Capitalizing on the Mobile Tsunami: Trends and how to Leverage them for Success

Daniel R. Odio@drodio

Agenda

• Quick Intro• Current State of Mobile• Being a Mobile

Entrepreneur• Big Mobile Trends & Opptys• Top Efficiency Tips• Q&A

… all in 50 minutes!

Realtime Q&A

Tweet questions and pics to

@mobileXcincy

Get slides & video: DanielOdio.com

Audience Poll

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2008: PointAbout

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2010: Self-Service Apps

2011: Making Apps Social

Your Users = Your Best Marketers

www.GetSocialize.com

Enable Your Users to Sell for You

www.GetSocialize.com

Current State of Mobile

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go.DanielOdio.com/meeker

go.DanielOdio.com/meeker

go.DanielOdio.com/meeker

Wildcard: Ray Kurzweil

SMS / Texting

Mobile Web

Apps

Distribution (potential audience size)

Fu

nct

ion

ali

ty (

rich

ness

of

exp

eri

en

ce)

Rich Experience. Narrow DistributionTypically limited to smartphones (iPhone, Android, Palm). Utilizes phone’s features like GPS, accelerometer, address book, offline access. Great for gaming, social networking, augmented reality and other rich applications.

Experience Limited by Browser (some better than others). Wide DistributionMobile banking, airline flight status… most of what you do on the web, but on the phone.

Limited Experience. Widest DistributionUseful for calls to action. Text “HAITI” to 12345.

The Mobile Pyramid

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Web vs. App

App DataAPI

ServerSQL

DataServerSQLWeb

PageHTTP

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Being a Mobile Entrepreneur

Consulting• The data issue• Finding talent• Scope & version• Coding is only 50%• Define budget &

goals• Make an SRS!• Make an SRS!

Product• Makes something people want• Simplify. Release. Test. Iterate. • Use SCRUM agile

development (go.DanielOdio.com/scrum)

• Don’t be irrelevant• Don’t give up, but fail quickly

30 Points: go.GetSocialize.com/Manifesto

Make an SRS!

Sample SRS at go.DanielOdio.com/SRS

Big Mobile Trends & Opptys

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Apps + Peripherals

Software Gobbles up Hardware

Rise of APIs = Mega Mashups

CIOs are FREAKED OUT!

• The data problem• Centralized vs. distributed app

strategies?• Commoditized hardware• Consumerization of business• Mobile security & privacy• IT departments are pissed

Audio APIs = Undervalued

Gamification (esp. asynchronous)

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Geofencing

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Augmented Reality(ish)

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Top Efficiency Tips

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CloudApp = OMG

go.DanielOdio.com/massive

Rapportive + Highrise + Mailchimp

go.DanielOdio.com/Rapportive

How to Get Insane Press

go.DanielOdio.com/Press

How to Get Insane Press

go.DanielOdio.com/Press

Use Ad Retargeting

www.AdRoll.com

How to Find & Reach Anyone

• Jigsaw (www.jigsaw.com)• LinkedIn (but use Facebook msgs)• +”ANY.NAME@COMPANY.com"

filetype:xls OR filetype:xlsx OR filetype:pdf OR filetype:ppt OR filetype:pptx

• Keep it SHORT. 2 to 3 sentences.

Don’t Listen to your Voicemail

www.PhoneTag.com

Always send calendar invites!

AppMakr Demo

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The Founders

Daniel R. Odio, CEODaniel.Odio@GetSocialize.com

Sean ShadmandPresident

Isaac MosqueraCTO