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- 1. ASEAN Domestic HighlightsAdvancing Tourism Together
- 2. ASEAN Member Countries
- 3. ASEANThe Association of Southeast Asian Nations Established
on August 8, 1967 inBangkok, Thailand, in an effort to unite
thecountries of the region in an economic and political
organization.
- 4. ASEAN Founding Members Thailand Malaysia Indonesia
Philippines Singapore
- 5. ASEAN Additional Members Burma Brunei Cambodia Laos
Vietnam
- 6. ASEAN in BriefASEAN 1967. The charter members were Thailand,
Indonesia, thePhilippines, Malaysia and Singapore.Brunei joined the
confederation in 1985.Changing social attitudes in the area brought
in Vietnam in 1995Laos and Myanmar (formerly known as Burma) in
1997Finally Cambodia in 1999, making up todays 10-nation
ASEANfederation.
- 7. ASEAN Objective The motivations for the birth of ASEAN were
so that its members governing elite couldconcentrate nation
building, the common fear of communism, reduced faith in or
mistrust of external powers in the 1960s, and a desire for economic
development. Cultural development among its members, protection of
regional peace andstability, and opportunities for member countries
to discuss differences peacefully.
- 8. ASEAN 6 Bullets 1. To respect the sovereignty, independence
and equality. Territorial integrity and national identity of all
members. 2. Member States, each state has the right to be free from
interference from outside. Land invasions and enforced. 3. Will not
meddle with internal affairs of other member states. 4. Accept the
differences between them. Or solve the problem peacefully between
themselves. 5. Condemn or not accept the threat or use of force. 6.
The cooperation effectively.
- 9. ASEAN and AFTA The ASEAN Free Trade Agreement, known as
AFTA, first came into being in 2003. Its original purpose was to
stimulate trade within the member nations. Inactual fact, it does
not guarantee free trade, but rather has implemented a plan called
the Common EffectivePreferential Tariff (CEPT). This program aims
to set up a preferential tariff of no more than 5 percent amongthe
members of ASEAN. This programs main objective is to stimulate
inter-regional trade.
- 10. ASEAN a few factsASEAN covers a land area of 4.46 million
km, which is 3% of thetotal land area of EarthHas a population of
approximately 600 million people, which is 8.8%of the worlds
population. The sea area of ASEAN is about threetimes larger than
its land counterpart.In 2011, its combined nominal GDP had grown to
more than US$2 trillion.If ASEAN were a single entity, it would
rank as the eighth largesteconomy in the world.
- 11. Statistics
- 12. Statistics
- 13. Statistics
- 14. Statistics
- 15. Statistics
- 16. Statistics
- 17. Statistics
- 18. Statistics
- 19. Tourism Future Over the past six decades, tourism has
experienced continued expansion and diversification, becoming one
of the largest and fastest-growing economic sectors in the world.
Many new destinations have emerged, challenging the traditional
ones of Europe and North America. According to Tourism Towards
2030, UNWTOs recently updated, long-term outlook and assessment of
future tourism trends, the number of international tourist arrivals
worldwide is expected to increase by 3.3% a year on average from
2010 to 2030. This represents some 43 million more international
tourist arrivals every year, reaching a total of 1.8 billion
arrivals by 2030.
- 20. Tourism Future In the past, emerging economy destinations
have grown faster than advanced economy destinations, and this
trend is set to continue in the future. Between 2010 and 2030,
arrivals to emerging economies are expected to increase at double
the pace (+4.4% a year) of those to advanced economies (+2.2% a
year). As a result, the market share of emerging economies has
increased from 30% in 1980 to 47% in 2011, and is expected to reach
57% by 2030, equivalent to over one billion international tourist
arrivals.
- 21. Market DefinitionTourism Market is important factor of
tourism industry is consistof two main markets Domestic Market*
International MarketAnd above markets have important factor
effecting tourismmarket. Moreover there are distribution and
advertisement thatare marketing procedure. *The Tourism Authority
of Thailand has set a domestic tourism target of 107.4 million
trips with revenue earnings of 453 billion Baht (USD 14.36 billion)
in 2013.
- 22. Domestic Tourism Domestic tourism has become an
increasingly important component of the overall tourism mix. The
growing Thai middle-class has the time, means, and the propensity
to travel. It plays an important role socially, economically,
environmentally and culturally. Its importance has become
particularly acute especially in times of crisis, when
international travel tends to be affected, enhancing the role of
domestic travel as a means of economic survival.
- 23. Infrastructure Also aiding and abetting the growing numbers
of domestic travellers are the vast improvements in the quality of
Thailands road system, low-season marketing campaigns by the hotels
and the increasing number of low-cost airlines operating in the
country. A number of domestic travel trade shows are organized
annually, many of which provide opportunities for small and medium
sized enterprises to attract new business.
- 24. Opportunities Growth of E-Marketing tourism Association of
ASEAN Economics Community For Tourism and Association of Mekong
Tourism determine working directions and establish more networks to
open new markets of tourism for this region. New targets such as
seniority groups, seminar groups and specific activities groups.
