Post on 15-Jul-2020
transcript
BETTER BREAKFAST:
Incorporating Plant Based
Breakfast Trends Across Dayparts
NRA Sysco Culinary Experience Center
May 20, 2019
DANONE NORTH AMERICA BRANDS
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TODAY’S FOCUS: PLANT BASED BRANDS IN TRADITIONALLY “BREAKFAST ORIENTED” CATEGORIES THAT CAN CROSS DAYPARTS
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PLANT BASED HAS BECOME MAINSTREAM - PROJECTED TO DELIVER $5B+ WITHIN 3 YEARS
$3.0$3.2
$3.5$3.9
$4.2
$4.7
$5.1
$0
$1
$2
$3
$4
$5
$6
3YA 2YA YA CY Est +1 YR Est +2 YR Est +3 YR
Bill
ion
s
Total Edible Plant Based
9.6% 3YR Growth Rate Projection
46% of US Households purchase
Plant Based across the store today2
1/3rdof the Year over Year growth is coming from New Households2
Source: IRI Scan – Total US MULO, FY 2018 Source 2: IRI Panel – Total US Outlets, FY 2018
75% of Millennials are considering or are
already on a Plant Based Diet3
Source 3: Danone Custom Survey – Shopper’s Round Table/Vision Critical, January 2017. n=774 : Question: Are you considering or already on a plant based diet?
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PLANT BASED FOODS ARE NO LONGER NICHE
60% of Americans are actively cutting back on meat-based products
39% of US Consumers actively incorporating plant based foods into their diet
BILLION $ CATEGORY
Plant-Based Food Sales grew 20% to $3.3B
(vs. June ‘18 YA) compared with total food sales 2%+
Source: Nielsen, Plant Base Proteins Are Gaining Dollar Share among North Americans, 2017
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PLANT BASED IS DRIVING GROWTH ACROSS A VARIETY OF “BREAKFAST ORIENTED” CATEGORIES
Source: Nielsen Scan, XAOC – Full Year 2017
High Growth Plant Based Categories3 year CAGR 2015-2018
Plant based categories are growing much faster than their traditional categories
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AS ALL DAY BREAKFAST GROWS, IT WILL BE CRITICAL TO INCORPORATE MORE PLANT BASED OPTIONS TO ACCOMMODATE EVOLVING CONSUMER NEEDS
All Day Breakfast Menus are Changing Diners’ Behaviors
31%
43%
33%
50%
25%
29%
33%
43%
26%
59%
24%
25%
Midmorning snack
Lunch
Afternoon snack
Dinner
Evening snack
Late-night snack or meal
For which do you enjoy breakfast food?
18-34 35+
Source: 2017 Technomic Breakfast Consumer Trend Report
Nearly ½ of Consumers Enjoy Breakfast At Non-Traditional Times
30%
65%
5%
How has restaurants’ offering breakfast fare beyond morning hours impacted your dining
behavior over the last 2 years?
I'm purchasing breakfast fare outside ofmorning hour less often
No impact
I'm purchasing breakfast fare outside ofmorning hours more often
Younger Consumers Drive Interest in Plant Based Options for Breakfast
I’d like more restaurants to offer Vegetarian/Vegan Dishes for
Breakfast (Agree & Agree Completely)
32%
0%
5%
10%
15%
20%
25%
30%
35%
Younger 18-34 Older 35+
10.2%
7.6%
3.7% 3.6%2.6%
1.9% 1.8%0.7% 0.7% 0.7% 0.5% 0.5% 0.3% 0.3% 0.0%
MILK IS THE CATEGORY WHERE PLANT BASED HAS MADE THE BIGGEST IMPACT
Plant-Based Alternatives – Dollar Share of Category
Milk MayoCream-
Creamers
Protein
Bars &
Supplmnts
Ice Cream YogurtMeat
Substitutes
Cream
Cheese*
Frozen
Novelties
Salad
DressingsCheese
Frozen
Meals
Sour
CreamRfg Dips
Butter &
Butter
Blends
$1,565.1 $135.7 $139.3 $364.5 $180.9 $135.6 $671.2 $11.9 $31.5 $17.2 $84.5 $177.2 $4.1 $2.2 $0.6
Dollar Sales (MM)
Source: IRI POS, MULO+C, 52 Weeks ending 9-09-18
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ALMOND IS THE KEY DRIVER BEHIND PLANT BASED MILK GROWTH
Plant-Based Milk – Dollar Sales by Type
$ Share
65%
$ Share
