transcript
- 1. Acquire, Convert, Retain - A Guide to CRO for Everyone
#BBMN
- 2. PPC & DIGITAL MEDIA BUYING #BBMN
- 3. VISUAL COMMUNICATION SPECIALISTS #BBMN
- 4. CREATING MORE PROFITABLE CUSTOMER RELATIONSHIPS #BBMN
- 5. #BBMN SEARCH & SOCIAL MARKETING AGENCY
- 6. INTEGRATED, EFFECTIVE ONLINE MARKETING #BBMN
- 7. ENABLING DIGITAL BUSINESS #BBMN
- 8. SUCCESSFULLY TRANSLATING OFFLINE BRANDS ONTO AN ONLINE SPACE
CLIFTON CLUB TUES 12.05.2015 #BBMN BEN HEALD SIFT
- 9. CREATING POWERFUL DIGITAL BRANDS THROUGH MULTI- CHANNEL USER
RESEARCH BATH & COUNTY CLUB THU 28.05.2015 #BBMN AL BARKER SIFT
DIGITAL
- 10. ACQUIRE, CONVERT, RETAIN #BBMN A GUIDE TO CRO FOR
EVERYONE
- 11. ppc | display | cro | analytics | training A guide to
Conversion Rate Optimisation for everyone
- 12. ppc | display | cro | analytics | training Contents
Introduction to CRO 3 x Tips 3 x Tools 3 x Success Stories
- 13. ppc | display | cro | analytics | training Introduction to
CRO
- 14. ppc | display | cro | analytics | training
- 15. ppc | display | cro | analytics | training What is
Conversion Rate Optimisation? Audience Conversions Quantitative
Analysis Qualitative Research Your Website Testing
- 16. ppc | display | cro | analytics | training Cant you just
tell me what to do? Golden Rules? Proven to Work? Must Haves?
Template? Principles? No You need to test, test & TEST!
- 17. ppc | display | cro | analytics | training A useful
framework Relevance Clutter Deadline USPs Reassurance Simplicity
EASY PERSUASIVE +
- 18. ppc | display | cro | analytics | training Where you can
start
- 19. ppc | display | cro | analytics | training 3 x Tips
- 20. ppc | display | cro | analytics | training 1. Dont just see
what sticks! Make sure you develop data driven testing ideas
- 21. ppc | display | cro | analytics | training 2. Challenge the
HiPPO Prioritise and build a solid business case
- 22. ppc | display | cro | analytics | training 3. Control, test
and learn A/B test. But only if appropriate
- 23. ppc | display | cro | analytics | training 3 x Tools
- 24. ppc | display | cro | analytics | training Quantitative
Analysis
- 25. ppc | display | cro | analytics | training Qualitative
Research
- 26. ppc | display | cro | analytics | training Testing
- 27. ppc | display | cro | analytics | training 3 x Success
Stories
- 28. ppc | display | cro | analytics | training VS ORIGINAL
+12.2% Button Call to Action
- 29. ppc | display | cro | analytics | training ORIGINAL +50%
Open Form
- 30. ppc | display | cro | analytics | training ORIGINAL -6.5%
Validation
- 31. ppc | display | cro | analytics | training Getting
Started
- 32. ppc | display | cro | analytics | training Is there a
business case for CRO? 1. What does your traffic cost to acquire?
2. What are your current main landing pages? 3. What is your
current conversion rate? 4. What is the impact of a 10/30/50%
conversion rate increase? Where we start
- 33. ppc | display | cro | analytics | training Thank You!