
2 604
Fine salt 609kg 41kg RM2.48/kg
1636.8
Fine sugar 304.5kg
45.5kg RM 2/kg
700
Flavouring powder
1522.5kg
37.5kg RM 9.30/kg
14 508
Plastic 75g 10967 packets
1033 packets
RM0.05/packet
600
Plastic 15g 16450 packets
1550 packets
RM0.03/kg
540
Oil 300kg 50kg RM2.95/kg
1032.5
Manpower Planning and Overhead Requirements
Position No Job Status
Remuneration Per Month (RM)
EPF (13%)
SOCSO (2%)
Total
Operational Manager
1 Permanent
5500 715 - 6215
Supervisor 1 Permanent
4000 520 - 4520
Assistant 2 Permanent
1200 156 24 2760
Worker 8 Permanent
800 104 16 7360
Total 20855Items Monthly Expenses (RM)Water 1 500Electricity 60 000Telephone and Internet 1 500Fire extinguisher 2 000Renovation 2 000Total 67 000
Operation Hours & License, Permits and Regulation Required
Business operation hours : 8am to 5pm
Business operation days : Monday to Sunday
Company registration from Business Unit of the Companies Commission of Malaysia
No-objection letter from Selangor State Government
Planning permission approved by City Council of Selangor
Approval for Building Plan by City Council of Selangor
Approval for Certificate of Fitness for Occupation
License for factory premise License for storage Approval for Safety and Health by
Department of Occupational Safety and Health
Sales tax license EPF and SOCSO registration for
employee Halal Certificate from JAKIM SME Bank Electricity permit from Tenaga
Nasional Berhad Water supply permit from Syarikat
Bekalan Air Selangor (SYABAS) Telephone line, fax and Unifi from
Telekom Malaysia
S.I.D.Z.A Enterprise
Operation BudgetItems Fixed
AssetMonthly Expenses
Other Expenses
Total
Fixed AssetsMachine and Equipment 126 000 5 000 - 131 000Monthly ExpensesRaw Materials - 13025 - 13025Salary, EPF and SOCSO - 20 855 - 20 855Operational Overhead - 67 000 - 67 000Other ExpensesDeposit for Utilities - - 5 000 5 000Business Registration and License
120 120
Insurance and Roadtax for Motor Vehicle
5000 5 000
Factory Renovation 10 000 - - 10 000Total 136 000 106
00010 000 252 000
Implementation Schedule
Activities
Mac
Apr May June July Aug Sept Oct Nov Dec
Incorporation of businessApplication for permits and license
Searching for business premise
Renovation of premise
Procurement of machine and raw material
Installation of machine
Requirement of labour
Organization Mission and Vision Mission Producing variety of product using water
chestnut as the main source To provide the best service to all
customer
Vision Conquer the snacks marketing in Asia. To make the people love the water
chestnut chips
Organization ChartGeneral Manager
Muhammad Zulhilmi
Marketing Manager
Nurul Adibah
Assistant(2 workers)
Operation Manager
Amar Safwan
SupervisorIwani
Production Worker
(8 workers)
Financial Manager
Salma Izati
Manpower PlanningPosition No Monthl
y Salary (RM)
EPF13%(RM)
SOCSO
2%(RM)
Total Amou
nt (RM)
General Manager
1 6220 808 - 7028
Marketing
Manager
1 5500 715 - 6215
FinancialManager
1 5500 715 - 6215
Operation
Manager
1 5500 715 - 6215
Supervisor
1 4000 520 - 4520
Position Task & Responsibilities
General Manager
-Making sure that organization is heading towards the goals.-Makes managerial decision making when problems occurs.-Responsible in monitoring the business.
Marketing Manager
-To increase demand of the product through various marketing instrument.-Oversee various environmental scanning and competitive intelligence processes to help identify trends
Financial Manager
-Responsible for the financial health of the organization.-Plans for the long-term financial goals of the organization
Operation Manager
-To control the process of production-Redesigning business operation in the production of the product-To ensure the product quality
Supervisor
-To make sure the motivation level of the workers are up to par-Act as human resources manager that involve in the recruitment of the organization workers
Assistant
Production Worker
-Direct workers of the organization-To transport the raw material into the machine-To operate the machine to produce and package the product
Office Equipment and Administration Budget
No Item Quantity
Price/Unit (RM)
Total Price (RM)
1 Desktop Computer
5 1000 5000
2 Printers 2 400 8003 Fax Machine 1 380 3804 Air
conditioner5 1088 5440
5 Photostat Machine
1 1500 1500
6 Telephone 5 85 425Total (RM) 13 545
No Item Quantity
Price/Unit (RM)
Total Price (RM)
1 Desk 5 550 2750
2 Chair 15 280 4200
3 Rack 5 450 22504 File
Cabinet5 280 1400
5 Whiteboard
5 90 450
Total (RM) 11050No Items Fixed
AssetsMonthly Expenses
Other Expenses Total
Land and Building 500 000 500 0001 Furniture and Fittings 11050 110502 Salary,EPF 30 193 301933 Business
License/Permit & Registration
300 300
5 Office Supplies 13545 135456 Stationary 500 5007 Telephone bill and
Internet1500 1500
Total (RM) 557 088
Project Implementation Cost
Sources Of Financing
Content RM
Own Contribution 500 000
Loan Bank (SME BANK) 397 257
Pro forma cash flow statement
Pro forma income statement
Pro forma balance sheet