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STUDENT’S PREFERANCE OF
CLOTHING
vs
?? ?Branded???Non-branded???
Introduction
Objectives
• Factor that influence….
• Advantages and disadvantages
• Most preferred clothes
OR
Research Question
• What factor that influence the choices???• What the advantages and disadvantages
toward users???• What are the type of clothes???
METHODOLOGY
• Used questionnaire
• Distribute to 50 University Malaysia Pahang students
F50%
M50%
gender
F =femaleM=male
18-20
YEARS
OLD21-23 YEARS
OLD
agesMALAY
64%
CHINESE26%
INDIA10%
races
• Have 14 questions• 4 parts
• Data recorded by using Microsoft Excel• Data were analyzed and been present in pie
chart
Coding book
Findings and discussion
How we do this chapter??
Choose 4 out of 14 question that relate to our objectives
• Interpret the results by using pie chart
• Use pie chart because it is the easiest way to
show the information clearly
Findings of research
Factors that influence student to buy the items
There are 6 factors: Personal tasteTrendFriendsFamilyMedia Other factors
PERSONAL TASTE68%
FAM-ILY6%
MEDIA2%
TREND
12%
FRIENDS
10%OTHERS
2%
Factors that influence student to buy the items
MOST PREFFERED GOODS AMONG STUDENTS
ORNon-
branded clothes
Branded clothes
BRANDED52%
NON-BRANDED48%
The most prefer clothes
Limitation
Problem faced during processing the research
1. Conduct the questionnaire
2. Respondents do not give the good cooperation when answering the question
3. Finding the literature review
Conclusion
We make the summary that:
a) Students buy the clothes according to their personal taste
b) Students agree that their clothes can shows their personality
c) Students like to buy the branded clothes are slightly more than students who buy the non – branded clothes.
Our research is consider success because almost all of the objectives can be answer by our
questionnaire.