Are You Chatting???Are You Chatting???Chat your Way to Automotive Sales

The ShiftThe Shift

Informational to Conversational

Why Chat?Why Chat?

Solved a Problem

12,000 Unique Visitors

300 Leads

11,700 Missed Opportunities

AgendaAgenda

Connecting with Site Visitors

Modifying your Sales System

Increase your Site Conversion

Connecting With Site Connecting With Site VisitorsVisitors

Connecting With Site Connecting With Site VisitorsVisitors

Proactive Engagement

Passive Engagement

Connecting With Site Connecting With Site VisitorsVisitors

Right Messaging Right Time

Connecting With Site Connecting With Site VisitorsVisitors

5 Second Rule

Connecting With Site Connecting With Site VisitorsVisitors

I don’t mean to interrupt

Would you like assistance with that

We have additional information on that vehicle if you would like it

Are you looking for new or pre-owned?

Connecting With Site Connecting With Site VisitorsVisitors

Imbedding the Keywords into the Offer

Only Way to Establish SEM ROI

Connecting With Site Connecting With Site VisitorsVisitors

High Probability Pages

Alert System

Connecting With Site Connecting With Site VisitorsVisitors

Fixing Holes in Your Site Process

Modify Your Sales SystemModify Your Sales System

Modify Your Sales SystemModify Your Sales System

Dedicated Staff

100 Words Per Minute

Modify Your Sales SystemModify Your Sales System

Steering the conversation

Two Option Sales Approach

Modify Your Sales SystemModify Your Sales System

Transition from Chat to Phone

Increase Your Site Increase Your Site ConversionConversion

Increase Your Site Increase Your Site ConversionConversion

Repeat Site Visitors

Trend Spotting with Chat

Chat to Sales Metrics

Four Step Conversion Four Step Conversion ProcessProcess

Establish Rapport

Steer the Conversation

Give options

Provide Information

Management OversightManagement Oversight

Chat Reviews

Process Improvements

Real-Time Chat Monitoring with Whisper

Conversational Adjustment

Repeat Site VisitorsRepeat Site Visitors

Relational Management

Trend Spotting in Chat Trend Spotting in Chat SessionsSessions

Keywords

Click Paths

Chat to Sales MetricsChat to Sales Metrics

3-4% Website Visitors Engage in a Conversation

75%-90% 3 Point Data Capture Full Name Email Phone

Extended Data Product of Interest Trade Information

Processing DataProcessing Data

Real Time Data Capture

Process and Act

Prospect Next StepProspect Next Step

Chat to Email

Chat to Phone

Chat to Appointment

Service / PartsService / Parts

Book Service Online

Provide Service / Parts Information

Improved CSI

Typical Dealership Typical Dealership BreakdownBreakdown

3000 Unique Visitors

30-50 Leads Per Month

2950 Anonymous Opportunities

85-115 Chat Per Month 3%-4%

72-96 Additional Leads 80%

The FutureThe Future

Mobile Phone Chat

The FutureThe Future

Extended Data Lead Scoring FICO Scores

The FutureThe Future

Combining Chat with Video

DMS IntegrationDMS Integration

Real Time One to One Experience

Advanced ROI Reporting

QuestionQuestion

Todd Smith

todd@activEngage.com