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TOTAL BRAND EXPERIENCEMind over matter
PORTFOLIO 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
We have gained a rich experience while working with various sectors of the market.
Our headquarters is located in Kraków. We worked with brands from Poland and all other the world, for example: Sweden, Norway, Great Britain, Japan and South Korea.
Our main field is branding. We take care of the brand through the whole products lifecycle.
Among the brands we have worked with there are: Wyborowa s.a, Johnson&Johnson, Credit Agricole, The City Council of Kraków, Małopolska IT Park, scn ab Stockholm.
Balsamstudio has been on the market since 2008. From this time we are constantly developing our competencies and expanding our team.
FACTSPortfolio 2011/12
We create a unique brand visual language
We define the brand’s verbal communication
AREAS OF EXPERTISEPortfolio 2011/12
BRAND IDENTITY BRAND CARE
We watch the brand’s dialogue with the environment
We execute complete promotional campaigns
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
We think that design means much more than graphic design. We create a comprehensive and energetic brand experience.
Our two areas of expertise are:
OUR PERSPECTIVEPortfolio 2011/12
Analysis Strategy Implementation
SOCIOLOGYPSYCHOLOGY
ANTROPOLOGY
MARKETINGECONOMICS
PSYCHOLOGYMANAGEMENT
DESIGNARCHITECTURECOPYWRITING
TECHNOLOGIESMANAGEMENT
DESIGN MANAGEMENT
OUR WORK IS A COMPLICATED BUT
METHODICALLY ORDERED PROCESS. WE
COMBINE THE KNOWLEDGE FROM DIFFERENT
BRANDING AREAS.
DESIGN STRATEGY
THE AIM OF THE DESIGN PHASE IS TO
REFLECT THE CLIENT’S BUSINESS OBJECTIVES
IN THE VISUAL MESSAGE.
DESIGN THINKING
WE THINK IN TERMS OF DESIGN, WHICH
MAKES US LOOK MORE BROADLY, SEE MORE,
FIND NEW SOLUTIONS.
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
OUR WORK STYLEPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
DESIGN IS FIRST AND FOREMOST OUR PASSION.
The partnership way of working and continuous exchange of experience provides us with
inspiration. There is a creative climate in our office. This is where brands are born and mature.
BRAND LAUNCHING STRATEGIES
— Brand analysis— Benchmarking and needs audit
DESIGN THINKINGPortfolio 2011/12
BRAND CARE— brand constant care
BRAND IDENTITY— creating a brand
BRAND PROMOTION STRATEGIES
— Brand analysis — Benchmarking and needs audit
PROMOTIONAL MATERIALS
— Brochures and promotional catalogs — Leaflets— Gadgets
PACKAGING DESIGN
— Packaging design— Series packaging design — Label design
VISUAL AND VERBAL IDENTIFICATION
— Brand naming — Copywriting — Logo design — Visual identification systems
— Typography— Brand manuals — Corporate prints (business cards, stationeries, etc.)— Webdesign
— Corporate and consumer press
— Exhibition stands— Folders and catalogs
— Websites— E-mailing
— Annual Reports— Websites— CDs— Multimedia presentations
PROMOTIONAL CAMPAIGNS ATL— Outdoor— Print ads
INTERACTIVE— Landing pages— Websites
BTL — POS materials— Stands, roll-ups, posters
— Positionning— Brand communication strategies
— Image campaign strategy strategies— Sales campaign strategies
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
WHY BALSAMSTUDIO?Portfolio 2011/12
1. THE COMBINATION OF CREATIVE THINKING AND SALES ORIENTATION
2. STRONG RELIANCE IN THE STRATEGY, SO THAT NO PROJECT IS A COINCIDENCE
3. STRONG ROOTS IN THE BRAND DESIGN AREA
1. EXPERIENCE IN COOPERATION WITH CORPORATE CLIENTS 2. PROFESSIONAL PROJECT MANAGEMENT PROCESS
3. COMBINING THE KNOWLEDGE FROM DIFFERENT AREAS OF BRANDING AND DESIGN TRENDS IN THE MARKET
—Intelligent creation
—Knowledge + experience
—Complete brand care
1. BRAND CARE AT EVERY STAGE OF PRODUCT LIFE
2. A COMPLETE VISUAL AND VERBAL COMMUNICATION SERVICE
3.CONSISTENT BRAND COMMUNICATION, BOTH IN TRADITIONAL MEDIA, AS WELL AS OVER THE INTERNET
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
OUR CLIENTSPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
Case Study— NUTRINOVELLE
PORTFOLIO 2011/12
SCOPE
BRAND IDENTITY: · logo design· brand manual· corporate prints· typography
BRAND CARE:· website
CASE STUDYPortfolio 2011/12
CLIENT: Scandinavian Clinical Nutrition / Sverige AB
BRAND: Nutrinovelle
PROJECT: Discover the new beautiful youCorporate identity for Nutrinovelle brand
YEAR:2011
MAIN CHALLENGES
Nutrinovelle is a manufacturer of innovative nutricosmetics. They correspond to the needs of discerning women, aged 30-60, highlighting their beauty and providing valuable nutrients.
