Post on 25-Dec-2015
transcript
Realize
Concretize
Conceptualize
The method for going from challenge to solution. .
Users. Experience. Engagement. Match.Match-making in Action
Understand
Conceptualize
Concretize
Realize
FORE-PLAY
Users. Experience. Engagement. Match.Match-making in Action
A framework where knowledge, potential and possible shared challenges and questions are defined across buyers and suppliers.
The aim is to take a focused, structured and creative approach to form joint projects.
Users. Experience. Engagement. Match.Match-making in Action
Common need, target group, market, idea etc.
These 5 steps serve to qualify as
a basis for a possible match.
The first two steps should be uncovered before
the others, as these will help to characterize the
basis for even considering a match.
The following three steps can be processed in the
order that makes most sense for the project.
The first two steps will be addressed by a
match-making session and the rest is going to
be a guide that is available to all
collaborators.
5 steps towards love and match Match-making in Action
- We want to engage a target group of consumers with a common interest in art
- Gamification and storytelling can be new ways to communicate the story of art and to improve user engagement
- We want to create links between online/digital and off-line/onsite experiences in relation to the art museums
5 steps towards love and match Match-making in Action
- How do we incorporate 360 degree storytelling and offline/online user engagement in the experience of art?
5 steps towards love and match Match-making in Action
Art museums- MMEx identifies:
- Museums with interest in 360 degree communication, storytelling and engagement
- Purpose: to create engaging and instructive digital experiences, which will make our culture heritage present and relevant for the users of the museums and new target groups.
- Further to develop transmedia concepts, strategies and proff-of-concept projects.
Content Creators- Shareplay identifices:
- Content creators within different sectors that are part of the Shareplay Network
- Purpose: to gain knowledge about the art museums and rethink the experiences of art at museums. Further to develop transmedia concepts, strategies and proff-of-concept projects.
- The Shareplay fond can be to some extend support activities
5 steps towards love and match Match-making in Action
Art Museums
- Activate and engage target groups through experiences linked to art
- Design and develop a 360 degree approach including stories, games and engagement of customers – offline and online
- Develop the art museums through experience and entertainment
Content producers
- Cross sectoral innovation in relation to development of concepts and strategies together with potential customers
- Development and innovation with specific and meaningful cases
- Support for development and collaboration/co-creation around innovation
5 steps towards love and match Match-making in Action
Project goals
- Develop 5 concepts with elements to support:
- 360 degree communication
- Before and after experiences in relation to a visit at a museum – offline/online
- Storytelling in art
- Gamification in art
- Co-creation between 3 art museums and 6 content creators
Success parameters
- 1 continued collaboration between art museums and content creators
5 steps towards love and match Match-making in Action
ATTRACTION ENTRANCE ENGAGEMENT EXIT EXTENSION
ATTRACTION: Why, regarding what and how can we achieve the attention we want with the target group?ENTRANCE: Why, regarding what and how does the target group enter?ENGAGEMENT: Why, regarding what and how do the target group interact?EXIT: Why, regarding what and how does the target end their interaction? EXTENSION: Why, regarding what and how does the target group experience a prolonging of the interaction?
5 areas to be innovative, when it comes to the development op new experiences.
Users. Experience. Engagement. Match.Match-making in Action