Beyond Brands as Publishers: A Primer

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Brands as publishers

BAY AREANEW YORK

Our clients drive the social web... and harness it

Journalism

Supermarkets

ASDA Sainsbury’s Waitrose

When you don’t own the platform

Sprint gives free phonesto Manson Aflac’s duck of doom Shit!

The Publishers

Training agencies and brands to produce ‘BuzzFeed’ style stories.

The Onion’s brand content unit. Clients include Microsoft, Dove, EA Sports and Hilton Hotels.

Vice’s in-house agency. Clients include Intel, Levi’s, Garnier and Palladium.

Virtue Onion Labs BuzzFeed

Dog Stories

The platforms

Provides brands with licensed content from renowned publishers.

Connects brands with content creators. Helps create virtual editorial teams.

Offers writer recruitment and management; workflow tools; analytics.

Skyword Contently NewsCred

Pepsi Pulse

Brands doing it right

Red Bull American Express Google

- Creating communities

- Put the brand at the centre of the audience’s lives

- Relevant to brand and audience

- Helps put audience needs at the forefront of the content

- Created in-house or by agencies

- Audience ahead of products

Crowdsourced content

Brand Content

Brands as publishers

Curated content

Brands as broadcasters

Dave StandenContent Strategist

david.standen@bynd.com

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