Martin Kuplens-EwartProduct Designer, BraveNewCodeBeing Mobile

Photo: Steve Rhodes (ari)

Saturday, 3 November, 12

Hi, I’m Martin

Saturday, 3 November, 12

In the next forty-five minutes…

Why Mobile Matters 10 Rules Tactics Questions

Saturday, 3 November, 12

• Reputation

• Sales

• It’s not going to stop…

Photo: clarkmaxwell

Why Mobile Matters

Saturday, 3 November, 12

• Be Quick

• Simplify Navigation

• Make it Thumb-Friendly

• Design for Comprehension

• Keep it Accessible

• Streamline Conversion

• Make it Local

• Join the Dots

• Give Choice

• Listen, Learn, Iterate

10 Rules

Saturday, 3 November, 12

• Be Quick

• Simplify Navigation

• Make it Thumb-Friendly

• Design for Comprehension

• Keep it Accessible

• Streamline Conversion

• Make it Local

• Join the Dots

• Give Choice

• Listen, Learn, Iterate

10 Rules

Saturday, 3 November, 12

• Be Quick

• Simplify Navigation

• Make it Thumb-Friendly

• Design for Comprehension

• Keep it Accessible

• Streamline Conversion

• Make it Local

• Join the Dots

• Give Choice

• Listen, Learn, Iterate

10 Rules

Saturday, 3 November, 12

• Be Quick

• Simplify Navigation

• Make it Thumb-Friendly

• Design for Comprehension

• Keep it Accessible

• Streamline Conversion

• Make it Local

• Join the Dots

• Give Choice

• Listen, Learn, Iterate

10 Rules

Saturday, 3 November, 12

• Be Quick

• Simplify Navigation

• Make it Thumb-Friendly

• Design for Comprehension

• Keep it Accessible

• Streamline Conversion

• Make it Local

• Join the Dots

• Give Choice

• Listen, Learn, Iterate

10 Rules

Saturday, 3 November, 12

• Be Quick

• Simplify Navigation

• Make it Thumb-Friendly

• Design for Comprehension

• Keep it Accessible

• Streamline Conversion

• Make it Local

• Join the Dots

• Give Choice

• Listen, Learn, Iterate

10 Rules

Saturday, 3 November, 12

• Be Quick

• Simplify Navigation

• Make it Thumb-Friendly

• Design for Comprehension

• Keep it Accessible

• Streamline Conversion

• Make it Local

• Join the Dots

• Give Choice

• Listen, Learn, Iterate

10 Rules

Saturday, 3 November, 12

• Be Quick

• Simplify Navigation

• Make it Thumb-Friendly

• Design for Comprehension

• Keep it Accessible

• Streamline Conversion

• Make it Local

• Join the Dots

• Give Choice

• Listen, Learn, Iterate

10 Rules

Saturday, 3 November, 12

• Be Quick

• Simplify Navigation

• Make it Thumb-Friendly

• Design for Comprehension

• Keep it Accessible

• Streamline Conversion

• Make it Local

• Join the Dots

• Give Choice

• Listen, Learn, Iterate

10 Rules

• Be Quick

• Simplify Navigation

• Make it Thumb-Friendly

• Design for Comprehension

• Keep it Accessible

Saturday, 3 November, 12

• Be Quick

• Simplify Navigation

• Make it Thumb-Friendly

• Design for Comprehension

• Keep it Accessible

• Streamline Conversion

• Make it Local

• Join the Dots

• Give Choice

• Listen, Learn, Iterate

10 Rules

Saturday, 3 November, 12

• Be Quick

• Simplify Navigation

• Make it Thumb-Friendly

• Design for Comprehension

• Keep it Accessible

• Streamline Conversion

• Make it Local

• Join the Dots

• Give Choice

• Listen, Learn, Iterate

10 Rules

Saturday, 3 November, 12

• Responsive Theme

• Separate Mobile Site

• Server-Side Optimization / Dynamic Serving

Photo: Steve Rhodes (ari)

Tactics

Saturday, 3 November, 12

• Responsive Theme

• Separate Mobile Site

• Server-Side Optimization / Dynamic Serving

Tactics

Saturday, 3 November, 12

• Responsive Theme

• Separate Mobile Site

• Server-Side Optimization / Dynamic Serving

Tactics

Saturday, 3 November, 12

• Responsive Theme

• Separate Mobile Site

• Server-Side Optimization / Dynamic Serving

Tactics

Saturday, 3 November, 12

Comparing Options

ResponsiveTheme

Separate Mobile Site

Server-Side Optimization

Ten Rules 6.5 / 10 8 / 10 9 / 10

Initial Investment $ - $$$ $$$ $ - $$

Content Maintenance $ $$$ $ - $$

Layout Iteration $$ $ - $$ $

Saturday, 3 November, 12

Photo: Jason Cosper (boogah)

Count all conversions!

• Mobile Sales

• Phone Calls

• Store Locator Clicks

• Store Sales…

Bonus:Mobile ROI

Saturday, 3 November, 12

In Review…

Why Mobile Matters 10 Rules Tactics Mobile ROI

Saturday, 3 November, 12

Questions?

Saturday, 3 November, 12

Thank you.

Martin Kuplens-EwartBraveNewCode Inc.

@bravenewcode | @mkuplens | bravenewcode.com

Saturday, 3 November, 12