Tech Entrepreneur’s Survival Guide –The Best of SaaStr

Jason M. Lemkin

SaaStr; Managing Director, Storm Ventures

@jasonlk

Jason M. LemkinSaaStr Founder Community – 1m Views/Mo

Managing Director, Storm Ventures

Founder/CEO – EchoSign/Adobe

MobileIron, Marketo, EchoSign, GuideSpark, Metacloud, Sandforce, etc.

SaaStr

• Web’s Largest Community for SaaS Founders and Execs

• 1m views a month; 5m on Quora

• Cool, founder-specific events & 1,250 answers, videos and posts

• Goal: Help you get from 0 to $100m Faster. With Fewer Mistakes.

From the Impossible to the Inevitable

•Getting from $0 - $1m: IMPOSSIBLE.

•Getting from $1 - $10m: UNLIKELY.

•Getting from $10m - $100m: INEVITABLE.

$0 - $1m: Impossible.No One Needs Another Web Service.

It’s Not Always So Linear

$1m - $10m: Toughest SlogToo Much to Do. Too Few Resources.

$1m - $10m: Toughest Slog (Usually)Too Much to Do. Too Few Resources.

SaaS CompoundsVery Hard to Start. Much Easier to Maintain and Grow … Up to An Organic Point.

The Cavalry Comes @ ~10m:Brand. Redundancy. Robustness..

The Cavalry Comes @ ~10m:Brand. Redundancy. Robustness..

• Installed Base + Customer Success = Huge $ Driver

• Second Order Revenue Really Kicks In (Takes 2+ Years)

• Partners Can Begin to Move The Needle

The Cavalry Comes @ ~10m:Second Order Revenue Begins to Really Scale***.

*** So Invest in it – Heavily!!!!

$20-$30m or So: Self-Replication With Brand, Second-Order Revenue + Scale = Feed the Machine.

Come To Dreamforce to See the Rest!Wed Oct 15th! @ 1pmhttp://bit.ly/saastrdf