TELEVISION | TABLET | MOBILE | ONLINE

8 X ONE-HOUR REALITY SERIES

30 COUNTRIES | 15 MODELS

A GLOBAL SEARCH THROUGH SOCIAL MEDIA

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ABOUT ATHENA SUPERLOOK ATHENA SUPERLOOK is designed to give a window of opportunity to girls who dream of becoming models and to enable international agencies to recruit promising young models and develop their careers globally.

This contest seeks to provide the viewer with an inside look at the process of discovering and moulding girls into top models. Girls will get a chance at fulfilling their dreams through this TV series where the winners get to be signed with the best international model agencies and have a shot at becoming top models.

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INTERNATIONAL CASTINGS

1 ONLINE SEARCH

30 COUNTRIES

2 AGENCIES NEW FACES

DIVISION

3 LIVE CASTINGS

6-8 CITIES

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INTERNATIONAL FINAL

2 PORTFOLIO CREATION

FASHION PROMO PHOTO SHOOT

CATWALK

1 TRAINING AND DEVELOPMENT ATHENA FASHION

ACADEMY

3 FINAL

WINNERS SELECTION

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The ATHENA FASHION ACADEMY has been developed specifically as a launching

pad for modeling,

The Athena Fashion Academy is driven by the best creative professionals

in the fashion industry.

During the workshops, selected models will have a chance of developing

a professional portfolio to help them kick start their careers.

ABOUT ATHENA FASHION ACADEMY

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ATHENA SUPERLOOK DESTIINATION

ATHENA SUPERLOOK takes place in the most exclusive locations on earth.

From exquisite high-end resorts in the most beautiful natural landscapes to luxury five-star

hotels in sleek urban cityscapes, ATHENA SUPERLOOK takes the girls on the

Ultimate fashion journey.

RICH MEDIA CONTENT

• DURING THE ENTIRE PROCESS PHOTO AND VIDEO COVERAGE ARE PRODUCED FOR VARIOUS MEDIA PLATFORMS.

• DAILY PHOTOS FOR PRESS AND WEB

• DAILY MOBIZODES FOR ONLINE AND MOBILE DEVICES

• 4K & HD CONTENT FOR BROADCASTERS

• LIVE REPORTS

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O N L I N E D I S T R I B U T I O N

CONTENT Online Auditions

Contestant profiles Behind-the-scenes clips

Exclusive interviews Contests / Voting

CHANNELS Regional propagation via

Facebook Youtube Twitter

Instagram Blogging

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M O B I L E & TA B L E T

Photo Gallery Event Calendar

Contest info Submission

Contests / Voting Vote aggregation Content sharing

Exclusive online content Behind-the-scenes clips

Exclusive interviews

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men (43%), women (57%)

Age: 21-44 years (61%) 45-54 (23%); 55+ (16%)

Education: degree or equal (62%) below degree (38%)

Free-spending, tech-savvy, frequent travelers and interested in aesthetics and new trends

Early adapters, trend-setters/opinion leaders, Jet setters, media stars and fashion professionals

FASHION CHANNEL VIEWERS

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•  more affluent, older and are more educated than MTV viewers

•  younger than CNN viewers but fall into a similarly high income bracket

•  younger than viewers from sport channels but have a higher disposable income

high

low

young old

inco

me

age

CNN

sports cable

free TV MTV

TARGET AUDIENCE

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CONTACT

Ikon Media Pte Ltd 14 Robinson Road #13-00 Far East Finance Building

Singapore 048545

info@e-modelworld.com www.athenasuperlook.com

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