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Athena Intelligence

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Athena Intelligence, Inc. Internet of Land, Food, Water and Energy www.project-athena.com Proprietary Confidential
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Athena Intelligence, Inc.Internet of Land, Food, Water and Energy

www.project-athena.com

ProprietaryConfidential

ProprietaryConfidential

Evolution of Data Intelligence

Information

Knowledge

Wisdom EASY

EFFORT

HARDLand,Food,Water,Energy

Data

Consumer,MarketData

State of the market: The Data Conundrum

Lotsofinformation

+Disaggregated,Unstructured,Disparate

=Inefficient

DoesnotreplicateDoesnotscale

BigProblem…..

ProprietaryConfidential

Motivating Pressures

Decreasing arable land

Decreasing water security

Wall Street & Consumer Pressure for data reporting

Increasing population

Increasing climatic volatility

ProprietaryConfidential

The Solution: Athena Intelligence

ProprietaryConfidential

Proprietary geo-spatial processes aggregate, transform, and normalize the data making it easy to:-Understand

-Analyze-Collaborate

Basically making it easy to extract the inherent value currently trapped due to data’s inefficiencies.

Market

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Food Production, Processing, Manufacturing

Inflection point within ~$1+ Trillion Domestic Industry• Approximately 200,000 prospect organizations• 1 billion acres• Food & Bev Manufacturing - $875 billion• Crop Production - $390 billion

TAM: ERP & Risk Management solutions typically 1% to 3% of Market Value = ~$1 Billion Market Opportunity

Processors ProducersTrade Groups Research & Conservation

Data Services

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Annual pricing based on geographical scale

$5K - $20K Base$5K - $50K Adv Srvcs

Data services fees with tiered pricing structure

$.25 - $1 per acre

Revenue Model

Value Proposition

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Ease of data collection

Data in = value out

Ability to collaborate with suppliers to drive efficiency, profitability

Gain competitive advantage

Normalize data across industry

Re-evaluating supplychains can create:

5-20%revenue increase

15-30%brand value increase

9-16%supply chain cost reduction

13-22%carbon gas reduction

source:WorldEconomicForum

http://www3.weforum.org/docs/WEFUSA_BeyondSupplyChains_Report2015.pdf

Cast Study: Campbell’s Soup

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Athena Intelligence began working with Campbell’s Soup in December, 2015. In this time, Campbell’s have used data aggregation and analysis to better understand their CA based tomato supply chain and to efficiently report back to their suppliers.In March 2017, Campbell’s soup approved the purchase of Athena Intelligence Advanced Data Analytics to identify quality, cost, and risk management opportunities using geographic location, sustainable agriculture practices and quality measurement systems recorded in the Athena Intelligence System. This development of advanced data processing tools will enable Campbell’s to correlate desirable supply characteristics with specific agriculture production practices and guide strategic supply engagement decision making.

Motivating Pressures

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Future: Funding and Build-OutAthena Intelligence is a Sacramento based company that has been bootstrapped since 2015. Additional fundraising of up to $500,000 will allow us to finalize our user interface, create additional automation, and develop outreach and marketing systemsAlong with this funding, we are looking to grow our team. These positions include a CTO, Data Scientist, and a Front End Developer

Team Athena Intelligence

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David SypnieskiFounder, CEOSerial Entrepreneur Start-up & Leadership ExperienceIndustry thought leader & innovator

Tawny SnyderCo-Founder, COOStart-up ExperienceProduct Development & Management

Kevin Day, TechnologyGeo-spatial db & web engineer,Geo-technical modeling Project & Team Management

Seana Day Hull, AdvisorInvestment Banking, M&A, Capital Formation

Bill Mitchell, AdvisorSr Director Business Development World Wide Public Sector, Microsoft.

Contact Information

ProprietaryConfidential

David SypnieskiFounder, CEO(916) 599-9598

[email protected] Intelligence, Incwww.project-athena.com

Athena Intelligence, Inc.• Internet of Land, Food, Water and Energy

Data Conundrum - Replicated

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THEFOODSYSTEM

ENERGYPRODUCTION INVESTMENT/INSURANCE

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ß Analysis pages make dataaccessible and coherent

Reporting data back to stake-holders drives collaboration à

The Solution: Athena Intelligence

Jul-Nov

Dec

June

2016

2015

Sept

Form corporation, collaborate with market, and build V1

Release V1, close 3-yr deal with Campbell s Soup

Campbell Soup using product and distributing to CA tomato supply chain

Continual Execution

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Revenue

Revenue

April

CAWaterData.org

RevenueRevenue

Oct

Technology

Technology/Collaborations

Mar Advanced analytics purchase on top of base subscription

2017

Revenue

Foundation

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INVENTORIES

Stations:USGS,CDEC,CIMIS,DWR,CASGEM

Lakes&Rivers:USBR,USGS,CalDept FishGame

HydrologicUnits(4,8):USGS,USBR

Districts&Basins:DWR,State,Fed,Private,B118

PartiallistingofAthen’s datainventory

Product enables collaboration that drives adoption

Leverages the viral nature of ag market

Movement of product through market

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Competitive landscape

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Market-side solutions

Farm management & data

Traceability & food safety

Environmental sustainability

AthenaIntelligence


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