Best Internet 2012

Permission Marketing is the way to make advertising work

again!

Changes

Changes

Evolution of the mouse

Optimal mobile newsletter

• Buttons should be at least 44px high• Drop shadows to appear tappable• Pre header, navigation and tables of

content are very important• Links shouldn’t be stacked too closely

together• Responsive design

Deliverability

• Authentication, Domain Reputation and User Engagement Metrics

• Authentication standards:• DKIM (DomainKeys Identified Mail), • Sender ID,• SPF (Sender Policy Framework).

Gmail vs. Hotmail

DKIM

Sender ID

SPF

Hotmail and Outlook

Outlook

Estonian email marketing report

• Who did we analyze?

Estonian email marketing report

Estonian email marketing report

Estonian email marketing report

Estonian email marketing report

Newsletter examples

Thank you for your attention!