12%
$ Share
5%
$ Share
5%
$ Share
3%
Almond Soy Coconut Almond
Blend
Coconut Cashew Almond
Blend
$ (MM) Chg. YA (MM)
$1,018.1 +$115.6
$ (MM) Chg. YA (MM)
$194.8 -$18.1
$ (MM) Chg. YA (MM)
$80.4 -$4.9
$ (MM) Chg. YA (MM)
$74.0 +$2.1
$ (MM) Chg. YA (MM)
$46.5 +$21.8
Source: IRI POS, MULO+C, 52 Weeks ending 9-09-18Source: IRI POS, MULO+C, 52 Weeks ending 9-09-18
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Soy
• Strong point of entry
into the PBB Category
• Good source of
protein, with low sat
fat and no cholesterol
• Heart healthy1
Almond
• Driving PBB growth
• Main point of entry
into PBB
• More calcium than
dairy milk
• Lower calorie
Coconut
• Growth segment
• Driving new buyers
and increased
category purchases
• Exotic flavor variety
• Smoothie, Latte
baking & cooking
usage
Source: 1 As part of a diet low in saturated fat and cholesterol, 25 grams of soy protein per day may reduce the risk of heart disease
EACH PLANT BASED MILK SEGMENT HAS A DISTINCT REASON FOR BEING, AND CONTINUES TO EVOLVE
Emerging Plant Bases
• Hemp
• Macadamia
• Oat
Cashew
• Smooth & Creamy
• Fewer calories than
dairy milk
• 3rd most consumed
nut in retail
Lactose Free, Dairy Free, Gluten Free
Emerging Bases projected to grow almost 15 points
Source: Mintel Dairy and Non-Dairy US, September 2018,
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COFFEE CREAMING BEHAVIOR IS ALSO EVOLVING AS CONSUMER PREFERENCES SHIFT TO MORE PLANT BASED SOLUTIONS
Milk Creamer Plant-Based MilkPlant-Based
Barista Collection
Evolution of Coffee Creaming
Redefining the Plant-Based Creaming Experience
Plant-Based Creamer
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YOGURT IS EXPECTED TO BE THE NEXT MAJOR GROWTH AREA IN PLANT BASED
$142.9M
+57.3% vs. YA
$7.14B-3.4% vs. YA
+.8 Pts
Soure: *IRI Total US – MULO, L52 ending 10/28/18: ^ Almond, Soy and Coconut cume $ share of Total Milk. Source: SPINS & Nielsen 2017; IRI POS Data L52 Wks ending 1.28.18; Panel Data L52W 4/22/18
10.5%PBB $ Share
Of Total Milk (MULO)
PBY $ Share Of Total Yogurt in Natural Channel
17.9%PLANT-BASED IS THE FASTEST GROWING
YOGURT SEGMENT IN RETAIL*
We believe Plant-Based Yogurt will Reach a 10% Share Of Yogurt Category By 2020
Leading measures indicate growth potential:
^
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Today’s “Better Breakfast”
Menu Concepts
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3
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A mixture of almondmilk and chocolate syrup infused with CO2 in
an ISI canister and served over STōK™ unsweet cold brew coffee.
Features:
STōK™ Unsweet Cold Brew Coffee
Silk® Barista Collection™ Almondmilk
(dispensed through pressurized carbon dioxide)
STŌK COLD BREW MOCHA
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Dairy-free coconutmilk yogurt layered with a grilled pineapple and mango compote and fresh
blueberries. Garnished with candied cashews and toasted
coconut shreds.
Features:
So Delicious® Dairy Free Vanilla Yogurt Alternative
BLUE PARADISE PARFAIT
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Creamy, dairy-free almondmilkblended with strawberries,
blueberries, raspberries, blackberries and Genovese basil leaves. Finished
with a hint of fresh lemon juice.
Features:
Silk® Unsweetened Vanilla Almondmilk
ITALIAN BERRY & BASIL SMOOTHIE
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Savory cornbread made with silky soymilk, shredded carrots,
freshly grated zucchini, chopped sundried tomatoes,
and an herb medley of thyme, parsley, and chives.
Features:
Silk® Original Soymilk
GARDEN CORNBREAD
THANK YOU!