Post on 26-Jun-2015
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Martin Kuplens-EwartProduct Designer, BraveNewCodeBeing Mobile
Photo: Steve Rhodes (ari)
Saturday, 3 November, 12
Hi, I’m Martin
Saturday, 3 November, 12
In the next forty-five minutes…
Why Mobile Matters 10 Rules Tactics Questions
Saturday, 3 November, 12
• Reputation
• Sales
• It’s not going to stop…
Photo: clarkmaxwell
Why Mobile Matters
Saturday, 3 November, 12
• Be Quick
• Simplify Navigation
• Make it Thumb-Friendly
• Design for Comprehension
• Keep it Accessible
• Streamline Conversion
• Make it Local
• Join the Dots
• Give Choice
• Listen, Learn, Iterate
10 Rules
Saturday, 3 November, 12
• Be Quick
• Simplify Navigation
• Make it Thumb-Friendly
• Design for Comprehension
• Keep it Accessible
• Streamline Conversion
• Make it Local
• Join the Dots
• Give Choice
• Listen, Learn, Iterate
10 Rules
Saturday, 3 November, 12
• Be Quick
• Simplify Navigation
• Make it Thumb-Friendly
• Design for Comprehension
• Keep it Accessible
• Streamline Conversion
• Make it Local
• Join the Dots
• Give Choice
• Listen, Learn, Iterate
10 Rules
Saturday, 3 November, 12
• Be Quick
• Simplify Navigation
• Make it Thumb-Friendly
• Design for Comprehension
• Keep it Accessible
• Streamline Conversion
• Make it Local
• Join the Dots
• Give Choice
• Listen, Learn, Iterate
10 Rules
Saturday, 3 November, 12
• Be Quick
• Simplify Navigation
• Make it Thumb-Friendly
• Design for Comprehension
• Keep it Accessible
• Streamline Conversion
• Make it Local
• Join the Dots
• Give Choice
• Listen, Learn, Iterate
10 Rules
Saturday, 3 November, 12
• Be Quick
• Simplify Navigation
• Make it Thumb-Friendly
• Design for Comprehension
• Keep it Accessible
• Streamline Conversion
• Make it Local
• Join the Dots
• Give Choice
• Listen, Learn, Iterate
10 Rules
Saturday, 3 November, 12
• Be Quick
• Simplify Navigation
• Make it Thumb-Friendly
• Design for Comprehension
• Keep it Accessible
• Streamline Conversion
• Make it Local
• Join the Dots
• Give Choice
• Listen, Learn, Iterate
10 Rules
Saturday, 3 November, 12
• Be Quick
• Simplify Navigation
• Make it Thumb-Friendly
• Design for Comprehension
• Keep it Accessible
• Streamline Conversion
• Make it Local
• Join the Dots
• Give Choice
• Listen, Learn, Iterate
10 Rules
Saturday, 3 November, 12
• Be Quick
• Simplify Navigation
• Make it Thumb-Friendly
• Design for Comprehension
• Keep it Accessible
• Streamline Conversion
• Make it Local
• Join the Dots
• Give Choice
• Listen, Learn, Iterate
10 Rules
• Be Quick
• Simplify Navigation
• Make it Thumb-Friendly
• Design for Comprehension
• Keep it Accessible
Saturday, 3 November, 12
• Be Quick
• Simplify Navigation
• Make it Thumb-Friendly
• Design for Comprehension
• Keep it Accessible
• Streamline Conversion
• Make it Local
• Join the Dots
• Give Choice
• Listen, Learn, Iterate
10 Rules
Saturday, 3 November, 12
• Be Quick
• Simplify Navigation
• Make it Thumb-Friendly
• Design for Comprehension
• Keep it Accessible
• Streamline Conversion
• Make it Local
• Join the Dots
• Give Choice
• Listen, Learn, Iterate
10 Rules
Saturday, 3 November, 12
• Responsive Theme
• Separate Mobile Site
• Server-Side Optimization / Dynamic Serving
Photo: Steve Rhodes (ari)
Tactics
Saturday, 3 November, 12
• Responsive Theme
• Separate Mobile Site
• Server-Side Optimization / Dynamic Serving
Tactics
Saturday, 3 November, 12
• Responsive Theme
• Separate Mobile Site
• Server-Side Optimization / Dynamic Serving
Tactics
Saturday, 3 November, 12
• Responsive Theme
• Separate Mobile Site
• Server-Side Optimization / Dynamic Serving
Tactics
Saturday, 3 November, 12
Comparing Options
ResponsiveTheme
Separate Mobile Site
Server-Side Optimization
Ten Rules 6.5 / 10 8 / 10 9 / 10
Initial Investment $ - $$$ $$$ $ - $$
Content Maintenance $ $$$ $ - $$
Layout Iteration $$ $ - $$ $
Saturday, 3 November, 12
Photo: Jason Cosper (boogah)
Count all conversions!
• Mobile Sales
• Phone Calls
• Store Locator Clicks
• Store Sales…
Bonus:Mobile ROI
Saturday, 3 November, 12
In Review…
Why Mobile Matters 10 Rules Tactics Mobile ROI
Saturday, 3 November, 12
Questions?
Saturday, 3 November, 12
Thank you.
Martin Kuplens-EwartBraveNewCode Inc.
@bravenewcode | @mkuplens | bravenewcode.com
Saturday, 3 November, 12