Post on 26-Jun-2015
description
transcript
Agenda
09:00 - 09:35 Empowering Digital Marketing
09:35 - 09:55 AKQA – Customer Success Story
09:55 - 10:30 Unlocking the power of Amazon Web Services
10:30 - 10:40 Wrap up
10:40 - 11:30 Networking
Empowering Digital Marketing with the AWS Cloud
Agenda
AWS Background
Six Key Benefits of Amazon Cloud
Overview of Amazon Cloud Services
Customer Success Stories
Empowering Digital Marketing with the AWS Cloud
Consumer
Business
Tens of millions of
active customer
accounts
Eight countries:
US, UK, Germany,
Japan, France,
Canada, China, Italy
Seller
Business
Sell on Amazon
websites
Use Amazon
technology for your
own retail website
Leverage Amazon’s
massive fulfillment
center network
IT Infrastructure
Business
Cloud computing
infrastructure for
hosting web-scale
solutions
Hundreds of
thousands of
registered
customers in over
190 countries
Deep experience in
building and
operating global web
scale systems
About Amazon
Web Services
?
…get into cloud computing?
How did Amazon…
• $5.2B retail business
• 7,800 employees
• A whole lot of servers
Every day, AWS adds enough
server capacity to power that
whole $5B enterprise
Growth
On demand Pay as you go
Uniform Available
Utility Computing
On demand Pay as you go
Uniform Available
Utility Computing
No Capex, pay for what you use
Go Global in Minutes
Low Total Cost of Ownership
Easily Scale Up and Down
Improve Agility & Time-to-Market Low Cost
Deploy
Cloud Computing Benefits
On-Premises
$0 to get started
Pay as you go
No capex, pay for what you use
Orange Digital uses AWS for dynamic webapps
Web traffic reaches
4 Billion requests
per month
Legacy architecture
was over-provisioned
90% of the time
Infrastructure team
went from 9 to 4
Customer Success
Scale allows us to constantly
reduce our costs
We are comfortable running a high
volume, low margin business
We pass the savings along to
our customers in the form of
low prices
Low Cost
Samsung Improved their Product Experience with AWS
Saved $34 Million 85% savings versus
traditional hosting
Customer Success
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions Nearly $0
Improve Agility and Time to Market
Shell uses AWS to Develop Software Faster and Cheaper
Remote Team
Core Development Team
Extra Development Resources
Contractor Team
Customer Success
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
Buy and install new hardware
Setup and configure new software
build or upgrade data centers
We take care of it… So you don’t have to …
Low Total Cost of Ownership Deploy
Lionsgate uses AWS To host SharePoint & SAP
Amazon VPC
Avoided data
center build out
Saved $1M
over 3 years
50% lower cost
than hosting options
Customer Success Deploy
Go Global in Minutes
Thomson Reuters uses AWS to distribute content globally
Simon Ball Global Head of Operations, Multimedia Delivery, and Infrastructure
“What can be achieved by using the cloud is far easier than we anticipated. AWS is in a different league in terms of elasticity. Other providers simply weren’t capable of offering the scalability we require.”
Reduced operating
costs by 40%
Customer Success
Self
Hosting
Waste
Customer
Dissatisfaction
Actual demand
Predicted Demand
Rigid Elastic
Actual demand
AWS
Easily Scale Up and Down
Traditional IT
capacity
Elastic capacity
Capacity
Time
Your IT needs
Viral Marketing
Bursty campaign TV Ad driven campaign
On Premise Utilisation
Click Stream Analytics
Elastic capacity
Click Stream Analytics
WASTE
CUSTOMER DISSATISFACTION
Viral Marketing
Bursty campaign TV Ad driven campaign
Elastic capacity
Click Stream Analytics Viral Marketing
Bursty campaign TV Ad driven campaign
Lamborghini uses AWS for Dynamic Webapps
Reduced
infrastructure
costs by 50%
Reduced time to
market to near Zero
Customer Success
Marketing Tool Kit
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
Database Storage Compute
Requirement AWS
Marketing Campaign ✔
Production Website
Dev & Test ✔
Mobile Application ✔
Email Campaign ✔
Line of Business Application ✔
Data Analytics ✔
Backup and DR ✔
Data Centre ✔
✔
9 Regions
25 Availability Zones
Continuous Expansion
AWS Global Infrastructure
Amazon EC2 Auto Scaling Elastic Load Balancing
Actual
EC2
Elastic Virtual servers
in the cloud
Dynamic traffic distribution Automated scaling
of EC2 capacity
Scalable Compute
Amazon VPC: AWS DirectConnect Amazon Route 53
DATA CENTRE A
Private, isolated
section of the AWS
Cloud
Private connectivity
between AWS and your
datacenter
Domain Name System
(DNS) web service.
