1
$1.43 $0.62 $2.46 $0.58 $3.33 $0.79 $6.40 $0.81 $2.78 $1.49 $1.16 $0.45 $2.40 $0.47 $2.04 $0.78 $3.44 $0.86 $2.62 $0.63 $2.94 $0.60 $2.56 $0.54 $6.75 $0.72 $2.37 $0.75 $3.80 $0.51 $1.53 $0.44 The average cost per click (CPC) in AdWords across all industries is $2.69 on the search network and $0.63 on the display network. AVERAGE COST PER ACTION AVERAGE CONVERSION RATE AVERAGE CLICK THROUGH RATE AVERAGE COST PER CLICK The average click-through rate (CTR) in AdWords across all industries is 3.17% on the search network and 0.46% on the display network. The average conversion rate in AdWords across all industries is 3.75% on the search network and 0.77% on the display network. The average cost per action (CPA) in AdWords across all industries is $48.96 on the search network and $75.51 on the display network. 1.96% 2.58% 5.00% 2.75% 1.91% 3.39% 3.97% 7.19% 2.51% 2.58% 6.98% 2.55% 2.57% 1.00% 0.80% 0.98% 3.34% 0.59% 0.50% 1.28% 0.82% 0.88% 1.84% 0.86% 0.51% 96.55 33.52 116.13 90.70 76.76 45.27 72.70 48.04 81.93 78.09 87.13 79.28 86.02 116.61 133.52 44.73 70.69 23.68 130.30 60.48 60.23 65.80 143.36 59.47 56.76 72.58 116.17 51.58 39.52 74.79 103.60 99.13 4.41 0.59 4.00 0.60 3.78 0.53 2.91 0.52 3.27 0.59 2.61 0.50 2.93 0.59 3.71 1.08 2.09 0.39 4.68 6.03% 1.19% 5.10% 1.19% 3.36% 3.37% 0.94% 0.80% 2.47% 2.92% 3.55% 2.41 0.46 2.41 0.51 6.05 0.72 2.69 0.51 2.42 0.59 2.44 0.49 3.04% 6.64% 9.64% 2.81% 5.13% 1.57% 2.70% 0.43% $1 $2 $3 $4 $5 $6 $0 $2.00 $1.50 $1.00 $0.50 $0 1% 2% 3% 4% 0% 1.00% 0.75% 0.50% 0.25% 0% 1% 2% 3% 4% 5% 6% 0% 2.0% 1.5% 1.0% 0.5% 0% 7% 8% 2.5% $25 $50 $75 $100 $125 $150 $0 $0 $150 $125 $100 $75 $50 $25 ADVOCACY AUTO B2B CONSUMER SERVICES DATING & PERSONALS E-COMMERCE EDUCATION EMPLOYMENT SERVICES FINANCE & INSURANCE HEALTH & MEDICAL HOME GOODS INDUSTRIAL SERVICES LEGAL REAL ESTATE TECHNOLOGY TRAVEL & HOSPITALITY SEARCH ADVOCACY AUTO B2B CONSUMER SERVICES DATING & PERSONALS E-COMMERCE EDUCATION EMPLOYMENT SERVICES FINANCE & INSURANCE HEALTH & MEDICAL HOME GOODS INDUSTRIAL SERVICES LEGAL REAL ESTATE TECHNOLOGY TRAVEL & HOSPITALITY ADVOCACY AUTO B2B CONSUMER SERVICES DATING & PERSONALS E-COMMERCE EDUCATION EMPLOYMENT SERVICES FINANCE & INSURANCE HEALTH & MEDICAL HOME GOODS INDUSTRIAL SERVICES LEGAL REAL ESTATE TECHNOLOGY TRAVEL & HOSPITALITY ADVOCACY AUTO B2B CONSUMER SERVICES DATING & PERSONALS E-COMMERCE EDUCATION EMPLOYMENT SERVICES FINANCE & INSURANCE HEALTH & MEDICAL HOME GOODS INDUSTRIAL SERVICES LEGAL REAL ESTATE TECHNOLOGY TRAVEL & HOSPITALITY GOOGLE DISPLAY NETWORK (GDN) 9% 10% 3.0% 3.5% SEARCH GOOGLE DISPLAY NETWORK (GDN) SEARCH GOOGLE DISPLAY NETWORK (GDN) 5% 6% 1.25% $7 $8 7% SEARCH GOOGLE DISPLAY NETWORK (GDN)
