Post on 17-Jan-2017
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IPM-NDTHRD 2014 1
Assessing the Business Environment
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IntroductionAssessing the business environment involves
scanning the environment
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Environmental ScanExternal Environment
VsInternal Environment
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Importance of Environmental Scan• Identification of strength• Identification of weakness• Identification of opportunities• Identification of threat• Optimum use of resources• Survival and growth• To plan/Develop long-term business strategy• Effective decision-making
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Techniques of Assessing Business Environment
• PEST/PESTEL• SWOT• Porter’s 5 Forces model• Value Chain Analysis• Life Cycle Assessment
PEST / PESTLEC
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SWOT ANALYSIS
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PORTER’S 5 FORCES
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VALUE CHAIN ANALYSIS
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LIFE CYCLE ASSESSMENT
IPM-NDTHRD 2014 10
by Meditha Karunatillaka 11
Journey of Life……
Thoughts Words
ActionsHabits Charact
er Destiny
by Meditha Karunatillaka01/05/2023 12
Questions
Thank You !!!!!