Before we begin:

1)Please think of a person you who know who has branded themself well.

2)What is their brand? Discuss with those sitting near you.

Building Your Brand as a Technical Expert or Leader

Jo Miller, CEO, Women’s Leadership Coaching, Inc.

Seema GururajDirector of the Grace Hopper Celebration,Anita Borg Institute for Women and Technology

Sonar ThekdiOperations Director,Cisco Engineering

Wendy RannenbergCo-Chair, Grace Hopper Celebration,Director of Technology, Microlan Systems

Thank you to our workshop sponsor

Jo Miller, CEOWomen’s Leadership Coaching, Inc.

• 12+ years helping women create their roadmap into leadership positions in business

• Providing executive coaching, workshops, and webinars• Coached hundreds of women worldwide • Provided training programs for women’s networks at

Alcatel-Lucent, Apple, eBay, Cisco, Google, Intel, KPMG, Microsoft, Oracle, and more

• Silicon Valley’s “Women of Influence”, 2008.

Are you the best-kept secret in your organization?

The Perception Gap

“Be famous for something!

Know what is your claim to fame.”

- General Manager, Software Industry.

Who do you know who has branded themselves well?

In this workshop

I. Identify your ideal career nicheII. Create a personal brand statement

III.Make your brand visible

IV.Speed Networking!

In this workshop

I. Identify your ideal career nicheII. Create a personal brand statement

(2:15 – 2:30 Break)III.Make your brand visible

(3:30 – 4:00 Food break)IV.Speed Networking!

I. IDENTIFY YOUR IDEAL CAREER NICHE

The 3 essential elements for a great personal brand

Your ideal career niche

EXERCISE:

• What is your ideal career niche?

Your ideal career niche

II. CREATE YOUR BRAND STATEMENT

“Be authentic about your own leadership style. Don’t try to change it.

Own it. Communicate it. Put a value on it. Put a brand on it.”

- Dr. Rohini Anand, SVP, Global Chief Diversity Officer, Sodexo

AnalystThe change agent

Principal Software EngineerTurnaround specialist for failing

projects and teams

Software EngineerProcess improvement specialist

Technical LeadA passion for excellence

“Make your brand scalable”

- Krista Thomas, Co-founder, SVP, new startup (in stealth mode)

Your brand must evolve as you develop your career

Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person. Subject matter expert.

Mid-level brands Strategist. Innovator. Change agent. People motivator. Project leader.

Senior-level brands Visionary. Leader who develops leaders. Charismatic leader. Quiet Leader.Delivers results.

Ask yourself:

• Where do I want to be in 2 years? In 5 years?

• What brand do I need to become known for now, in order to get there?

EXERCISE:

• What is your personal brand statement?

Profiles of SuccessJudy Priest, Distinguished Engineer, Cisco Systems, Inc

Avni Khatri, Web Applications Architect, Massachusetts General Hospital

Nehal Mehta, Director QA, NetApp

Kiara L. Williams, Event Program Manager, Microsoft Services

III. MAKE YOUR BRAND VISIBLE

Results = Reward + Recognition

Results = Reward + Recognition+ Visibility

5 Steps to Making Your Brand Visible

1. Work Less 5%

5 Steps to Making Your Brand Visible

1. Work Less 2. Communicate your brand

5%

Communicating your brand to others

• You provide a valuable service. People need to know!

• Seize all opportunities to educate others about your brand, and how you can help

• Create your 30-second commercial.

30-second commercial1.Name

2.Job title

3. I am known for… (your brand)

4.Come directly to me when you need… a, b, c

5 Steps to Making Your Brand Visible

1. Work Less 2. Communicate your brand3. Have career-planning conversations with your leaders

Career-Planning Conversations

Step 1: State your intention• I am interested in…• I would like to work on…• I would like to become… • I would like to work for you one day.

Step 2: Ask for help• What steps do you recommend?• Who should I speak to?

5 Steps to Making Your Brand Visible

1. Work Less 2. Communicate your brand3. Have career-planning conversations

with your leaders4. Work hard on the right projects

Women who have outstanding careers get there with a reputation for

delivering results

“Make something great happen.

No one tells you to do it,but they appreciate the results.”

- Nina Bhatti, Principal Scientist, HP

Criteria for Career-Enhancing Projects:

• Aligns with your brand and showcases it• Directly supports your organization's strategic plan & goals• Improves the bottom line• Fulfills a specific, not general role (Technical track)• Exposes you to a new department, function or client

(Management track) • Pushes the cutting edge in your field of expertise• Demonstrates a higher level of technical, business or

leadership skills• Special projects sponsored by executives• Special task forces and committees.

EXERCISE:

• Identify your next career-defining project or role.

5 Steps to Making Your Brand Visible

1. Work Less 2. Communicate your brand3. Have career-planning conversations

with your leaders4. Work hard on the right projects5. Promote your accomplishments

5%

How to Promote Accomplishments• Present in meetings. Invite leaders.• Send out a newsletter or regular status updates• Submit article to your organization’s newsletter• Write a blog, or paper for publication• Ask to be nominated for an award• Ask a colleague to “toot your horn”, and

reciprocate• Speak on panels, and at conferences• Forward kudos emails with “FYI”.

Profiles of SuccessJudy Priest, Distinguished Engineer, Cisco Systems, Inc

Avni Khatri, Web Applications Architect, Massachusetts General Hospital

Nehal Mehta, Director QA, NetApp

Kiara L. Williams, Event Program Manager, Microsoft Services

5 Steps to Making Your Brand Visible

1. Work Less 2. Communicate your brand to others3. Have career-planning conversations

with your leaders4. Work hard on the right projects5. Promote your accomplishments

5%

In this workshop

I. Identify your ideal career nicheII. Create a personal brand statement

III.Make your brand visible

This presentation will be available at:

www.womensleadershipcoaching.com/ghc11.htm

PERSONAL ACTION PLAN

What action will you take:• Here at GHC• After GHC

“There is nothing untoward about being honest about what you do well.

Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So,

don't deny that of your company.

Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some

other people up as you climb.”

- Claire Babineaux-Fontenot, J.D., L.L.M., Senior Vice President & Chief Tax Officer, Wal-Mart

This presentation will be available at:

www.womensleadershipcoaching.com/ghc11.htm