B2C Design Case

GeestmerlooBack to Nature

Client:Bohemia Personnel:

GeestmerlooMarco de Boer Leo FleuryCarien van Leeuwen

SituationNorth of Alkmaar (NL) a nature park may arise in the near future. Besides many possibilities for recreation, a small part of the  park will be used as natural burial ground. "e initiator of Nature Park Geestmerloo was trying to get a natural cemetery in the North Holland Province for over two years. He’s a strong supporter of natural burial grounds and has explored various ways to realize one. His concern is that the plan might be canceled as soon as a cemetery is  communicated. In association with a local entrepreneur the plan grew to realize the new park.

Target• Position and communicate the nature park in a way that all

stakeholders support the plan.

Target group

• Neighbors and citizens of the larger city of Alkmaar

• People that are interested in natural burial grounds

• Undertakers in the Northern Holland province

Approach"e infinite circle of life and death is already a part of our daily life. With core values like sustainable, open-minded and harmony it makes sense to ‘experience the infinity of life in a natural surrounding.’, Geestmerloo’s brand experience.Lifetime is a natural cycle, we are born, we grow up and die. It can be compared to four seasons of nature; spring, summer, winter and autumn. "e identity should resemble that life circle.

VisualsBack to Nature

Concept images"ree dra#s of ideasFour logo’sCollateralHomepage

ConceptNature = Tree of Life = Infinite

Dra!s!ree directions

Selected logoin four seasons

CollateralLetterhead

CollateralLetterhead detail

CollateralBusiness Card

CollateralLeaflet

CollateralLeaflet

Websitecomes in four flavors

Websitecomes in four flavors

Result"e park has not been developed yet. First goal succeeded: "e local community embraced the plans.

Draw things in perspective.For more information: Marco de Boer marco@bohemiaamsterdam.com

Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands+31 [0]20 42 33 555bohemiaamsterdam.com