While launching the brand on the market we faced the challenge of developing its complex corporate identity. Our task was to expose the functional and emotional benefits of products such as: effectiveness, high quality, harmony with nature and positive attitude to life.
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
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1. TARGET GROUP—Scandinavian women
2. FAHION / BEAUTY magazine
4. Shelf merchandising
3. Product locations
1. Scandinavian DESIGN
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
NUTRINOVELLEDiscover the new beautiful you
Corporate identity
1. NUTRINOVELLE LOGOTYPE
3. Corporate colours
2. Colours inspirations
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
NUTRINOVELLEDiscover the new beautiful you
Corporate identity
1. NUTRINOVELLE LOGOTYPE 2. Corporate Typeface
Our solution
When the brand Nutrinovelle went into our hands, it was devoid of any shape. We were to choose the color, typography and themes, which would represent it in the future among consumers. For this purpose, we reached the graphic solutions, which are characterized by simplicity and are visually attractive at the same time. The minimalist style logo design refers to the premium products. The combination of classic and modern elements in the suggested typeface reflects the timeless nature of the brand. The applied color palette speaks the language of cost-effective but refined elegance that hits the taste of demanding clients. We used the created corporate identity in prints and on the website, creating a uniform and suggestive brand image.
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
NUTRINOVELLEDiscover the new beautiful you
Corporate identity
1. Corporate prints
2. Brand book
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
NUTRINOVELLEDiscover the new beautiful you
Corporate identity
1. Nutrinovelle.com Website
Case Study— NUTRINOVELLE / COLLACEN
PORTFOLIO 2011/12
SCOPE
BRAND IDENTITY: · logo design· packaging design
BRAND CARE:· outdoor (citylights)· posters, roll-up· brochures· leaflets · print ads· gadgets
CLIENT: Scandinavian Clinical Nutrition / Sverige AB
BRAND: Collacen
PROJECT: Through a noble packaging straight to the premium shelf. Collacen product launch
YEAR:2011
MAIN CHALLENGES
Collacen is one of the products of the Nutrinovelle company, for which we have created a comprehensive corporate identity.
While implementing it on the market we were invited to prepare a comprehensive and professional launch in order to rapidly increase sales. Collacen is a high quality anti-aging specimen made for their beauty conscious women aged 30-50. It allows an effective reduction of the skin aging effects, its regeneration and deep hydration. Our task was to communicate clearly the nature and advantages of using the new product.
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1. Retail Store
2. Competition / shelf storefront
4. Model
3. Retail Store
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
NUTRINOVELLE COLLACEN
Corporate identity
1. COLLACEN LOGOTYPE
3. Colour of product
2. Colours inspirations
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
NUTRINOVELLE COLLACEN
Corporate identity
Our solution
We have developed a communication strategy and created a complete visual identity of the launching product — from the logo to the packaging.
