Saving  Lives.  Protec1ng  People.  Saving  Money  through  Preven1on.

Friday  5th  December  2014  Union  of  Interna1onal  Cancer  Control    

Melbourne,  Australia  

Storytelling  and  Entertainment  Educa2on

Benefits  for  Incorpora1ng

into  Your  Cancer  Health  Marke1ng,  Media    and  Communica1on  Strategies

CDC Cancer Prevention and Control

Arvind Singhal and Everett Rogers, Entertainment-Education: A Communication Strategy for Social Change (Mahwah, NJ: Lawrence Erlbaum Associates, 1999).

Informs the public about a social issue or concern

Raises awareness

Increases knowledge

Creates favorable attitudes

Ultimately helps motivate people to take socially responsible action in their own lives.

Benefits of Entertainment Education

Public Health Subject Matter and Entertainment Education

Storylines

connect  us  to  the  world  around  us  

build  rela1onships  

Inspire  people  care  

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q  CDC’s  Entertainment  Educa1on  Program  h=p://www.cdc.gov/healthcommunica1on/toolstemplates/entertainmented/  

q  Entertainment  Educa1on  in  the  United  States    h=p://kff.org/other/issue-­‐brief/entertainment-­‐educa1on-­‐and-­‐health-­‐in-­‐the-­‐united/  

 q  Arvind  Singhal  and  Evere=  Rogers,  Entertainment-­‐Educa1on:  A  Communica1on  Strategy  for  Social  Change  

(Mahwah,  NJ:  Lawrence  Erlbaum  Associates,  1999).  

q  Storytelling:  Na1onal  Park  Service.  Community  Toolbox:  Storytelling.  [online].  2002  [cited  2008  November].  h=p://www.nps.gov/phso/rtcatoolbox/ga1nfo_story.htm    

q  Centers  for  Disease  Control  and  Preven1on.  Na1onal  Center  for  Chronic  Disease  Preven1on  and  Health  Promo1on,  Division  of  Oral  Health.  Impact  and  Value:  Telling  your  Program’s  Story.  [online]  2007  [cited  2008  November].  h=p://www.cdc.gov/OralHealth/publica1ons/library/pdf/success_story_workbook.pdf.    

See  below  links  

 

Thank  You.    

Demetrius  M.  Parker  dparker3@cdc.gov  +01.770.488.6584