Policy of free competition of air lines. Suvarnabhumi International
Airport provides a great opportunity for more traveling and tourism
in Southeast Asia going through Thailand Varity of National
festivals
- 25. Opportunities Bangkok, Chiangmai and Phuket are the world
top rank cities for tourism voted by many renowned international
magazines. This helps increase of interest in tourism and travel.
Cost of living in Thailand is not high. Thailand has suitable
climate and seasons to support tourism throughout the year.
Opportunities to link tourism route to neighbor countries.
Government supports in community development in order to make
cities or towns attractive.
- 26. Strengths Thailand has resources for historical tourism:
ancient remains, arts and cultures, traditions and lifestyle
Thailand has agricultural resources in all regions. Thailand has
magnificent natural resources for tourism, biological varieties and
special identity.
- 27. Strengths Accessible and good systematic. Communications
are more convenient and links to neighbor country. Suvarnabhumi
International Airport preparedness is the central junction from any
countries to Thailand and able link to any regions.
- 28. Achievements Tourists are impressed by hospitality. Local
administration organizations provide information and publish guide
books to tourists. There are varieties of tourism activities and
services. Varieties of lodging are provided. Business associations
are set up for planning as well as management of products and
services. Training and development of security services for
tourists are concentrated.
- 29. Achievements Thailands image in good and quality services
is in world top rank. There are opportunities for small hotels or
lodging to expand their business and facilities investment to be
standardized. There is government support of service development.
There are tourism educational institutions support tourism
services. There is much effort in developing tourist attractions
management and services to be internationally standardized and
acceptable.
- 30. Marketing Highlights Thailands attractive points created to
support the original tourism. Thailand has many attractions and
tourism resources ready for sale and respond to market needs in
many groups. Changes can be made easy due to long tourism history
compared to most neighboring countries.
- 31. Marketing Highlights One Destination resulting in more
networks to open new markets of tourism. Government emphasizes to
sufficient economics concept, sustainable development, sustainable
tourism, natural tourism and ecotourism. The recovery of sea travel
base on good security system and nature tourists. Unpredictably
fuel situation cause to increase a short distance travel, as an
optional tour to economize the expense for Thais tourist. According
to develop provincial group level and bypass cities tourism.
- 32. Emphasize on EcotourismThailand is the best suitable center
or gateway ofASEAN tourism since it has lead more obviouspotential
in tourism and can lead the way of lastingtourism to ASEAN. The
Tourism Authority of Thailand (TAT) has divided its action plan
into five implementation categories under the acronym, DISCO Plan.
These include: Digital marketing, Image-building, Sustainable
Development, Crystallization/Crisis Management, and Organization
Management.
- 33. Emphasize on EcotourismSUSTAINABILITY: The impact of global
warming andclimate change means that travellers of all kindsare
more conscious of their ecological impact.Hence, the pursuit of
economic gains from tourismmust be balanced with efforts to offset
ecologicaland environmental impact. This means continuingto reward
good practises among the private sectorand helping destinations and
companies upgradetheir sustainability efforts.
- 34. Tourism based on Thai way of life Thai way of life, natural
resources reservation as well as culture. The outcome of the data
collection is Thai life style. There is a saying It is authentic
Thai convention since ancient time that whoever visit our place
will receive nice and warm welcome from us. Another saying is
Thailand land of smile. This can be a good guarantee that Thailand
more than 10 years in foreigners eyes has been famous and
well-known of impressive service which is the main selling point.
This should be brought up again for Thailand Image Positioning.
Moreover, businesses concerning services for tourists which is
considered to be Thailands strength point should be promoted e.g.
spa in order to attracts tourists to visit Thailand. In addition,
ecotourism should be encouraged and reserved in order to remain and
last Thai tourist attractions.
- 35. Arts and Cultural Tourism It has been found that arts and
cultural tourism management, local intellectuals as well as
ecotourism in provinces of Thailand are interested by both Thaisand
foreigners especially tourist groups who would like to study and
search for Thai life style, elaborate arts and culture which is
different from other nations. Furthermore, stipulation of security
in touristattractions will bring about potential tourist attraction
connection as well as creation of last prominence in ASEAN.
- 36. Domestic tourism has grown significantly in the pastdecade.
Revenues from domestic tourism have gonefrom 187,898 million baht
in 1998 to 380,417 millionbaht (approximately 7.8 billion Euro) in
2007In 2008, Bangkok ranked 3rd behind London and NewYork in
Euromonitor Internationals list of "Top CityDestinations" with
10,209,900 visitors, Pattaya 23rdwith 4,406,300 visitors, Phuket
31st with 3,344,700visitors, and Chiang Mai ranked 78th place
with1,604,600 visitors
- 37. Thailand recorded a 31% increase in tourism receipts in
2011 over2010, according to Ministry of Tourism and Sports figures.
Thetotal earnings of 776 billion baht (US$25.45 billion) were also
wellabove the original target of 716 billion baht (US$ 23
billion).The figures show that Thailand has recorded clear
increases inboth quality and quantity of visitor arrivals. The
growth in totalnumber of visitors is being matched by increased
average lengthof stay (9.6 Days) and average daily expenditure (137
US$ perday), further underscoring the role of tourism as one of the
mostimportant economic sectors and contributor to job creation
andnationwide income distribution.