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1. Why Blog? 2. Writing 3. Headlines 4. Action Items Q&A

WHY BLOG?

1/4

When your content helps someone, it puts them on your team.

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The longer you keep Fans reading the more likely they will convert.

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WHY BLOG? CORE QUESTIONS 1. Who do I want to help? 2. How can I be helpful? 3. What do I want the blog

to accomplish?

ANSWERS 1. Audience 2. Content 3. Action

Deciding On The Key Action Drives EVERYTHING

1. Thought leadership 2. Product sales 3. Sales leads 4. New clients

Examples of Goals

1. Subscribe 2. Buy a product or service 3. Complete a sales lead form 4. Return to the site 5. Continue to the next page 6. Sign up as a member

Examples of Actions

WRITING

2/4

Your headline leads to content leads to content leads to ACTION.

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4 Example Post Types

1. Opinion 2. How To’s 3. Lists 4. Research

6 Writing Tips

1.  Be aware of word count 2.  Do not waiver 3.  Be overly useful 4.  Write with passion 5.  Make your posts easy to scan 6.  Spend time on headlines

HEADLINES

3/4

Your headline is your elevator pitch.

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The 4U Headline Approach

1.  Useful  2.  Urgent  3.  Unique  4.  Ultra  Specific  

I think I get it. But do you have any examples?

Rumors  that  Microso=  May  Buy  Yahoo,  but  No  ConfirmaEon  Yet      

Microsoft Buying Yahoo?

Idol  Finale  RaEngs  Well  Up  From  Last  Year's  RaEngs  

Idol  Ups  Finale  Viewership  By  5  Million  

Help  Us  Help  You  Write  Your  A    Cover  LeOer  For  YOUR  Job  Search  

How  To  Write  A  Killer  Cover  Le?er    That  Gets  You  Hired

How  To  Write  Great  Headlines

The  Cheater's  Guide  To  WriDng    Great  Headlines

7  Secrets  From  Headline  WriDng  Experts

CALLS TO ACTION

4/4

Your Blog is a LANDING PAGE

Make a clear ask & OFFER VALUE

Calls To Action

Your blog exists to make your readers look cool.

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 BRAND  EXAMPLES  •  Seomoz  •  Kissmetrics  •  Hubspot  •  Wildfireapp  

 TRAINING  •  Problogger  •  Copyblogger  •  ChrisBrogan.com  •  SocialFresh.com            

Continued Reading

THANK YOU

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