• Asphalt Institute

• National Asphalt Pavement Association

• State Asphalt Pavement Association Executives

Industry Coalition

– Asphalt Institute

– National Asphalt Pavement Association

– State Asphalt Pavement Association Executives

Dedicated to enhancing our nation’s roads and Dedicated to enhancing our nation’s roads and

highways through programs of education,

technology development, and technology

transfer on topics relating to Hot Mix Asphalt

pavements.

Asphalt paving industry required a joint plan to respond to competitive threats from concrete

• PCC developed aggressive national marketing strategy – Professionally developed implementation plan

– Spent $1.5M on plan

– Calls for $8M increase in spending over 3 yrs.

Asphalt Pavement Alliance……Why?

– Calls for $8M increase in spending over 3 yrs.

• Hire additional 44 professionals across state chapters

• Hire additional 2 professionals at ACPA HQs

• Hire additional admin. support

• Concrete Industry’s Published 2002 Targets– 15% increase in market share

– $3.3 billion in additional revenues

• Very successful to-date, but...

• Current efforts of AI, NAPA and SAPAEs were often

fragmented and redundant

– research, education, engineering, marketing

• Concrete Industry was more unified in their

Asphalt Paving Industry……Prior to APA

• Concrete Industry was more unified in their

structure and approach

• Asphalt Industry needed to respond by focusing

our efforts, combining / re-deploying resources

and avoiding duplication

ASPHALT INSTITUTEASPHALT INSTITUTE

• Combine technical, marketing and financial efforts

• Utilizes strength of three organizations

• One voice as an industry to deliver messages

• Implementation at the state level

• Supported at the national level by developing the necessary tools

� State, City, County and Federal Agencies

� Decision Makers: Engineers, Directors

� Elected / Appointed Government Officials

Many Audiences, Many Levels

� Policy Makers

� General Public

� Consulting Engineers

• Adapted in a variety of media.

• Developed a suite of exhibit material

(booths and displays) that work in concert or as

stand-alone pieces.

• Used in advertisements

Marketing Design

Exhibit Booths

•Several stand-alone or table-top versions

•Designed for maximum

versatility

•Used at local and national trade-shows, conferences, etc

•APA partners jointly man the booth

Each can stand alone or be used together

Banner Up Displays

NATIONAL ADVERTISEMENTS

• Reasons for Selecting Asphalt

• Attributes

- Cost Effective,

- Speed of Construction

- Versatility

ABSOLUTELY ASPHALT VIDEO

- Versatility

- Smooth

- Recyclable

• Perpetual Pavement

• Life Cycle Cost• Perpetual Pavements• Speed of Construction• Rubblization• Versatility

MAJOR FOCUS AREAS

• Versatility• Smoothness• Noise• Recycling• Safety• Environmental

• PowerPoints

• Technical Pubs and Brochures

• Press Releases and Fact Sheets

Toolkits for Each Focus Area

Fact Sheets

• Success Stories

• Research Reports

• Software

www.AsphaltAlliance.com

Clearing House for Ordering

Merging Conferences

AI’s Superpave Forums andNAPA’s Hot Mix Conferences

• Strengthens Asphalt Pavement Alliance• Strengthens Asphalt Pavement Alliance

• Avoids duplication

• Demonstrates unified approach to our

customers and members

Four Technical Sessions– Economical

• life-cycle, perpetual, performance, etc

2001 Asphalt Pavement Conference

“A Lifetime of Smooth Performance”

Nov 14-16, 2001 in Austin, TX

Sponsored by APA, FHWA, TRB, AASHTO, NACE

• life-cycle, perpetual, performance, etc

– Safety/Comfort

• smoothness, noise, etc

– Durability

• compaction, segregation, QC, moisture, etc

– Innovation

• OGFC, SMA, night paving, etc

Individual State Alliances

• Where: Hopefully in each state

• Players: SAPAE, AI FE, contractors, suppliers, other NAPA, AI or SAPA members

• Purpose: Consolidated local industry efforts to promote HMA to promote HMA

• How: – Develop and execute effective marketing strategy for that state

– Use and adapt applicable tools (developed by national APA) that meet state’s needs

Individual State Alliances

• Complete Flexibility

• Lead Role: SAPAEs and/or AI FE

• Example Name: Kentucky Asphalt Pavement Alliance

• Recommended Size: 5-20 Members• Recommended Size: 5-20 Members

• Pay only for reproduction cost of tools

• Identify need for developing additional tools to National APA

Status of State APAs

•Industry Indoctrination by AI FEs and Roger Sandberg

•16+ states have formed a state alliance

•Many other states using APA materials and booths

• 3 states without SAPAE have held APA meetings:

TN, GA, NE

• APA exhibit booth at 33+ state/local shows and 6+

national/regional shows

TWO ROLL OUT EVENTs

Internal

Sept. 6 – 7, Dallas, TX

200 attendees

Unveiled new

External

In Conjunction with the Unveiled new

marketing and

educational tools to APA

members

In Conjunction with the

AASHTO Annual Meeting

December 8-12, 2000

Indianapolis, Indiana

APPROVED 2001 BUDGET ASPHALT PAVEMENT ALLIANCEAdministrative expenses $10,000

Tool kits $50,000

Website $40,000

National advertisement $75,000

Exhibit at trade shows $50,000

Asphalt Paving Symposium Self-supporting

Software for life cycle cost analysis based on FHWA procedure $35,000

Perpetual pavement

1. Study of field data on long-life pavement performance $50,0001. Study of field data on long-life pavement performance $50,000

