Post on 13-May-2015
description
transcript
PewInternet.org
Baby Boomers and Digital Technology
Silver Summit – Washington DC
March 28, 2012
Lee Rainie: Director, Pew Internet Project
Email: Lrainie@pewinternet.org
Generational self-definition
Internet users – 80%
93% 89% 80% 75%
58%
31%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Broadband at home – 64%
74% 75% 65% 60%
45%
21%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Digital devices
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
All online adults (18+)
Cell phone 96% 94% 87% 84% 77% 52% 88%
Desktop computer 55% 67% 62% 61% 48% 29% 57% Laptop computer 70% 63% 58% 49% 32% 14% 56%
iPod or MP3 player 69% 57% 36% 24% 10% 5% 44% Game console 63% 63% 38% 19% 8% 3% 42% e-Book reader 19% 25% 18% 12% 9% 5% 19% Tablet, like iPad 23% 23% 16% 14% 8% 3% 19%
Smartphones – 46%
66% 53%
35% 22% 20% 3%
0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
81% 74%
54% 44%
26%
9% 0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-
65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Wireless connectors – 63%
56%
40%
25%
11% 4%
1%
0%
10%
20%
30%
40%
50%
60%
Millennials (18-34)
GenX (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation (66-
74)
G.I. Generation (75+)
Download apps– 46%
Use social networking sites – 52%
78%
63%
42% 38%
20%
6% 0%
20%
40%
60%
80%
100%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
318.5
197.6 155.7
85.1 78.4 42.0
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation
(75+)
Mean size of SNS network
Internet activities – 1 % of internet users
91 90 89 83 81
89 92
82 85 84
0
20
40
60
80
100
Email Search engines Hobby Maps/Directions Health info
Younger Boomers Older Boomers
Internet activities – 2 % of internet users
71 72 68
65
55 55
62
74 74
61
50 46
0
20
40
60
80
100
DIY info Get news Govt sites Pol news Research jobs Wikipedia
Younger Boomers Older Boomers
81
70 68
55
27
0
10
20
30
40
50
60
70
80
90
Research products Buy goods Travel reservations Banking Auction
% o
f in
tern
et
us
ers
Internet activities – 3 % of internet users
Big changes in messaging environment
• Users are in charge of the media “playlist”
• Attention zones are fracturing
• Influencers are different – “amateur experts”
• Feedback and participation are assumed aspects of “media” encounters
• Transparency is a new marker of trust and trust is eroding in big institutions – including the church and media enterprises
• Social networks are more important than ever
What does this mean? Social networks are more influential - 1
Sentries
What does this mean?
Evaluators
Social networks are more influential - 2
What does this mean?
Audience = New media are the
new neighborhood
Social networks are more influential - 3
Be not afraid
Thank you!