Behavior Change in/with the Internet of Things

Technology Experience & Wearable Devices

Marc Busch

About Us

Industrial Research

Usability

Human Factors

User Experience

2 05.02.2015

Take Away

The IoT and Wearable Devices

provide unique capabilities to face

Societal Challenges by using

Personalized Behavior Change

Support Technologies

3 05.02.2015

Our Future

Societal Challenges

4 05.02.2015

Demographic

Change

filmefuerdieerde.org

6

3news.co.nz

Health &

Wellbeing

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schauplatz.org.

Secure, Clean &

Efficient Energy

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Smart, Green &

Integrated Transport

thetransportationgazette.com/2010/06/what-is-transportation-engineering/

Secure

Societies

spiegel.de

A Way Out

From

„Rise of the Machines“

to

The Power of Human Behavior

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www.sodahead.com

Interactive Technology

to Change Attitudes and Behavior

Behavior Change Support Systems

11 05.02.2015

ncti.org

Behavior Change Support Systems

Rewards & Gamification

Project

musesproject.eu

12 05.02.2015

Behavior Change Support Systems

Simulation of Consequences

Project

project-peacox.eu

13 05.02.2015

IoT: A New Era of Behavior Change Support

Suggestions that are…

Opportunistic

At the Right Time

In the Right Place

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75 Billion Connected Devices By 2020

From Big Data

to

Meaningful Interactions

15 05.02.2015 gawker.com

klaustaschler.net

One Size Does NOT Fit All

Personalizing Behavior Change Techniques

16 05.02.2015 ai-therapy.com

Case Study: How to Design Behavior Change in the IoT

Project

gemplay.at

4 Step Design Process

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1. Define the Target Behavior and Target Group

Not „The Ultimate Player“

Health/Obesity

Physical Activity in Daily Life

Change Attitudes

Get Educated

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kaushik.net

metropolnews.info

2. Understand the Customers

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Differences Beyond the

Obvious

Sex/Gender

Reasons for Sport

Player Types

Susceptibility to Influences

2. Understand the Customers

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Men

Social Contacts

Conqueror/Daredevil

Comparison/Competition

Women

Change in Body & Fitness

(Rather) Achiever

Customization/Personalization

studyblue.com

3. Personalize Behavior Change Techniques

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Translate Knowledge into Adaptable Interactions

laboratoire-tccd.blog.iscom.campus-lyon.org

4. Check If It Works

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Experiment, Observe & Iterate

Ensure Technology Acceptance

Conclusion

We have the (Wearable) Technology

We know How To Make it Work to face Societal

Challenges:

1. Target Behavior & Target Group

2. Understand Customers

3. Design Personalized Interactions

4. Check If It Works

23 05.02.2015

AIT Austrian Institute of Technology your ingenious partner

Marc Busch

Marc.Busch@ait.ac.at project.eu

MarcBusch.com - project.eu

MaBu_89 .at