2. Study of material properties (18 months) $50,000

Rubblization $25,000

Life cycle cost $20,000

Meeting expenses $10,000

Printing, production, & reproduction $20,000

Fulfillment house $15,000

SWAT Teams $20,000

Train the Trainer sessions $20,000

TOTAL $500,000

�No pride of authorship

�1+1+1 = 5

�Make markets grow

Alliance “Non-Negotiables”

�Make markets grow

�Take the high ground

�Win with quality

A national effort directed by people at the state level

Cost

The Life Cycle

Initial Construction

Rehabilitation

Life Cycle Cost Analysis

Time

Maintenance

Salvage

• Arena for the tough PCC vs HMA battles

• Identified as top priority by SAPAEs

Life Cycle Cost Analysis

• Good news in two areas!– performance– user delay costs

RideQuality

Performance

PerformancePeriod

Analysis Period

RemainingLife

Life Cycle Cost Analysis

Time

Quality

Cost

FHWA - Long-Term Pavement Performance Study

• GPS-6 Experiment: AC Overlay of AC Pavements– 125 Overlays: .1 to 26.4 years old – Full Report: FHWA-RD-00-029– Summarized in TECHBRIEF (No. FHWA-RD-00-165)

• Conclusions

Life Cycle Cost Analysis

• Conclusions– “Clearly, the majority …have served for 15 yrs. or m ore before

…distresses became sufficient to require rehabilitat ion.”– “…a number of test sections…have less than nominal le vels of

distress for more than 20 years”

• Well recognized as scientific and unbiased• Great opportunity to make gains in LCCA battles

Roadwork = Work Zone User Delays = $$$

Life Cycle Cost Analysis

How to minimize delays?

• Add capacity

Life Cycle Cost Analysis

• Use longer lasting materials • Perform rehabilitation during off-

peak hours (i.e. night time paving)

FHWA’s Latest Guidance

Demo 115 Bulletin and Workshop– taught around the country

•State of the Art LCCA Procedures Incorporating:

Life Cycle Cost Analysis

Procedures Incorporating: – work zone user delay– probabilistic approach

•Very Complex•Needed Software for Actual Implementation

New Software• Very User Friendly

• Incorporates all aspects of Demo 115

• Evaluates up to four alternatives

Life Cycle Cost Analysis

• Deterministic or probabilistic mode

• Recently endorsed by FHWA– FHWA to become custodian and distribute!

• Training Sessions Coming

Project Informationc

AlternativeDescription

WZ InformationTraffic Information

WZ Information

Graphic Output

12 Hour Work Zone - Night

Total UDC = $83,326Total UDC = $83,326

24 Hour Work Zone

Total UDC = $2,463,601Total UDC = $2,463,601

Agency Costs

25th 50th 75th 90th

User Delay Costs

25th 50th 75th 90th

Agency + User Delay Costs

25th 50th 75th 90th

Perpetual Pavements(Long Life Pavements)

• The Concept• The Concept• Current and Future Efforts

www.AsphaltAlliance.com

High ModulusRut Resistant Material6 - 10”

1.5 - 3” SMA, OGFC or Superpave

}4”to6”

ZoneOf High

Compression

Concept Not New

Critical Tensile Strain

Pavement Foundation

Flexible Fatigue ResistantMaterial 3 - 4”

Fatigue Resistant Asphalt Base

» Minimize Tensile Strain with Thicker Pavement Structure and Stiffer Mixes Above

» Strain Below Fatigue Limit = Indefinite Life

» approx. 70-75 ms

» Consider Rich Bottom and/or Elastomers

CompressiveCompressiveStrain

Tensile Strain

Strain

Fatigue Life

IndefiniteFatigueLife

Intermediate Layers

» Superpave or SMA

» Aggregate Structure

» Interlocked

» Binder

» High Temperature PG

Rut Resistant Upper Layers

» High Temperature PG

» Density

» 94% to 96% In-Place

Surface

» Superpave, SMA or OGFC

» Modified Binders

» Tailored for Specific Use

Rehabilitation

2 - 4”

{

Structure Remains Intact

Possible Distresses

› Top-Down Fatigue

› Thermal Cracking

› Raveling

Solutions

› Mill & Fill

› Thin Overlay

High Quality SMA, OGFC or Superpave

20+ Years

{

Structure Remains Intact

20+ YearsLater

Perpetual Pavement

› Structure Lasts 50+ years.

» Indefinite Fatigue Life

› Renewable Pavement Surface.

» High Rutting Resistance

» Tailored for Specific Application

» Consistent, Smooth and Safe

› Avoids Costly Reconstruction.

Recent Perpetual Pavement Efforts

Define and Advertise ConceptPaperPowerPointMagazine ArticlesFactsheet, Backgrounder, Press ReleaseMany Presentations

Workshop of Industry Experts to Develop a Design and Build Manual

Individual State EffortsCalifornia, Illinois, Washington, Texas

Double Session at 2001 TRB

Future FHWA / APA Perpetual Pavement Efforts

• Complete How-To Manual in 2001

• Hold Strategic Planning Meeting w/ Industry Experts in May

• Host Workshop for DOTs

• Develop Training Course• Develop Training Course

• Support Field Demonstration Projects