SESSION TITLEPresenter ’s Name

Artistry and Ethicsin Email Marketing

PR ES E N TE R :C hr i s B a r r i s h

c ba r r i s h@ m i va . co m

2800% OFF - 12 HOURS ONLY! GOING OUT OF

BUSINESS PRICES! YOU'LL REGRET MISSING THIS!

**SHIPS IN 3 MONTHS

Brand Environmentalism

How does your brand SPEAK?

What kind of person is your brand?

What kind of person is your brand?

What kind of person is your brand?

What kind of person is your brand?

How often should I send emails?

Effectiveness vs. Annoyance

Effectiveness vs. Annoyance

Effectiveness vs. Annoyance

Effectiveness vs. Annoyance

Effectiveness vs. Annoyance

Effectiveness vs. AnnoyanceHave something NEW to say.

Create something RELEVANT to say.

Please unsubscribe me.

Who should I send emails to?

Emailing “everyone” doesn’t work.

Capturing a high value audience

Capturing a high value audience

Capturing a high value audience

Capturing a high value audience

Capturing a high value audience

Capturing a high value audience

Capturing a high value audience

Segments = Custom

How do I get people to open my emails?

How do I get people to open my emails?

HOW LONGDOES IT TAKETO READA SUBJECT LINE?

Minimal

New Spring looks.

Evocative

Something in the way she moves…

Informational

New spring dresses hit the shop at 20% OFF

Long

New spring dresses 20% off. Check out our faves and dance into the new season! Ends Tuesday.

Questions

Want 20% off your new favorite dress?

Questions

What’s the hottest color this spring?

Click Bait

You voted on Best Dress of 2015, find out who won inside!

Click Bait

You’ll never believe which dress Angelina wore to the Oscars!

$$, %

Spring dresses $79.99 thru Tues. 20% off.

Gift Inside

VIP savings start today!Coupon inside!

Time/Deadlines

FLASH SALE! 24 hours left to save 20% on spring dresses.

CAPS

The most AMAZING dress of the year!

SLANG

Yaaaaaas! Hot new dresses now 20% off!

SLANG

What’s your favorite dress IRL? Here’s ours.

LOL

clickfree cheap

credit hellocalldeal

Tell the truth and deliver relevant information.

What should my emails say?

Deliver fresh content daily.

Flash SalesHoliday SalesCloseoutsPre-orders

ExclusivesBundlesFree ShippingDeal-A-Day

DeadlinesCountdowns New Bestsellers Trending

BlogHoliday Social Pop cultureRecommended

ContestsGuidesFeedbackNewsSite

Automatedsequences

Welcome Thanks SurveyBirthdayLapsed purchaserNever purchased

UpdateRe-activationReferAbandoned cartVIP

3 seconds to DELETE.

How should my emails look?

Every email tells a story.

Create imagesthat tell your story.

The product.

The brand.

The lifestyle.

The customer.

Your “house style”

What’s the difference between good marketing and spam?

Be honest.

Impart value.

Deliver relevance.

Reward loyalty.

Be a resource.

Be yourself.

Be a friend.

SESSION TITLEPresenter ’s Name

Contact me for full text:

Chris Barrishcbarrish@miva.com