Secure Hybrid Approach
On-Premises Apps Cloud Apps
DATA CENTRE B
Amazon EBS
EBS
Block storage for use
with Amazon EC2
Amazon S3
Images, Videos, Files
Binaries, Snapshots
Internet scale
storage via API
AWS Storage Gateway
S3,
Glacier
Integrates on-premises
IT and AWS storage
Amazon Glacier
Storage for archiving
and backup
Storage Services
Images, Videos, Files
Binaries, Snapshots
Web Scale Apps Enterprise Storage
Amazon CloudFront Amazon RDS Amazon SES
distribute content
globally
Managed relational
database service
Transaction bulk email
service
DBA
Amazon CloudSearch
Managed search
service
Managed Services
Amazon Elastic
Transcoder
Amazon EMR
(Elastic Map Reduce)
Amazon Redshift AWS Data Pipeline
Hosted Hadoop
framework
Petabyte-scale data
warehouse service
Move data among AWS
services and on-
premises data sources
Big Data Services
Amazon CloudWatch
AWS IAM (Identity
& Access Mgmt)
AWS OpsWorks
AWS CloudFormation
AWS Elastic Beanstalk
Web App
Enterprise
App
Monitor resources Manage users,
groups &
permissions
Dev-Ops framework
for application
lifecycle management
Templates to deploy
& manage
Automate resource
management
Getting started quickly
Drupal Web App
MS SQL
App
Increase Speed to Market
Wordpress
Web App
MS SharePoint
App
IDEA/CUSTOMER
REQUIREMENT
ONE CLICK
DEPLOY RUNNING APPLICATION
STACK
INCREASE REVENUE STREAMS
+ INCREASE AGILITY
Master Account
aws.invoices@agency.com
Cost Attribution
Customer B
customerb@agency.com
User2 Dev2 Admin2 IA
M
Master Account
aws.invoices@agency.com
consolidated billing information
Cost Attribution
Customer B
User2 Dev2 Admin2 IA
M
Tags: Own=Div Proj=P
Tags: Own=Div Proj=Q
Tags: Own=Div Proj=R
Master Account
aws.invoices@agency.com
consolidated billing information Tags: (key-value)
e.g Own=Div Proj=R
Cost Attribution
customerb@agency.com
Operating Co. A
admin@opcoa.com
User1 Dev1 Admin1 IA
M
Tags: Own=OpCo Proj=A
Tags: Own=OpCo Proj=B
Tags: Own=OpCo Proj=C
Customer B
User2 Dev2 Admin2 IA
M
Tags: Own=Div Proj=P
Tags: Own=Div Proj=Q
Tags: Own=Div Proj=R
Business Unit C
admin@busUnitC.com
User3 Dev3 Admin3 IA
M
Tags: Own=BusC Proj=X
Tags: Own=BusC Proj=Y
Tags: Own=BusC Proj=Z
Master Account
aws.invoices@agency.com
consolidated billing information
Cost Attribution
customerb@agency.com
Operating Co. A
admin@opcoa.com
User1 Dev1 Admin1 IA
M
Tags: Own=OpCo Proj=A
Tags: Own=OpCo Proj=B
Tags: Own=OpCo Proj=C
Division B
admin@divisionB.com
User2 Dev2 Admin2 IA
M
Tags: Own=Div Proj=P
Tags: Own=Div Proj=Q
Tags: Own=Div Proj=R
Business Unit C
admin@busUnitC.com
User3 Dev3 Admin3 IA
M
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Tags: Own=BusC Proj=Y
Tags: Own=BusC Proj=Z
Master Account
aws.invoices@agency.com
consolidated billing information
Predictive Cost Modeling
Certifications
Physical Security
Datacenters in nondescript facilities
Physical access strictly controlled
Must pass two-factor authentication at least twice for floor access
Physical access logged and audited
HW, SW, Network
Systematic change management
Phased updates deployment
Safe storage decommission
Automated monitoring and self-audit
Advanced network protection
Security Standards
http://aws.amazon.com/security
Foundation Services
Compute Storage Database Networking
AWS Global Infrastructure Regions
Availability Zones
Edge Locations
Client-side Data Encryption & Data Integrity Authentication
Server-side Encryption (File System and/or Data)
Network Traffic Protection (Encryption/Integrity/Identity)
Platform, Applications, Identity & Access Management
Operating System, Network & Firewall Configuration
Customer Data
Am
azo
n
Shared responsibility
You
Customers around the world
http://aws.amazon.com/solutions/case-studies/
- Jake Morris, Technical Director
“AWS gives our clients fantastic scaling flexibility, allowing us to
support significant variances in traffic that occur during typical
marketing campaigns.”
Empowering Digital Advertising
- John Markham, Technical Director
“Amazon Web Services gives us the agility to respond to business requirements quickly, allowing greater control over capacity, performance and availability than we ever had before. With ease we can now deliver low latent, high available and scalable solutions to our customers in timescales that were previously un-achievable or cost prohibited.”
Empowering Digital Advertising
"As a global business with locations in four continents, we need quick access to local computing power often at seemingly impossibly short notice. AWS EC2 gives us in-day turnaround on that."
- Charles Bell , Chief Architect, HeathWallace JWT
Empowering Digital Advertising
Empowering Digital Advertising
"AWS Cloud's multi data centre hosting allows us to increase resilience for our clients cost-effectively and with minimal maintenance."
- Alec Woolford, Technical Director
“Because of the power and flexibility of AWS it helped us deliver a
500% increase in ad spend ROI to our customer.”
- Mark Taylor, Program Director, Razorfish
Empowering Digital Advertising
Driving Costs Down
Invest in Capital
Invest in Technology
Improve Efficiency
Reduce Prices
Attract More Customers
Gartner “Magic Quadrant for Cloud Infrastructure a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner IAAS Quadrant
Summary
No Capex, pay for what you use
Go Global in Minutes
Low Total Cost of Ownership
Easily Scale Up and Down
Improve Agility & Time-to-Market Low Cost
Deploy
Cloud computing benefits