AUIDF Briefing

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AUIDF Briefing. Alan Olsen www.spre.com.au 14 March 2012. AUIDF Benchmarking. 2011 in 2012. Timetable/Deadlines. One university declined Real, final deadline Friday 9 March Wednesday 14 March 6 of 37 outstanding Friday 16 March???. Staffing of Mobility. - PowerPoint PPT Presentation

transcript

AUIDF Briefing

Alan Olsenwww.spre.com.au

14 March 2012

AUIDF Benchmarking

2011 in 2012

Timetable/Deadlines

• One university declined

• Real, final deadline Friday 9 March

• Wednesday 14 March 6 of 37 outstanding

• Friday 16 March???

Staffing of Mobility

• Keep in benchmarking (not mobility) alongside staffing of marketing, enquiries, admissions, compliance, student services

• Second question on all types

Applicants and Applications

• Benchmarking is of applicants

• But a lot of multiple applications

• Whip around of universities on applications to applicants?

• Overall ratio, median, your university

International Data Collection Project

INTERNATIONAL DATA COLLECTION PROJECT

Collections 1 and 22011

Australia 2011

Period 11 January to

31 March 2011

Australia 2011

Period 11 January to

31 March 2011

Australia 2011

Period 11 January to

31 March 2011

SOURCE REGIONS

Collections 1 and 22011

Source Regions

Period 11 January to

31 March 2011

Source Regions

Period 21 April to

31 August 2011

Source Regions

Period 11 January to

31 March 2011

Source Regions

Period 21 April to

31 August 2011

TOP SOURCE COUNTRIES

OnshoreCollections 1 and 2

2011

Top Source CountriesOnshore Commencements –

Period 1• 1 China 20,357• 2 Malaysia 3,867• 3 US 3,663• 4 Vietnam 2,313• 5 Singapore 2,241• 6 India 2,230• 7 Hong Kong 2,140• 8 Korea (South)2,006• 9 Indonesia 1,887• 10 Canada 1,453• 11 Saudi Arabia 1,338• 12 Germany 1,106• 13 Nepal 976• 14 Thailand 801• 15 Taiwan 722

Top Source CountriesOnshore Commencements –

Period 2• 1 China 13,871• 2 US 2,270• 3 India 1,934• 4 Vietnam 1,542• 5 Malaysia 1,402• 6 Singapore 1,288• 7 Indonesia 1,247• 8 Germany 1,014• 9 Korea (South)982• 10 Hong Kong 975• 11 Saudi Arabia 875• 12 Norway 867• 13 Nepal 784• 14 UK 636• 15 Thailand 610

Top Source CountriesOnshore Commencements

Period 1 and 2• 1 China 34,228• 2 US 5,933• 3 Malaysia 5,269• 4 India 4,164• 5 Vietnam 3,855• 6 Singapore 3,529• 7 Indonesia 3,134• 8 Hong Kong 3,115• 9 Korea (South)2,988• 10 Saudi Arabia 2,213• 11 Germany 2,120• 12 Nepal 1,760• 13 Norway 1,533• 14 Thailand 1,411• 15 UK 1,276

Commencements

• Beginning with our reporting of the third collection for 2011, we will provide year to date data on commencements

Timing

• Still waiting for 12 of 18 universities who will report third collection

• Census date 31 March, we expect these 12 returns in April, we will report in April

• Confirms decision on three collections, otherwise we are waiting until April 2012 for August 2011 figures

Data Collection Melbourne Proposal

• Paper from Melbourne

• “massive request to restructure a project that we are all still coming to terms with”

Proposals

• Provide the entire XL spreadsheet of data from all universities, de-identified

• Split commencements and enrolments by level

• Include all source countries• Individual reports for universities

should be done away with

Mobility 2011 in 2012

Mobility 2011 in 2012

• Questionnaire 7 June

• Deadline Friday 27 July

• Real, final deadline Friday 3 August

• Reports 31 August

Mobility Issues

• Funding options

• Funding used

• EU

• Socio-economic

Mobility Funding Options

• University funding• Australian government program• Access to OS HELP

• Private funding: From private organisations or foundations in Australia, excluding self- funding

• Funds from overseas government or foundation

Mobility Funding Options

• Across 37 universities in 2010, 61% of international study experiences had funding support from the university, and 21% accessed OS HELP

Mobility Funding Options

University Funds (only)OS HELP (only)Australian government program (only)Combination of University Funds and OS HELPCombination of University Funds and Australian government programCombination of OS HELP and Australian government programThree way combination of University Funds and OS HELP and Australian government program

Mobility Funding Options

Private funds (only)Combination of private funds and university fundsCombination of private funds and OS HELPThree way combination of private funds and university funds and OS HELPFunds from Overseas Government or Foundation (only)Combination of funds from Overseas Government or Foundation and OS HELPOther combinations (please specify)