We put a strong emphasis on finding the appropriate and distinctive colorist. In addition, we reached the clean, typographic solutions and high-quality photographic material. Professional photos show a natural, feminine beauty, and yet show the effects of the use of Collacen. Other themes emphasize its exclusivity and uniqueness. When designing the packaging we used custom solutions and materials. The paper texture we used, embossings and silver elements add a nobility to the brand and place it on the premium shelf. After finishing the design stage we watched over the production of all materials. The visual identification system we prepared, implies the possibility of further development. Subsequent products will have a distinct color palette and will be combined by a consistent graphical line at the same time.
1. Collacen package
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
1. City Light 2. Roll—up 3. Adv
4. Broschure5. Broschure
NUTRINOVELLE COLLACEN
Corporate identity
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
1. Educational broschure
2. Photo session
NUTRINOVELLE COLLACEN
Corporate identity
Case Study— ABSOLUT
PORTFOLIO 2011/12
SCOPE
BRAND IDENTITY: · copywriting · typography
BRAND CARE:· corporate and consumer press
CASE STUDYPortfolio 2011/12
CLIENT: Wyborowa S.A.
BRAND: Absolut
PROJECT: The Absolut brand in a designer way.Creating the Absolut Guide Magazine – a lifestyle promotional material – one time publishing
YEAR:2011
MAIN CHALLENGES
The Absolut brand has set before us the task of creating a lifestyle promotional material.
The target group are the most creative, yet demanding the representatives of the young generation: the creative and popular personalities in their communities, innovators, artists, trendsetters, opinion leaders, DJs, and the participants of the Projekt Pokolenie. The aim was to strengthen the awareness of the brand and the visibility of its values that connect people with similar tastes and lifestyle.
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
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1. Inspiration
2. LIFESTYLE magazine
3. ABSOLUT
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
ABSOLUTThe Absolut brand in a designer way
Absolut Guide Magazine
1. ABOSULT GUIDE LOGOTYPE
3. Colour of magazine
2. Colours inspirations
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
ABSOLUTThe Absolut brand in a designer way
Absolut Guide Magazine
Our solutionWe created a custom promotional material that encourages to read it not only by its content (reviews of event locations in the country, interviews with artists, news from the net, the first urban game under the auspices of the Absolut brand, etc.), but above all by the form of release. It is distinguished by its large size, newsprint paper and energizing graphics. The youth and energy meet the simplicity and elegance of typography. The free manipulation of photographic material interacts with the strong colorist with a predominance of white, black and gray. The layout combines the allusions to classical presentation of drinks with themes of parties, full of dynamics and fun. It is characterized by freshness and freedom dealing with different, seemingly contradictory media: from minimalism to the collage. All this to hit the taste of the "absolute" people.
1. ABOSULT GUIDE MAGAZINE
One time publishing
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
ABSOLUTThe Absolut brand in a designer way
Absolut Guide Magazine
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
ABSOLUTThe Absolut brand in a designer way
Absolut Guide Magazine
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
ABSOLUTThe Absolut brand in a designer way
Absolut Guide Magazine
Case Study— Drogi Zaufania
PORTFOLIO 2011/12
SCOPE
BRAND IDENTITY: · brand manual· key visual
BRAND CARE:· TV boards· banners· promotional materials (leaflets, posters, books design, maps, invitation)· billboards· advertorials· print ads· gadgets
CASE STUDYPortfolio 2011/12
CLIENT: Sparing Communication Group
BRAND: The Roads of Trust
PROJECT: The design, that stimulates thinkingThe graphic design of The Roads of Trust 2011 campaign
YEAR:2011
MAIN CHALLENGES
The Roads of Trust is an educational campaign conducted for several years by the Sparing Communication agency for the General Directorate for National Roads and Motorways. We were invited to cooperate in its latest edition. The aim of the campaign is to reduce mortality caused by irresponsible behavior of people on the road. Its target group is very broad and almost every Pole is concerned. The project was designed to raise the awareness of the risk of reckless behavior, and motivate to evaluate peoples own conduct. Such defined objectives need to reach not only the rational arguments, but also surprising and emotional impact on the media.
