Post on 12-Jul-2020
transcript
$1.43
$0.62
$2.46
$0.58
$3.33
$0.79
$6.40
$0.81
$2.78
$1.49
$1.16
$0.45
$2.40
$0.47
$2.04
$0.78
$3.44
$0.86
$2.62
$0.63
$2.94
$0.60
$2.56
$0.54
$6.75
$0.72
$2.37
$0.75
$3.80
$0.51
$1.53
$0.44
The average cost per click (CPC) in AdWords across all industriesis $2.69 on the search network and $0.63 on the display network.
AVERAGE COST PER ACTION
AVERAGE CONVERSION RATE
AVERAGE CLICK THROUGH RATE
AVERAGE COST PER CLICK
The average click-through rate (CTR) in AdWords across all industriesis 3.17% on the search network and 0.46% on the display network.
The average conversion rate in AdWords across all industries is3.75% on the search network and 0.77% on the display network.
The average cost per action (CPA) in AdWords across all industries is$48.96 on the search network and $75.51 on the display network.
1.96%
2.58%
5.00%
2.75%
1.91%
3.39%
3.97%
7.19%
2.51% 2.58%
6.98%
2.55% 2.57%
1.00%0.80%
0.98%
3.34%
0.59% 0.50%
1.28%
0.82%0.88%
1.84%
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96.55
33.52
116.13
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3.71
1.08
2.09
0.39
4.68
6.03%
1.19%
5.10%
1.19%
3.36% 3.37%
0.94%0.80%
2.47%2.92%
3.55%
2.41
0.46
2.41
0.51
6.05
0.72
2.69
0.51
2.42
0.59
2.44
0.49
3.04%
6.64%
9.64%
2.81%
5.13%
1.57%
2.70%
0.43%
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$0
1%
2%
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0%
1.00%
0.75%
0.50%
0.25%
0%
1%
2%
3%
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5%
6%
0%
2.0%
1.5%
1.0%
0.5%
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7%
8%
2.5%
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ADVOCACY AUTO B2B CONSUMER SERVICES DATING & PERSONALS E-COMMERCE EDUCATION EMPLOYMENT SERVICESFINANCE & INSURANCE HEALTH & MEDICAL HOME GOODS INDUSTRIAL SERVICES LEGAL REAL ESTATE TECHNOLOGY TRAVEL & HOSPITALITY
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ADVOCACY AUTO B2B CONSUMER SERVICES DATING & PERSONALS E-COMMERCE EDUCATION EMPLOYMENT SERVICESFINANCE & INSURANCE HEALTH & MEDICAL HOME GOODS INDUSTRIAL SERVICES LEGAL REAL ESTATE TECHNOLOGY TRAVEL & HOSPITALITY
ADVOCACY AUTO B2B CONSUMER SERVICES DATING & PERSONALS E-COMMERCE EDUCATION EMPLOYMENT SERVICESFINANCE & INSURANCE HEALTH & MEDICAL HOME GOODS INDUSTRIAL SERVICES LEGAL REAL ESTATE TECHNOLOGY TRAVEL & HOSPITALITY
ADVOCACY AUTO B2B CONSUMER SERVICES DATING & PERSONALS E-COMMERCE EDUCATION EMPLOYMENT SERVICESFINANCE & INSURANCE HEALTH & MEDICAL HOME GOODS INDUSTRIAL SERVICES LEGAL REAL ESTATE TECHNOLOGY TRAVEL & HOSPITALITY
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