Mobility Funding Used

• Consistently ask how much funding was used in 2011 (instead of sometimes asking how much funding was available)

European Union

• Creating an EU sub-total within Europe

• We have at our fingertips the number of Australian students who undertake international study experiences in EU nations

• For Australia/EU dialogues

Socio-economic StatusInternational Study Experience and Socio-Economic Status

Number of Students Percentage Decile 10 573 18% Decile 9 521 16% Decile 8 373 11% Decile 7 413 13% Decile 6 257 8% Decile 5 239 7% Decile 4 230 7% Decile 3 234 7% Decile 2 236 7% Decile 1 186 6% Total 3,262 100%

Socio-economic Status

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Decile 10 Decile 9 Decile 8 Decile 7 Decile 6 Decile 5 Decile 4 Decile 3 Decile 2 Decile 1

Socio-economic Status

• In twelve universities, one third of students undertaking international study experiences were from the bottom 50% of postcodes 

• Across 37 universities, 61% of international study experiences had funding support from the university, and 21% accessed OS HELP

AEI Requests

• No data on outbound mobility

• Evans: “the preference for Australian students has been to go to Europe and the Americas”

AEI Requests

• In 2010, Asia was the second most popular destination after Europe, ahead of the Americas

• 37.4% to Europe: 8.1% to UK• 31.8% to Asia: 9.8% to China,

3.8% to Japan, 3.0% to Malaysia and 2.8% to India

• 24.3% to Americas: 15.8% to US

AEI Requests

• Historical mobility figures

• Suggestion to include data by type of experience and field of study for US and China

• Request for more info on scholarships

Current Practice

• AIEC presentation in October

• Directors agree to release

• Absolute rule that nobody sees any individual institutions responses

Historical Mobility Figures

• Aggregate data from 2007, 2009, 2010 to AEI, if Directors agree

• Nobody sees any individual institutions’ responses

US and China

• Country level views of Table 3 for two exemplar countries (US and China)

• Analysis by field of education and type of international study experience

• Currently one global analysis, request for US and China in addition to global

Scholarships

• Agenda for 2013

Fee

• AEI/AUIDF fee relationship

• Something that is free has no value

Modelling

Higher Education Enrolments

• 2011: 242,351 (up 0.068%)

• 2010: 242,186

• 2009: 225,719

Higher Education Commencements

• 2011: 96,526 (down 4.6%, including down 2.5% in 1/2011 and down 7.9% in 2/2011)

• 2010: 101,167

• 2009: 101,294

Modelling: Higher Education

• Assumption: commencements in 2012 will be 20% lower than in 2011

• Growth 5% per year from 2013• Everything else is a model of

international commencements and enrolments

Modelling: Higher Education

• 2011 is like 2010

• 2012 looks like 2009

• Bottom out in 2013, looks like 2008

• Slow recovery to 2011 level by 2018

Modelling: Higher Education

-

50,000

100,000

150,000

200,000

250,000

300,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

20%

Modelling: Higher Education

• Can we keep drops in commencements in 2012 to -10%?

• Commencements in 2012 10% lower than in 2011

• Growth 5% per year from 2013• 2012 looks like 2009• Bottom in 2013, looks like 2009• Recovery to 2011 level by 2015

Modelling: Higher Education

-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

20%

10%

Modelling Higher Education

• Following Knight, can we keep commencements in 1/2012 to -10%, commencements in 2/2012 flat?

• Commencements in 1/2012 10% lower than in 1/2011, in 2/2012 flat

• Growth 5% per year from 2013• 2012 looks better than 2009• Bottom 2013, looks better than 2009• Recovery to 2011 level by 2014

Modelling Higher Education

-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

20%

10%

10%, 0%

International and Domestic Student

Recruitment

2010

• In 37 of the 38 Australian universities, international student marketing located in International Office

• In 32 of 38, international student enquiries in International Office

• In 32 of 38, international student admissions in International Office

Four Reasons

• Expertise

• Compliance

• Relationships

• Culture

Expertise

• The people who recruit international students in Australian universities need expertise in overseas markets, in overseas education systems and in overseas qualifications

• Irrelevant to people who recruit local students

• cf brand, image, logo

Compliance

• Compliance, including compliance by recruitment staff, compliance by agents and compliance of all recruitment materials used for promotion of courses to prospective international students.

• Irrelevant to people who recruit local students

• cf brand, image, logo

Relationships

• 62% of commencing international students at 26 universities in Australia came to those universities through agents and another 16% came through pathways, with just 22% coming to the universities directly

• Relationships with intermediaries including agents, pathways providers and twinning partners

Culture

• While local student recruitment essentially works around closing dates, with applicants in clusters, international student recruitment is based on continuous, quick turnaround.

• cf Platoons

Banking/Insurance

• x% of revenue from insurance

• Bank branches

• Mainstream banking product?

• A few insurance gurus?

AUIDF Briefing

Alan Olsenwww.spre.com.au

14 March 2012