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
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1. Campain heroes
2. Inspirations
3. Typography
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
THE ROADS OF TRUST
Campaign
1. LOGOTYPE
3. Colour of campain
2. Inspirations
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
THE ROADS OF TRUST
Campaign
Our solutionOn the basis of the core strategy prepared by the Sparing Communication Group, we created the graphic concept of The Roads of Trust 2011 campaign. The road reflective vest, by which no driver passes indifferently, served as an inspiration to us. And such was the purpose of our creation: to attract the attention of road users with bright color and cause them to reflect on the message of the campaign. According to the communication assumptions we used documentary materials that show the consequences of irresponsible behavior. We strengthened their power of expression, which made them become even more dramatic, while maintaining the nature of deep authenticity. The campaign has redefined the causes of accidents on the roads and warned against them. Trough the innovative and bold layout, we have shown them from a new perspective and provoked to think about their consequences.
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
THE ROADS OF TRUST
Campaign
2. City Lights
3. Broschure
1. Adv press
4. Flash animation
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
THE ROADS OF TRUST
Campaign
1. Map
1. Billboard
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
THE ROADS OF TRUST
Campaign 1. Educational book
2. Ilustration
CASE STUDYPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
THE ROADS OF TRUST
Campaign 1. Educational book
BRAND IDENTITY
PORTFOLIO 2011/12
Project examples
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
BRAND IDENTITYPortfolio 2011/12
ID:SILVERMEDIA
Client:Silvermedia
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
BRAND IDENTITYPortfolio 2011/12
Client:Indiflex
ID:INDIFLEX
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
BRAND IDENTITYPortfolio 2011/12
Client:Akademia Górniczo Hutnicza
ID:MOSTECH
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
BRAND IDENTITYPortfolio 2011/12
XUAN KONGACADEMY
Client:Xuan Kong Academy
PROMOTIONAL CAMPAIGNS
PORTFOLIO 2011/12
Project examples
PROMOTIONAL CAMPAIGNSPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
KARNET MAGAZYN
Client:Krakowskie Biuro Festiwalowe
4 KRAKOWSKIEFESTIWALE
Client:Krakowskie Biuro Festiwalowe
Stoisko na targi książki w Krakowie
POS MATERIALS
PORTFOLIO 2011/12
Project examples
POS MATERIALSPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
ABSOLUT:PRZYWIESZKI
Klient:Wyborowa S.A.
ABSOLUT:STANDS
Klient:Wyborowa S.A.
POS MATERIALSPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
BUSSINES CREDIT CARD
Client:Credit Agricole
MAILING
Client:Credit Agricole
POS MATERIALSPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
ROLL-UP
Client:Credit Agricole
CHRISTMAS CARD,INVITATION
Client:Credit Agricole
POS MATERIALSPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
MAMMATONEFOLDER
Client:Johnson & Johnson
MPTI:Roll-up
Client:Krakowski Park Technologiczny
WEBSITES
PORTFOLIO 2011/12
Project examples
WEBSITESPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
NUTRINOVELLE WEBSITE
Client:Nutrinovelle
Main site Nutrinovelle
www.nutrinovelle.com
WEBSITESPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
KRILL FACTS WEBSITE
Client:Aker Biomarin
Main site Krill Facts
www.krillfacts.org
WEBSITESPortfolio 2011/12
BALSAMSTUDIOTOTAL BRAND EXPERIENCE
INDIFLEX WEBSITE
Client:Aker Biomarin
Main site Indiflex
www.indiflex.eu
Thank you! CONTACT
Katarzyna Wabik-NakielnyNew Business Manager -katarzyna.nakielny@balsamstudio.comTel: +48 606 99 80 30-balsamstudio Sp. z o.o.ul. Sienkiewicza 9/1430-033 Krakówtel. +48 12 346 41 74-www.balsamstudio.com