Audience Research Analysis

How much do you physically spend on music a month?

Nothing

£1-£3

£3-£5

£5-£7

£7-£10

£10 plus

This chart shows that my target audience do not normally spend money on physically buying music. However if they do spend money they are usually spending quite a lot of money on it.

how much do you spend on downloading music a month?

Nothing

£1-£3

£3-£5

£5-£7

£7-£10

£10 plus

My target audience are not buying the majority of the music by downloading either. If they are spending money they are not paying a lot for it.

How do you access new music

band home page website

youtube

search engines

magazines

television

college

My target audience access new music mostly by using youtube or watching television.

Do you illegally download music?

yes

no

Most of my target audience illegally download their music.

Where people live stream:

1. vikki's sexy ones.. I dont even get this question2. Youtube3. I don't...4. last fm5. www.grooveshark.com6. hypem.com7. i dont8. none .9. spotify10. spotify

Looking at the interesting results produced from this question my target audience don't really live stream their music. The most popular site appears to be Spotify.

Where do you watch music videos?

online

television

portable music devices: MP3, MP4 ipod etc

mobile phone

My target audience generally watch their music video's online.

Music Channel's people watch:

1. mtv, tmf, 4music2. kerrang3. any4. top of the pop 2 ;) Old schoooool5. 4Music, Starz, MTV...6. mtv7. MTV, Clubland, TMF8. hit40uk9. none10. TMF11. E4 Music, TMF12. :(13. mtv14. tmf15. chart show16. none17. none18. Sky music channels

Looking at these results my target audience do watch music channels. The most popular appears to be TMF, this is probably because it is available on free view.

Gigs that people go to:

1. arctic monkeys, local gigs2. relentless kerrang tour3. lots of gigs, and lattipie4. V Festival.5. not often...6. no7. small once a month8. No9. :)10. 0211. yeah, norwich arts centre or the B212. no13. yes; random bands14. no15. UEA

My target audience do attend gigs, and it appears to be a variety of different bands. Probably gigs that include a large selection of bands all in one.

Do you find Digi-packs to be of value?

Yes

No

My target audience do not regard digi-packs as important to them.

Do you think band websites are important?

Yes

No

My target audience do not generally see band websites as important, however more important than digi-packs

Looking at my results I have found that my target audience do not pay for their music, they illegally download. I also found that the internet is important in accessing music for my target audience, and that free is best as the most popular music channel is a free-view channel.I also found that Digi-packs are not essential to my target audience however band websites are more important, supporting my theory on the importance of online access.