Being Global From The Start

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Being Global from the Start

Tuesday, 30 April, 13

• Food photo sharing app & SNS

• 70% homemade food posts

• 8,000 posts per day

• 2 Million+ accumulated posts

• Downloaded in 130+ countries

• Available in 11 languages

What we do

• Experienced in Internet business

• Not our first startup

• Lived or studied abroad when young

•Fussy about what to eat

The Start

Our first try

FAILTuesday, 30 April, 13

The Birth of SnapDish

Truly Global Platforms

•Much easier to access global audience

•Possible without spending much cost

•Easy to reach target users

•Designed app in English (& Japanese)

•Launched in English & Japanese

•‘Yummy!’ ≠ 「もぐもぐ!」

•Reflected difference of food cultures

No Compromises

The LaunchHigh Ranks in Asia

・Japan 1st

・Taiwan 8th

・Singapore 7th

・China 11th

Asia was the marketTuesday, 30 April, 13

Culture is our edge

World Cuisine Bento Communication

Asian Partnerships

- Announcement caused Renren shares to go up 30%Partnership with Renren.com

Cooperation with SK PlanetSouth Korea

Doing the Pitch

Media Relations

Getting Noticed

“If you have an iPhone, SnapDish (iTunes; free) is a must” - Travel + Leisure Magazine May 2012

“5 Best Food Photo Apps” - ABCNews.com

Asian Global Startups

•Share knowledge•Share inspiration•Share opportunities

Build an international teamTuesday, 30 April, 13

One of 10 finalists to pitch from 200+ startups competing in prelims held in 6 cities of Asia.

Finalist at Echelon 2012 (June)

SINGAPORE

TAIPEI

SAN JOSE

Invited to demo at leading web and mobile services event at Taiwan.

Invited to IDEAS show (July)

One of 20 finalists to pitch at G-Startup competition. GMIC, China’s top mobile internet conference making it’s Silicon Valley debut as GMIC-SV

Finalist at G-Startup SV (Oct)

Startup Pitches

Being Global From The Start

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