Post on 23-Jul-2020
transcript
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Beyond Clear and Simple:Integrating Patient Perspectives to Design Persuasive
Messages that Promote Behavior Change
Michael Mackert, Ph.D.Deputy Director, UT Center for Health Communication
Associate Professor, UT Stan Richards School of Advertising & Public RelationsAdjunct Professor, UTHealth School of Public Health
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
We Want Behavior Change
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Developing Effective Messages
• This isn’t always a linear process
• Think “organic”
ResearchInsight
Strategy Creative
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Hand Hygiene
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Hand Hygiene
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Hand Hygiene
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Folic Acid Promotion
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Folic Acid Promotion
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Folic Acid Promotion
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Improving Maternal & Child Health
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Improving Maternal & Child Health
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
MICHAEL MACKERT, PH.D.DEPUTY DIRECTOR, UT CENTER FOR HEALTH COMMUNICATIONMACKERT@UTEXAS.EDU
Improvisation guided by available material and personal interests and contacts.‐Paul Lazarsfeld, describing his research agenda