Best & Worst Gaming Links - and the

transcript

Best & Worst Gaming Links

7 Golden Link Building Strategies

Christoph C. Cemper

(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com

• The Secret of Link Building

• Myth debunked: Page Rank• 7 Golden Rules of Link Quality • 7 Golden Link Building Strategies

• Example: optimize your existing links

• Example: get the best links that power your competitors

• Example: grab link juice from competitors

• Example: home page links myth debunked

Link Building rules change (2004)

OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain!

About CEMPER.COM

• Building Links since 2003• Specialized Link Building Services Over 500 international clients SEO Consulting for premium clients Developing own SEO software New: www.LinkResearchTools.com „Eating own dogfood“

The Secret of

Link Building …

The Secret of Link Building …

DOESNOT

EXIST(it‘s a painful tedious job!)

PLEASE BEWARE!

• Google Pagerank– NOT a quality metric– crippled by Google (since 2007!)– useful compared to ACrank and mozRank

(use our LinkResearchTools for that to save time!)

• Precise Anchortext– Triggers Penalities like „-50“ and more…

What, no page rank?

Matt Cuttssaid(SMX Advanced

Seattle 2008)

We return random page rank data if we feel like to – it‘s fun!

don‘t look at PR

7 Golden Rules of Link Quality

1. Relevant page & in content links2. Domain trust3. Natural anchor text4. Nofollow5. Juicy Page 6. Good Co-Citation, don’t Spam!7. Don’t look at Page Rank!

7 GOLDEN LINK

BUILDINGSTRATEGIES

7 Golden Link Building Strategies #1

If Google thinks a page is very relevant for a

keyphrase, then it probably is (in Google‘s

eyes!)

Digging thru those could take some time tough…

Damn, I‘d better find a new job, this link builder job looks like A LOT of

hard work…

Look at yourCOMPETITOR‘S

Look at your competitor‘s links first!

they RANK ABOVE YOUbecause of

THEIR LINKS (and …)

Competitors are also …

potential link

sources

Competitors are …

AffiliatesMerchants / Operators

GovernmentsWikipedia

News & MediaIndustry Hubs

7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis

• which anchor text distribution do

– I HAVE– my COMPETITORs HAVE

• what are their best links?

Backlink & Anchor Text Analyse TIP

Convert Brand Linksto

Keyword links

Convert Brand Links to Keyword links

Backlink & Anchor Text Analyse TIP

Convert IMAGE NO ALT

links to keyword links

Convert IMAGE NO ALT links to keyword linksBUT WATCH OUT FOR QUALITY & PENALTIES

better!

7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis

• IS THIS IMPORTANT?

• DOES IT WORK?

7 Golden Link Building Strategies #3 BATT – important?

„casino online“ in french

7 Golden Link Building Strategies #3 BATT – important?

„casino online“ in french

LOOK MA!

7 Golden Link Building Strategies #3 Common Back Link Analysis

Which links are poweringmy competitors?

• list backlinks of top sites• find common backlinks• check quality & strength• ignore crap

• go after them!• be EFFICIENT!

Top NL results for “poker”

now get the best links

of your competitors

but WHICH one?

want a link on THIS PAGE?

OR THIS PAGE?

getting your competitors links

IGNORE THE

POTENTIAL CRAP LINKS

(that got penalties)

7 Golden Link Building Strategies #4 Common Outbound Link Analysis

How do I get my competitorsto link to ME ???

a link on authority level 2

(pages linked from authorities)

is GREAT and achievable

Level1

Level2

Level3

7 Golden Link Building Strategies #4 Common Outbound Link Tool

- AKA „authority finder“• check outbound links• find common outbounds• check quality & strength• go after them • BECAUSE you can!

Common Outbound Link Analysis

„Online Poker“ in Google.DE / german

grab link juice

from fulltiltpoker.com (2) and pokerworld24.org (5) via

pokerpages.com

pokerstars.com (4) is linked already!

pokerstars.com (4)is now powered by

indirect links fromfulltiltpoker.com (2)

and pokerworld24.org (5)

Myth Home Page Links

Is the home page link

the best link you can get ???

7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages

•NO!• get links on the

Strongest Subpages

…often it’s not the homepage,

…sometimes it’s very close tough,

… and sometimes it IS the home page !

be EFFICIENT!

• YOU can now trial our

Leave your

business card for invite!

Killer Link Building Strategy #6

BUILD TRUST=more keyword ranks

=more ROI on links=sitelinks

=+40% traffic

Killer Link Building Strategy #7

THE BEST LINKS …

are those that your competitors

can NOT get!

THANK YOUR FOR YOUR ATTENTION!

QUESTIONS ?Want to have a trial on our

www.LinkResearchTools.com

Please leave your business card.

In other cases feel free to contact me:

christoph@cemper.comhttp://www.cemper.com/

http://www.LinkResearchTools.com

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