Download - AVERAGE CLICK THROUGH RATE - Amazon Web Services · 2018-04-04 · AVERAGE CLICK THROUGH RATE AVERAGE COST PER CLICK The average click-through rate (CTR) in AdWords across all industries

$1.43

$0.62

$2.46

$0.58

$3.33

$0.79

$6.40

$0.81

$2.78

$1.49

$1.16

$0.45

$2.40

$0.47

$2.04

$0.78

$3.44

$0.86

$2.62

$0.63

$2.94

$0.60

$2.56

$0.54

$6.75

$0.72

$2.37

$0.75

$3.80

$0.51

$1.53

$0.44

The average cost per click (CPC) in AdWords across all industriesis $2.69 on the search network and $0.63 on the display network.

AVERAGE COST PER ACTION

AVERAGE CONVERSION RATE

AVERAGE CLICK THROUGH RATE

AVERAGE COST PER CLICK

The average click-through rate (CTR) in AdWords across all industriesis 3.17% on the search network and 0.46% on the display network.

The average conversion rate in AdWords across all industries is3.75% on the search network and 0.77% on the display network.

The average cost per action (CPA) in AdWords across all industries is$48.96 on the search network and $75.51 on the display network.

1.96%

2.58%

5.00%

2.75%

1.91%

3.39%

3.97%

7.19%

2.51% 2.58%

6.98%

2.55% 2.57%

1.00%0.80%

0.98%

3.34%

0.59% 0.50%

1.28%

0.82%0.88%

1.84%

0.86%

0.51%

96.55

33.52

116.13

90.7076.76

45.27

72.70

48.04

81.93 78.0987.13

79.2886.02

116.61

133.52

44.73

70.69

23.68

130.30

60.48 60.23 65.80

143.36

59.47 56.7672.58

116.17

51.5839.52

74.79

103.60 99.13

4.41

0.59

4.00

0.60

3.78

0.53

2.91

0.52

3.27

0.59

2.61

0.50

2.93

0.59

3.71

1.08

2.09

0.39

4.68

6.03%

1.19%

5.10%

1.19%

3.36% 3.37%

0.94%0.80%

2.47%2.92%

3.55%

2.41

0.46

2.41

0.51

6.05

0.72

2.69

0.51

2.42

0.59

2.44

0.49

3.04%

6.64%

9.64%

2.81%

5.13%

1.57%

2.70%

0.43%

$1

$2

$3

$4

$5

$6

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$2.00

$1.50

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4%

0%

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0.75%

0.50%

0.25%

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3%

4%

5%

6%

0%

2.0%

1.5%

1.0%

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7%

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2.5%

$25

$50

$75

$100

$125

$150

$0

$0

$150

$125

$100

$75

$50

$25

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