Authentic Communication w/ CustomersMatt Haughey | Bizjam Seattle 2008

What do you mean by “authentic”?

Everyone wants the same thing.

Increased Visibility

Demonstrate their expertise/uniqueness

Increase sales

How do you get there?

How do you get there?

How do you get there?

Little to no SEO tricks

Don’t join 1,000 social networks to pimp

your business

Spam → Blog Comment Spam → PR

spam → ?

Don’t be the annoying person at the party

Authentic communication is taking the long-term view

The payoff is huge

Why aim for honesty?

Trickery will get you nowhere

SEO tricks: short lived and short sighted

SEO: 5% best practices95% bull

Why create a site for robots instead of humans?

Even if you get ranked highly, what will visitors see on your site?

Even if you get ranked highly, what will visitors see on your site?

Technology changes (expensively so)

Bad reputations are earned faster than good ones

Don’t overdo it

How do you actually do it?

Try out social media apps until you find the

right one for you.

Incorporate it into your daily life

Don’t force yourself to do it

Cover topics in the daily running of your business

Time spent doing research = new posts

Exciting plans up ahead? Blog about it!

Questions from customers

Some examples

Conclusions

Pick out a tool that works for you

Make it part of your daily routine

Use it to communicate openly and honestly

Connect with customers

Enjoy.

Thanks.Questions?