AT&T’s Mobile Developer Community: Social, Personalized, and Built for Scale

Post on 13-Dec-2014

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The largest and most successful online communities, websites and applications on the internet today are social, personalized, and require large-scale content and user data management. To create a highly engaged community and resource center for its mobile developers, AT&T is turning to Crafter and MongoDB for the implementation of its next generation mobile developer community. This presentations discusses AT&T's journey in achieving an engaging community site for its Developer Program.

transcript

AT&T’s Mobile Developer Community

AT&T’s Mobile Developer Community: Social, Personalized, and Built for Scale

September 11, 2014

Robert Gardunia Sr. Application Dev AT&T

Chris Bartsch Lead Principal Technical Architect AT&T

AT&T’s Mobile Developer Community

Your World Delivered.

2

AT&T’s Mobile Developer Community 3

Network of Possibilities

AT&T’s Mobile Developer Community 4

AT&T Developer Program

AT&T’s Mobile Developer Community 5

Content equals Community

AT&T’s Mobile Developer Community 6

Fragmentation over Time

AT&T’s Mobile Developer Community 7

A Sea of Trees

AT&T’s Mobile Developer Community

5

8

Chip Away the Stone? Or…

AT&T’s Mobile Developer Community 9

…Switch Gears

AT&T’s Mobile Developer Community

5

10

Countdown to Summit

AT&T’s Mobile Developer Community 11

So now what?

AT&T’s Mobile Developer Community 12

Traditional Community

AT&T’s Mobile Developer Community 13

Content vs. Community

blogs/ forums

authors

users

cont

ent

AT&T’s Mobile Developer Community 14

Same Dog, New Tricks!

AT&T’s Mobile Developer Community 15

Everything is Content is Everything

universal content

authors users

AT&T’s Mobile Developer Community 16

Keeping it Real

AT&T’s Mobile Developer Community 17

Increase the Opportunity to Engage!

AT&T’s Mobile Developer Community 18

Tagging

AT&T’s Mobile Developer Community 19

Meta to Many

ratings for

ums

universal content

metadata

AT&T’s Mobile Developer Community 20

Pilot!

AT&T’s Mobile Developer Community 21

Crafter Social

AT&T’s Mobile Developer Community 22

An Example: FAQ’s & Forums

AT&T’s Mobile Developer Community 23

Connecting FAQ’s & Forums

AT&T’s Mobile Developer Community 24

Tying things Together

COMMENT 2

COMMENT 1

AT&T’s Mobile Developer Community 25

Another Look

Question

Base Answer

Comment 1

Comment 2

Comment 3

Comment 4

tags

tags

tags

tags

Question

Base Answer tags

Basic FAQ

+

AT&T’s Mobile Developer Community 26

Another Look

Topic

Reply 4 (best answer based on rating)

Base Answer

Reply 1

Reply 2

Reply 3

tags

tags

tags

tags

tags

tags

Related Item 1

Related Item 2

Related Item 3

Related Item 4

tags

Dynamic Forum

AT&T’s Mobile Developer Community 27

Building on Crafter Social Model

AT&T’s Mobile Developer Community 28

Crafter Social Model

AT&T’s Mobile Developer Community 29

And Now, with Tags!

AT&T’s Mobile Developer Community 30

Flexible!

AT&T’s Mobile Developer Community 31

Improved User Experiences

AT&T’s Mobile Developer Community 32

More Authoring Control Over UX

AT&T’s Mobile Developer Community 33

With Much More Engagement and Reuse

AT&T’s Mobile Developer Community

Questions and Answers

34

AT&T’s Mobile Developer Community

Contact

35

Robert Gardunia Senior Application Developer AT&T

Chris Bartsch Lead Principal Technical Architect AT&T

cb1118@att.com

rg458h@att.com